How To Become A Marketing Database Analyst: What It Is and Career Path

What is a marketing database analyst and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Linda Goulet

Database Marketing Analyst evaluates marketing databases to analyze and improve various marketing programs' effectiveness. As a database marketing analyst, it is your job to analyze marketing data and turn it into successful business strategies. This involves following marketing trends, accessing the effectiveness of marketing campaigns, and preparing reports. Before accessing marketing campaigns, you may need to develop ways of collecting data from consumers. Alongside these, you'll spend a considerable amount of time working with software programs and business applications.

For this job position, you will need a bachelor's degree in sales and marketing. Taking these degrees could teach you about all aspects of the marketing industry, including how to reach customers through advertising and public relations campaigns. According to the U.S. Bureau of Labor Statistics (BLS), an increasing number of employers desire candidates for marketing positions who hold advanced degrees like Master of Science (M.S.) in marketing and a Master of Business Administration (MBA).

What general advice would you give to a marketing database analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing Database AnalystUS Average

Salary

6.2

Avg. Salary $79,244

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.16%

Black or African American 4.72%

Hispanic or Latino 11.21%

Unknown 4.88%

White 64.90%

Gender

female 47.98%

male 52.02%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing database analyst

Explore marketing database analyst education requirements

Most common marketing database analyst degrees

Bachelor's

74.6 %

Master's

17.9 %

Associate

6.0 %

Start to develop specific marketing database analyst skills

Skills	Percentages
Marketing Campaigns	8.06%
SAS	6.37%
Data Analysis	6.33%
Database Marketing	4.29%
Digital Marketing	4.04%

Complete relevant marketing database analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing database analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing database analyst based on U.S. Bureau of Labor Statistics data and data from real marketing database analyst resumes.

Research marketing database analyst duties and responsibilities

Create custom and ad hoc reports, dashboards, and manage queues using Salesforce.
Manage trade shows and events - responsible for the development, reporting of attendance, product activity, and ROI.
Manage reporting tools using SSRS that increase productivity.
Manage a regional customer contact database supporting telesales and campaign telemarketing.

Prepare your marketing database analyst resume

When your background is strong enough, you can start writing your marketing database analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing database analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing database analyst resume templates

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