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Marketing communications program manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Abhijit Roy,
Abhijit Roy
Below we've compiled a list of the most critical marketing communications program manager skills. We ranked the top skills for marketing communications program managers based on the percentage of resumes they appeared on. For example, 8.7% of marketing communications program manager resumes contained communications strategies as a skill. Continue reading to find out what skills a marketing communications program manager needs to be successful in the workplace.

15 marketing communications program manager skills for your resume and career

1. Communications Strategies

A communication strategy is a plan used by a company to achieve its communication and interaction goals. It includes several elements such as approaching the target market, communicating with stakeholders and partners, and formulating target market plans.

Here's how marketing communications program managers use communications strategies:
  • Develop, implement and execute national marketing and communications strategies to achieve the overall business objectives of the organization.
  • Developed marketing communications strategies and managed programs to promote innovative technologies.

2. Web Content

Here's how marketing communications program managers use web content:
  • Developed marketing materials, Web content: on-line demos, data sheets, sales tools, case studies, white papers.
  • Migrated website to a content management solution enabling dynamic web content and enhancements resulting in reduced external programming costs.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing communications program managers use crm:
  • Engaged external Talent Network through CRM, newsletters, social media campaigns to assist with sourcing and candidate development.
  • Facilitated the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.

4. Integrated Marketing

Here's how marketing communications program managers use integrated marketing:
  • Provided integrated marketing support to trade shows and public relations as well as our distribution channel and technical partners.
  • Utilize thorough knowledge of the design and production process for all integrated marketing campaigns/projects.

5. Marketing Campaigns

Here's how marketing communications program managers use marketing campaigns:
  • Developed and coordinated recruitment marketing campaigns with recruiters in adherence with established recruitment branding style guidelines.
  • Develop and implement internal and external communication and marketing campaigns to support the organizations business strategies.

6. Digital Marketing

Here's how marketing communications program managers use digital marketing:
  • Joined Worldwide Retail Services (WWRS) to create digital marketing training and readiness materials.
  • Work with Digital Marketing Manager on SEO and paid search programs.

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7. Communications Programs

Here's how marketing communications program managers use communications programs:
  • Managed and produced internal/external communications programs supporting client and business development activities and training for wireless/telecommunications company.
  • Partnered with MIT faculty and staff from departments across the Institute to plan communications programs and initiatives.

8. Content Marketing

Here's how marketing communications program managers use content marketing:
  • Received Bronze Award for developing and executing content marketing strategy to generate awareness and leads for commercial insurance product line.
  • Implemented HubSpot marketing automation software to facilitate content marketing efforts and generate inbound leads via website and social media channels.

9. Press Releases

Here's how marketing communications program managers use press releases:
  • Managed review/approval process of press releases.
  • Developed marketing campaign for line of digital printing software products including writing and designing marketing materials and press releases.

10. SEO

Here's how marketing communications program managers use seo:
  • Developed testing protocols for ensuring paid search and SEO programs limit cannibalization maximizing our media spend and agency resources.
  • Leveraged strategic website development and external links to significantly increase SEO rankings.

11. Content Management

Here's how marketing communications program managers use content management:
  • Manage and maintain sales force communications on content management repository.
  • Content management, article writing, social media promotion.

12. Channel Marketing

Here's how marketing communications program managers use channel marketing:
  • Worked closely with product marketing, channel marketing, public relations and other internal teams.
  • Managed channel marketing team's strategy development and program execution for most successful product launch in ARCserve history.

13. Strong Project Management

Here's how marketing communications program managers use strong project management:
  • Utilized strong project management skills in working with vendors in developing marketing campaigns and sales initiatives quarterly.

14. Communications Materials

Here's how marketing communications program managers use communications materials:
  • Created overall marketing and communications materials and strategies to position APTA as the voice of the public transportation industry.
  • Completed successful migration of member communications materials to outside vendor and worked with vendor on copy and maintaining brand identity.

15. ROI

Here's how marketing communications program managers use roi:
  • Collaborated with OEM and Enterprise sales team leaders to deliver ROI as measured by number of leads.
  • Designed and launched an online work order system that resulted in better customer service and ROI tracking.
top-skills

What skills help Marketing Communications Program Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all marketing communications program managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for marketing communications program managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What skills stand out on marketing communications program manager resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What marketing communications program manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young marketing communications program managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
Do you want to know more?
Read more about what experts have to say about marketing communications program manager

List of marketing communications program manager skills to add to your resume

Marketing communications program manager skills

The most important skills for a marketing communications program manager resume and required skills for a marketing communications program manager to have include:

  • Communications Strategies
  • Web Content
  • CRM
  • Integrated Marketing
  • Marketing Campaigns
  • Digital Marketing
  • Communications Programs
  • Content Marketing
  • Press Releases
  • SEO
  • Content Management
  • Channel Marketing
  • Strong Project Management
  • Communications Materials
  • ROI
  • Lead Generation
  • Marketing Collateral
  • Content Development
  • TI
  • Graphic Design
  • Trade Shows
  • Promotional Materials
  • Market Research
  • Product Line
  • MarCom
  • Creative Development
  • Digital Campaigns
  • Business Objectives
  • Sales Tools
  • Rebranding
  • Trade Publications
  • Linkedin
  • Demand Generation
  • Program Development
  • Internal Clients
  • Customer Events
  • Editorial Calendar
  • SharePoint
  • Training Materials

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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