Marketing & community relations director job description

Director, Community Marketing is responsible to drive development of community marketing strategy for Medicaid products in Ohio including distribution mix, resource planning, market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of membership goals.
Essential Functions:
Drive development of community marketing strategy for all products in Ohio including distribution mix, resource planning, and market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of membership goals Development of Managers and team leads as well as assuring targeted coaching of community marketing and education representatives to improve results Leverage internal and external reporting as well as your own analysis to have complete understanding of the numbers that drive the business and use that knowledge to assure targeted, successful strategy development Work closely with Finance to develop all membership projections for all Ohio products Build detailed, documented community marketing plans for annual planning as well as any specific opportunities like open enrollment or a new addition to the network Leverage understanding metrics to identify market issues/opportunities and develop mitigation strategies Provide summaries to the President, Ohio Market on productivity and results as requested Manage system for collecting and analyzing competitive information Build, maintain and improve all structure and processes necessary to assure impeccable regulatory record, achievement of goals and consistency from market-to-market and product-to-product Play a key role in system selection and implementation of CRM/SFAAssure that appropriate reporting is being used to manage the business Assure 100% proper adoption by Sales force Assist in hiring, training, coaching, and developing direct reports Assign and evaluate workload and performance of work of direct reports Assist in disciplinary actions Perform any other job-related instructions, as requested

Education and Experience:
Bachelor's degree or equivalent work experience, is required Master's degree is preferred Medicaid health plan experience, is preferred Documented experience building detailed Sales plans, is required Experience in consultative selling in complex decision-making processes, is preferred Previous experiencing going through a CRM/SFA implementation, is preferred Experience in negotiation, is preferred
Competencies, Knowledge and Skills:
Advanced level of proficiency with Microsoft Outlook, Word, Excel and PowerPointCommunication & technical writing skills Consultative selling skills ForecastingAbility to work independently and within a team environment Attention to detail Familiarity of the healthcare field Knowledge of Medicare/MedicaidCritical listening and thinking skills Presentation skills Negotiation skills Project management/time management skills Proper phone etiquette Customer service oriented Decision making / problem solving skills Strong understanding of the components of structure that form a high performing Sales organization Ability to leverage numbers analysis to drive strategy development Thorough understanding of reporting to run an activity-based business in a B-C environment Knowledge of multi-channel lead management including field and telephonic selling resources

Licensure and Certification:
Employment in this position is conditional pending successful clearance of a driver's license record check. If the driver's license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated To help protect our employees, members, and the communities we serve from acquiring communicable diseases, full COVID-19 and Influenza vaccination is an essential requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 - March 31) as a condition of continued employment. Employees hired during Influenza season will have forty-five (45) days from their hire date to complete the required vaccination. CareSource requires all employees to be fully vaccinated (two weeks removed from completion of a two-dose mRNA series or two weeks removed from a one dose vaccine) against the COVID-19 virus. Employees are required to disclose and provide proof of their vaccination status as a condition of continued employment. Candidates who accept an offer of employment must upload proof of vaccination prior to their start date. Failure to meet the vaccination requirement, including providing proof of vaccination prior to the start date, may result in rescission of an employment offer or termination of employment. CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be reviewed by the CareSource Health & Wellness team.

Working Conditions:
General office environment; may be required to sit or stand for extended periods of time Required to use general office equipment, such as a telephone, photocopier, fax machine, computer, mobile device May be required to travel to fulfill duties of the position

Organization Level Competencies
Strategic PlanningCoaching & Developing OthersBusiness AcumenCreating an Inclusive EnvironmentExecutionEmotional Intelligence EssentialsDrive for ResultsFacilitating ChangeInfluencingBuilding Partnerships

This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer, including disability and veteran status. We are committed to a diverse and inclusive work environment.