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What is a marketing program coordinator and how to become one
If done right, marketing can help a business grow its audience and increase sales through brand awareness. That is why many companies hire marketing program coordinators to develop and execute their marketing strategies.
Marketing program coordinators are involved in all of an organization's marketing campaigns, including print, broadcast, and digital advertising. They design campaigns, monitor their success, and use SEO and basic coding to improve a company's digital platforms. However, their coordination work is more important than any individual campaign. A marketing program coordinator makes sure that the brand's voice is cohesive throughout their advertising.
To coordinate all of a company's marketing, a marketing program coordinator needs to have lots of marketing experience and knowledge of many different kinds of advertising. Many start their careers by earning a bachelor's degree in marketing, then working in marketing for a few years before reaching the position of marketing program coordinator.
What general advice would you give to a marketing program coordinator?
Dr. Agena Farmer
Assistant Professor of Organizational/Interpersonal Communication, Oral Roberts University
Avg. Salary $51,473
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 9.97%
Black or African American 5.29%
Hispanic or Latino 12.66%
Unknown 5.03%
White 66.92%
Genderfemale 71.98%
male 28.02%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing program coordinator career paths
Key steps to become a marketing program coordinator
Explore marketing program coordinator education requirements
Start to develop specific marketing program coordinator skills
Skills Percentages Marketing Campaigns 10.04% Email Marketing 7.66% Email Campaigns 7.50% Event Logistics 7.01% Event Planning 5.78% Complete relevant marketing program coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing program coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing program coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing program coordinator resumes.Research marketing program coordinator duties and responsibilities
- Start the online social media marketing efforts to promote industry specific information on LinkedIn and drive leads.
- Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
- Produce monthly metrics for marketing efforts to track marketing programs ROI.
- Establish marketing and social media strategy for programs and events, including first non-profit Facebook page.
Prepare your marketing program coordinator resume
When your background is strong enough, you can start writing your marketing program coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing program coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing program coordinator resume templates
Build a professional marketing program coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing program coordinator resume.
Apply for marketing program coordinator jobs
Now it's time to start searching for a marketing program coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing program coordinator job
Are you a marketing program coordinator?
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Average marketing program coordinator salary
The average marketing program coordinator salary in the United States is $51,473 per year or $25 per hour. Marketing program coordinator salaries range between $32,000 and $82,000 per year.
What am I worth?
How do marketing program coordinators rate their job?
Marketing program coordinator reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
