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What is a marketing and development manager and how to become one
The marketing and development manager performs a multitasking role seeing that the job comprises assessments and budgeting, bargaining with the promotional bureau, merchandise arrangement, and broadcasting.
As an individual fulfilling these roles, you must be an expert in integrating market strategy that will stimulate trademark consciousness, advertise distinct goods and services to bring in more prospective clients, and sustain cooperation among the production crew, shareholders, and potential clients. You must also make sure there is efficient budgeting and encourage crews by bringing mind-blowing thoughts to enhance the efficient promotional techniques. You also can give high-quality client services.
The minimum educational qualification for this role is a bachelor's or a master's degree in merchandising or communication. Furthermore, you must demonstrate excellent problem-solving, communication, interpersonal, analytical, and innovative skills. The marketing and development manager earns about $87,806 annually or $42.21 per hour.
What general advice would you give to a marketing and development manager?
Ellen Daniels
Associate Lecturer, Department of Marketing and Entrepreneurship Sales Program Coordinator Coach, KSU Sales Team Lead Faculty Advisor, PSE, Kent State University
Avg. Salary $88,689
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 51.96%
male 48.04%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Marketing and development manager career paths
Key steps to become a marketing and development manager
Explore marketing and development manager education requirements
Start to develop specific marketing and development manager skills
Skills Percentages Digital Marketing 25.92% Project Management 7.90% Integrated Marketing 6.81% SEO 6.71% Marketing Collateral 4.01% Complete relevant marketing and development manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and development managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and development manager based on U.S. Bureau of Labor Statistics data and data from real marketing and development manager resumes.Research marketing and development manager duties and responsibilities
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Maintain organization social media including: website, Facebook and email blasts.
- Develop web pages which increase the organic ranking (SEO) on web searches.
- Implement campaigns for email, online advertising, SEO, and physical mail newsletters.
Prepare your marketing and development manager resume
When your background is strong enough, you can start writing your marketing and development manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and development manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing and development manager resume templates
Build a professional marketing and development manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and development manager resume.
Apply for marketing and development manager jobs
Now it's time to start searching for a marketing and development manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing and development manager job
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Average marketing and development manager salary
The average marketing and development manager salary in the United States is $88,689 per year or $43 per hour. Marketing and development manager salaries range between $58,000 and $133,000 per year.
What am I worth?
How do marketing and development managers rate their job?
Marketing and development manager reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
