How to hire a marketing and design manager

How to hire a marketing and design manager, step by step

Here's a step-by-step marketing and design manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and design manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and design manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The marketing and design manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing and design manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing and design managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of marketing and design manager salaries for various roles:

   Type of Marketing And Design Manager	Description	Hourly rate
   Marketing And Design Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-80
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Graphic Design
   • Marketing Campaigns
   • Email Campaigns
   • Adobe Creative Suite
   • SEO
   • Design Concepts
   • Market Research
   • HTML
   • Photography
   • User Experience
   • B2B Marketing
   • Website Design
   • CSS

   Check all skills

   Responsibilities:

   • Manage sensitive digital and print archives of value historic and current photography.
   • Create and maintain Facebook fan page.
   • Coordinate office-wide time strategies to track budgets, campaigns and marketing ROI.
   • Create and design print ads and Facebook pages for restaurant under new ownership.
   • Ensure all plans are executed on-time and on budget to meet ROI targets.
   • Flash, HTML), promotional advertising, and all support materials for establish and new product launches.

3. Make a budget

   Including a salary range in your marketing and design manager job description is one of the best ways to attract top talent. A marketing and design manager can vary based on:

   • Location. For example, marketing and design managers' average salary in florida is 53% less than in alaska.
   • Seniority. Entry-level marketing and design managers 69% less than senior-level marketing and design managers.
   • Certifications. A marketing and design manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and design manager's salary.

   Average marketing and design manager salary

   $93,966yearly

   $45.18 hourly rate

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   Entry-level marketing and design manager salary

   $52,000 yearly salary

   Updated December 21, 2025

4. Writing a marketing and design manager job description

   A marketing and design manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing and design manager job description:

   Marketing and design manager job description example

   Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.
   
   Plivo's mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale.
   
   Founded in 2011, Plivo has over 300 employees remotely across US and India. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.
   
   Plivo has been profitable for the past 7 years, an unusual milestone for companies of this scale. Plivo's success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which is estimated to grow to $16 billion by 2025.
   
   Plivo is looking to hire someone who wants to influence their own growth in areas of design as a part of the marketing function. If you are looking for an opportunity where you can pursue your design interests across business lines and where a title doesn't define who you are but a stepping stone to something bigger.
   
   Roles & ResponsibilitiesResponsible for growing and nurturing the design team and become more effective by incorporating best practices.Set team goals, measure performance, and elevate the quality bar of the team while taking ownership of deliverables.Take leadership to express and communicate a brand through distinct graphics, patterns, motion, interaction, and creative methods.Hands-on doer, with skills to communicate decisions, direction and concepts with the team and peer functions.Work in partnership with cross-functional leadership.Optimize on project management and maintain a high quality of deliverables from start to finish.Understand and evolve the brand standards and guidelines of all products Experience with diverse content and subject matter.The ability to clearly present your point of view, express ideas, and accept feedback
   
   Skills Required5-7 years of experience.2+ years of experience of direct management experience.Strong and flexible skills in conceptualization and graphic design.Knowledge of design processes, particularly as applied to marketing deliverables.Knowledge of capabilities and limitations in web development Ideally worked in a startup or tech company to help adjust to the pace and autonomy at Plivo.Proficiency in current design and prototyping tools such as Adobe Suite, Sketch, Zeplin, etc.Good old' pen and paper or white-boarding to define concepts
   Perks and BenefitsEmpowerment to plan and execute Medical and Life InsuranceOpen culture and working with a young and dynamic team Career advancement opportunities Generous leave policy

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing and design manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing and design manager job on Zippia to find and recruit marketing and design manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit marketing and design managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and design manager

   Once you've found the marketing and design manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new marketing and design manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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