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Marketing instructor skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Jason Pierce,

Caprice Moore

Below we've compiled a list of the most critical marketing instructor skills. We ranked the top skills for marketing instructors based on the percentage of resumes they appeared on. For example, 21.3% of marketing instructor resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing instructor needs to be successful in the workplace.

15 marketing instructor skills for your resume and career

1. Digital Marketing

Here's how marketing instructors use digital marketing:

Produced a series of training videos and curriculum for advanced digital marketing.
Program has recently been accepted by Coursera and will be part of their digital marketing offerings.

2. Training Programs

Here's how marketing instructors use training programs:

Developed and implemented training programs for this new Direct Marketing Center.
Supervised and coordinated training programs associated DECA competitive events.

3. Google Adwords

Here's how marketing instructors use google adwords:

Managed SEO of web site and SEM through Google Adwords and Facebook Ads.

4. Real World

Here's how marketing instructors use real world:

Teach Smart Labs that deal with real world marketing and entrepreneurship subject matters and projects.
Incorporated knowledge of business principals to create a practical real world learning environment.

5. Classroom Management

Here's how marketing instructors use classroom management:

Performed classroom management tasks, such as grading and maintaining student performance and attendance database.
Acquired additional hours of professional development in classroom management, curriculum development, and information related to gifted & talented students.

7. Syllabus

Here's how marketing instructors use syllabus:

Provide each student with clear course expectations, evaluations and timeliness through carefully written topical outlines and approved, standardized syllabus.
Created and administered quiz and examination questions that were based upon performance objectives identified in the syllabus and their expected outcomes.

8. Course Curriculum

Here's how marketing instructors use course curriculum:

Designed and developed new course curriculum focused on current events, dictating how the course is organized.
Created 8-course curriculum, taught SEO/SEM; most popular program, maxed attendance.

9. Student Learning

Here's how marketing instructors use student learning:

Promoted positive student learning opportunities and communicated excitement toward film production by managing multiple productions of short films produced by students.
Demonstrated experience in developing curriculum, assessing courses to improve student learning, measuring student learning outcomes and evaluating course efficacy.

10. Colleges

A college is a learning environment, an academic institution primarily for degree acquisition. It is targeted at running advanced programs and educational classes for professional degrees. Vocational education is also part of the syllabus in some colleges.

Here's how marketing instructors use colleges:

Trained students how to conduct outreach and canvassing programs for local High Schools and Colleges.
Instructed students on locating colleges that met their educational needs.

11. Learning Environment

Here's how marketing instructors use learning environment:

Demonstrated expertise in Microsoft technologies and maintain the necessary instructional skill set demanded in today's learning environment for Information Technology.
Participate actively in the development, implementation, and monitoring of practices that promote a safe classroom and laboratory learning environment.

12. Consumer Behavior

Here's how marketing instructors use consumer behavior:

Developed and taught Consumer Behavior, and Advertising and Media Planning courses at the graduate- and undergraduate-level
Identify ethical and socially responsible consumer behavior.

13. Economics

Here's how marketing instructors use economics:

Develop Economics curriculum teaching the business model, product innovation, manufacturing, sale/distribution of products, and accounting methods.
Conducted training and language instruction in business English and associated terminology for students of the Economics and Business Departments.

14. Course Materials

Here's how marketing instructors use course materials:

Planned course materials and instructed private University students in Marketing Research concepts.
Developed curriculum and continuously assessed course materials and training aids for necessary improvements via research, Intel gathering and content revision.

15. Learning Objectives

Here's how marketing instructors use learning objectives:

Developed lesson plans, defined learning objectives, led classroom presentations and facilitated discussions.
Teach the assigned class in accordance with learning objectives and session plan outlines specified by the university.

What skills help Marketing Instructors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing instructor resumes?

Dr. Jason Pierce

Professor, Department Chair, Angelo State University

Colleges and universities vary in terms of their primary focus. While larger private and public institutions value research as much as teaching, smaller regional institutions, like Angelo State University, put the most emphasis on teaching. Thus, teaching experience is paramount. We look closely at how many sections a candidate has taught and what classes they could offer when hiring a tenure track or non-tenure track instructor. Faculty at my university teach 4 classes per semester, so we must have someone who is "plug and play" and can handle the workload. For larger universities, research projects may need to be emphasized more. Be sure you understand what kind of institution you are applying to so you can get a sense of what skills that institution or department values the most. Researching the institution and the department is critical for success. Thankfully, that's relatively easy to do nowadays.

What hard/technical skills are most important for marketing instructors?

Caprice Moore

Assistant Professor, Morningside University

The hard skills that you need to stand out as a job candidate can vary depending on the exact position you are aiming for. Some skills that might shine on your resume include:

The Right Vocabulary
Business communication graduates are invaluable across many different business sectors. Each sector, however, comes with a unique vocabulary. Reading relevant industry publications and news articles can help you to learn the lingo of industry and prepare you to impress at your next job interview.
You might even consider taking a brief course to get yourself up to speed on a particular industry. You might search for local college courses that are relevant or even try to earn a certificate on a platform like Coursera.

Research Capabilities
These days, many people equate "research" with typing something into Google's search box. Real research, however, is much more involved. Being familiar with a range of research tools, and knowing how to differentiate reliable information from unreliable information, can be a huge asset in your job search.

Media and Marketing
Especially if your desired job involves sending messages to the public, you should be familiar with a variety of advertising media and marketing techniques.

What marketing instructor skills would you recommend for someone trying to advance their career?

Helen Callus

Professor of Viola, Northwestern University

A gap year is a terrific way to build a resume. By looking at where there might be a lack of experience like competitions, teaching, administration, summer festival interns, assistantships - they can focus their time and build their resumes well. I also think being creative in these current times, showing that you have experience teaching remotely, making a studio, creating a website, writing an article, and doing research that could be helpful later on. You could also spend the time preparing repertoire to teach or take auditions and make your first recording and video YouTube performance.

What type of skills will young marketing instructors need?

Dr. Lori Gray

Associate Professor: Director of Music Education, Boise State University

For the past several years, it has been clear that employers are seeking graduates with 21st Century Learning Skills (critical thinking, creativity, communication, and collaboration). The four Cs of 21st Century Learning frequently come up during reference calls on my end and interviews for our recent graduates.

I would add that graduates need a strong work ethic, an understanding of professionalism and respect in the workplace, and self-awareness and an understanding of personal needs and limitations both at work and in their personal lives. In these current living conditions during a global pandemic (COVID-19), graduates also need resilience, perseverance, adaptability, and flexibility. These are all skills I would want for our Music Education majors to cultivate, as the climate in K-12 Education is ever-changing. However, I believe these are all skills that would be useful in any new career path.

Do you want to know more?

List of marketing instructor skills to add to your resume

The most important skills for a marketing instructor resume and required skills for a marketing instructor to have include:

Digital Marketing
Training Programs
Google Adwords
Real World
Classroom Management
Social Media Marketing
Syllabus
Course Curriculum
Student Learning
Colleges
Learning Environment
Consumer Behavior
Economics
Course Materials

Learning Objectives
Business Courses
Entrepreneurship
Market Research
Student Performance
Advisory Committee
Course Content
Instructional Materials
SEO
Student Organizations
Student Achievement
Business Management
Blogging
International Business

Professional Development
Mathematics
Facebook
Ethics
PowerPoint
Business Administration
Co-Op
Apparel
Marketing Mix
Data Collection
Local Businesses
Career Planning

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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