How To Become A Marketing Management Internship: What It Is and Career Path

What is a marketing management internship and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

A marketing management intern assists the marketing manager to perform certain marketing promotions. They collate consumer opinions and feedback and work on them to promote their products and services. As a management intern, you will help with the hosting of marketing events on special occasions and also follow comments and reactions on social media platforms. It is the responsibility of a marketing management intern to get familiar with marketing schemes and stay aware of market competitors. This way, you can support the marketing team in their daily administrative tasks. You will also need to distribute marketing materials for advertisement as a marketing management intern.

To be successful in this career, you need to have a bachelor's degree in marketing or communications. You must also have a passion for marketing, and possess good communication and negotiation skills. Plus, you must also have adequate knowledge about marketing strategies and must be able to express yourself. A marketing management intern can earn an average hourly pay of $15.34 or $31,000 per year.

What general advice would you give to a marketing management internship?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing Management InternshipUS Average

Salary

2.6

Avg. Salary $33,305

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.15%

Black or African American 4.72%

Hispanic or Latino 11.21%

Unknown 4.88%

White 64.91%

Gender

female 52.71%

male 47.29%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing management internship

Explore marketing management internship education requirements

Most common marketing management internship degrees

Bachelor's

82.7 %

Master's

9.1 %

Associate

5.5 %

Start to develop specific marketing management internship skills

Skills	Percentages
PowerPoint	10.67%
CRM	7.24%
Digital Marketing	7.12%
Project Management	6.41%
Facebook	6.20%

Complete relevant marketing management internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing management interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing management internship based on U.S. Bureau of Labor Statistics data and data from real marketing management internship resumes.

Research marketing management internship duties and responsibilities

Skil in developing communication strategies and materials, by creating the company wide Salesforce and integrating all leads into the system.
Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
Measure Facebook advertising results and present them to the owner for insight.
Attend marketing seminar events host by SDIM; hold Facebook live chats, follow up with speakers, coordinate speakers etc.

Prepare your marketing management internship resume

When your background is strong enough, you can start writing your marketing management internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing management internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing management internship resume templates

Build a professional marketing management internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing management internship resume.