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Marketing & community relations director education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a marketing & community relations director. Marketing & community relations directors usually study marketing, communication, or business. 78% of marketing & community relations directors hold a bachelor's degree, and 13% hold an master's degree. We analyzed 615 real marketing & community relations director resumes to see exactly what marketing & community relations director education sections show.

The most common colleges for marketing & community relations directors are the Boston University and the Boston University.

There are also many online marketing & community relations director courses to help get the education required to be a marketing & community relations director.

What education do you need to become a marketing & community relations director?

What degree do you need to be a marketing & community relations director?

The most common degree for marketing & community relations directors is bachelor's degree, with 78% of marketing & community relations directors earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 8%.
  • Bachelor's, 78%
  • Master's, 13%
  • Associate, 8%
  • Doctorate, 0%
  • Other Degrees, 1%

What should I major in to become a marketing & community relations director?

You should major in marketing to become a marketing & community relations director. 17% of marketing & community relations directors major in marketing. Other common majors for a marketing & community relations director include communication and business.

Most common colleges for marketing & community relations directors

Marketing & community relations directors often get their degrees at Boston University, New York University, and Colorado State University. Here are the most common colleges for marketing & community relations directors in the US based on their resumes.
Marketing & community relations director common collegePercentages
Boston University10.42%
New York University6.25%
Colorado State University6.25%
James Madison University5.21%
Southern Illinois University Carbondale5.21%

Best majors for marketing & community relations directors

RankMajorPercentages
1Marketing16.6%
2Communication16.4%
3Business16.1%
4Public Relations6.8%
5Journalism5.7%

Best colleges for marketing & community relations directors

The best colleges for marketing & community relations directors are Northwestern University, University of Pennsylvania, and Stanford University.

A marketing & community relations director with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing & community relations directors. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing & community relations directors.

1. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

2. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

3. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

4. Villanova University

Villanova, PA • Private

In-state tuition

$53,308

Enrollment

6,819

5. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

6. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

7. Bentley University

Waltham, MA • Private

In-state tuition

$49,880

Enrollment

4,177

8. Boston University

Boston, MA • Private

In-state tuition

$53,948

Enrollment

17,238

9. Worcester Polytechnic Institute

Worcester, MA • Private

In-state tuition

$50,530

Enrollment

4,571

10. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

20 best online courses for marketing & community relations directors

Advertising disclosure

1. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

coursera

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing...

2. Introduction to Public Relations and the Media

coursera

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan...

3. Public Relations: Media Crisis Communications

udemy
4.6
(2,248)

Public Relations: You Can Shape and Control Your Media Messages at The Worst Possible Times...

4. Marketing Communication Integrated Marketing Communication

udemy
4.3
(738)

Promotional tools that can help you attract customers...

5. Press Coverage, Publicity & Public Relations For Branding

udemy
4.3
(496)

Public relations to reach 100,000+ people with influencer marketing, publicity, and press coverage for personal branding...

6. Communication Skills Masterclass - Your Communication Guide

udemy
4.5
(961)

Communication Skill For Business Communication & Effective Communication In Workplace & Relationships...

7. Communication Fundamentals: How To Communicate Better

udemy
4.5
(82,838)

Become an Effective Communicator And Learn How to Get Your Message Across By Learning Communication Fundamentals...

8. Successful Events: Event Planning, Marketing & Management

udemy
4.7
(2,141)

Create a single successful event or event-series with effective event promotion, planning, management, and monetization...

9. Introduction to International Relations

udemy
4.4
(417)

International Relations for beginners: history, theories, states, sovereignty, war, peace, int. organisations, economy...

10. ChatGPT for Better Business Communication

udemy
4.5
(548)

How to use AI to Increase Productivity and Communicate More Effectively [Improve Business Writing Skills with GPT 4]...

11. Twitter Marketing: 1000% Engagement & More Twitter Followers

udemy
4
(466)

2022 Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads...

12. The Ultimate Business Communication Course

udemy
4.2
(428)

Everything You Need to Master Business Communication in One Course!...

13. Strong & Effective Marketing Plan (Plan Template & Example)

udemy
4.2
(675)

Innovative approach for a winning offline and digital marketing plan (important part of your business plan)...

14. The Complete Twitter Marketing Bootcamp

udemy
4
(411)

Create a system to consistently generate relevant followers and business leads from Twitter marketing...

15. Business Communication Skills: Handling Clients & Customers

udemy
4.4
(1,161)

Soft Skills Training Social Skills Business Etiquette Business English Customer Service Training...

16. Executive Communication Training

udemy
4.5
(272)

Being a great leader without being a great communicator is nearly impossible...

17. Communication Skills for Beginners

udemy
4.5
(5,736)

Start Building Your Communication Skills Now...

18. Assertive Communication Skills Masterclass

udemy
4.5
(10,770)

Assertive Communication Skills for Business & Social Life. Speak Confidently. Set Boundaries. Difficult conversations...

19. Winning With Communication - Master Communication Skills

udemy
4.4
(539)

Communication Training Course - Develop True Communication Mastery!...

20. Communication Skills - 7 Communication Courses In 1

udemy
4.6
(748)

Master Communication Skills: Learn Persuasion, Negotiation, Body Language, Emotional Intelligence & More!...

Top 10 most affordable universities for marketing & community relations directors

The most affordable schools for marketing & community relations directors are SUNY Farmingdale, baruch college of the city university of new york, and california state university - dominguez hills.

If the best universities for marketing & community relations directors are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing & community relations directors.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

3. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

4. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

5. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

6. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

7. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

8. Florida International University

Miami, FL • Private

In-state tuition

$6,556

Cost of attendance

19,434

9. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

10. Minot State University

Minot, ND • Private

In-state tuition

$7,064

Cost of attendance

15,576

Top 10 hardest universities to get into for marketing & community relations directors

The hardest universities for marketing & community relations directors to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for marketing & community relations directors are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing & community relations directors based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

7. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

8. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

9. Bentley University

Waltham, MA • Private

Admissions rate

43%

SAT average

1,338

10. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

Top 10 easy-to-apply-to universities for marketing & community relations directors

The easiest schools for marketing & community relations directors to get into are Oklahoma Wesleyan University, gwynedd mercy university, and barry university.

Some schools are much easier to get into. If you want to start your career as a marketing & community relations director without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing & community relations directors.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

3. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

4. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

5. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

8. Manor College

Jenkintown, PA • Private

Admissions rate

94%

SAT average

898

9. Ottawa University

Ottawa, KS • Private

Admissions rate

78%

SAT average

1,024

10. Oregon Institute of Technology

Klamath Falls, OR • Private

Admissions rate

96%

SAT average

1,139

Average marketing & community relations director salary by education level

According to our data, marketing & community relations directors with a Master's degree earn the highest average salary, at $169,264 annually. Marketing & community relations directors with a Bachelor's degree earn an average annual salary of $151,229.
Marketing & community relations director education levelMarketing & community relations director salary
Master's Degree$169,264
Bachelor's Degree$151,229

Marketing & community relations director education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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