How To Become A Marketing Communications Program Manager: What It Is and Career Path

What is a marketing communications program manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Meaghan Goodman Ph.D.

They are professional storytellers and experts on what's popular. Marketing communications program managers are adept at developing cost-effective ways to promote products and services. They are corporate relations managers, and they are indispensable to the bottom line of a business.

Job duties vary for marketing communications program managers but usually focus on controlling a few key advertising and public relations roles. They must develop or refine a communication strategy, including branding a business or a customer. At this level, it is also a common duty to identify and implement opportunities for customer research, data collection, and targeting.

In general, managers often spend most of their time working with customers to help identify their goals, unlike marketing and communications professionals. Bachelor's degree that focuses on marketing, advertising, or communications is necessary for this role. Employers also look for candidates that have excellent communications skills in both written and verbal, and knowledge of Internet marketing.

What general advice would you give to a marketing communications program manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMarketing Communications Program ManagerUS Average

Salary

6.5

Avg. Salary $83,491

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 69.27%

male 30.73%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing communications program manager

Explore marketing communications program manager education requirements

Most common marketing communications program manager degrees

Bachelor's

84.0 %

Master's

10.8 %

Associate

4.1 %

Start to develop specific marketing communications program manager skills

Skills	Percentages
Communications Strategies	8.71%
Web Content	8.15%
CRM	6.69%
Integrated Marketing	6.61%
Marketing Campaigns	5.84%

Complete relevant marketing communications program manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing communications program managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing communications program manager based on U.S. Bureau of Labor Statistics data and data from real marketing communications program manager resumes.

Research marketing communications program manager duties and responsibilities

Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Analyze gross sales and traffic, determining effectiveness and ROI.
Design and launch an online work order system that result in better customer service and ROI tracking.
Create monthly Salesforce reports on lead status, sales pipeline activity and marketing influence opportunities to evaluate marketing program effectiveness.

Prepare your marketing communications program manager resume

When your background is strong enough, you can start writing your marketing communications program manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing communications program manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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