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Marketing research consultant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Timothy Weaver Ph.D.,

Jane Caldwell

Below we've compiled a list of the most critical marketing research consultant skills. We ranked the top skills for marketing research consultants based on the percentage of resumes they appeared on. For example, 14.1% of marketing research consultant resumes contained market research as a skill. Continue reading to find out what skills a marketing research consultant needs to be successful in the workplace.

15 marketing research consultant skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing research consultants use market research:

Managed primary and secondary market research studies, performed data analysis and assessed customer research requirements.
Provided general leadership and oversight including: - Qualitative and Quantitative Market Research and Budget Management.

2. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing research consultants use r:

Utilize R to automate lexical analysis for institutional surveys.
Plotted ACF and PACF using R library - ggplot2 to find optimal parameters to build ARIMA model.

3. Research Projects

Here's how marketing research consultants use research projects:

Assisted department director on additional research projects, including market sizing project and several pricing surveys.
Managed several qualitative and quantitative research projects that anchored advertising strategy.

4. Statistical Data Analysis

Here's how marketing research consultants use statistical data analysis:

Performed statistical data analysis for a pharmaceutical company to isolate causes for specific brand adoption and switching to generics.

5. Sales Strategies

Here's how marketing research consultants use sales strategies:

Based on research, a new direction in sales strategies was established to focus on key areas of servicing.
Integrated marketing plan to meet sales strategies (target markets vs. probable competition).

6. Data Collection

Data collection means to analyze and collect all the necessary information. It helps in carrying out research and in storing important and necessary information. The most important goal of data collection is to gather the information that is rich and accurate for statistical analysis.

Here's how marketing research consultants use data collection:

Developed methodologies and designed data collection plans.
Work included survey construction, data collection, data analysis, and writing final report.

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7. Research Studies

Here's how marketing research consultants use research studies:

Facilitated Internet-based website research studies, managing panel selection and monitoring data quality.
Designed and implemented research studies for major worldwide pharmaceutical companies.

8. Target Market

Here's how marketing research consultants use target market:

Provided necessary industry research, market potential studies and competitor analyses to support target marketing programs for selected sectors.
Implemented plan lead to a more focused product and service line and target marketing saving wasted time and money.

9. Minitab

Minitab is a statistical analysis software that facilitates data gathering and analysis procedures. It provides comprehensive and organized results through graphs, charts, and summaries.

Here's how marketing research consultants use minitab:

Performed statistical analysis using Minitab and SPSS.
Conduct in depth interviews, design online surveys and perform statistical analysis using Minitab/SPSS.

10. SPSS

Here's how marketing research consultants use spss:

Performed statistical analysis using SPSS, Sawtooth and Qualtrics.
Leveraged SPSS to determine statistically insignificant correlation between consumers' nationalities and price expectations on certain goods.

11. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how marketing research consultants use primary research:

Compiled data from secondary resources, assisted in the development of primary research tools, and analyzed and interpreted qualitative data
Performed primary research and co-authored comprehensive side-by-side analysis of Senate and House of Representatives telecommunications bills, S. 652 and H.R.

12. Quantitative Research

Here's how marketing research consultants use quantitative research:

Conducted qualitative and quantitative research.
Experienced in all aspects of qualitative and quantitative research.

13. In-Depth Interviews

Here's how marketing research consultants use in-depth interviews:

Interpreted and presented results from in-depth interviews (IDIs) for existing ATC product.
Conducted in-depth interviews with healthcare providers, and pharmaceutical executives,analyzed data, wrote actionable research reports and PowerPoint presentations.

14. Research Findings

Here's how marketing research consultants use research findings:

Applied qualitative and quantitative techniques to interpret data, develop reports, and generate substantiated recommendations based on research findings.
Co-developed presentations and manuscripts detailing research findings and co-presented segments of findings to members of PhRMA and industry executives.

15. Consumer Insights

Here's how marketing research consultants use consumer insights:

Developed consumer insights from secondary research and quantitative analysis.
Conducted consumer insights analysis and provided actionable recommendations on brand positioning and social media marketing strategies.

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What skills help Marketing Research Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing research consultant resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What marketing research consultant skills would you recommend for someone trying to advance their career?

Jane Caldwell

Senior Lecturer Director of Undergraduate Studies, University of Pittsburgh

This is likely not a good time to take a gap year as the opportunities to use that time productively are limited. However, if a graduate must take a gap year, it's always useful to develop technology and analytical skills. There are online courses available to develop these skills.

What type of skills will young marketing research consultants need?

Dr. Dorian Williams Ph.D.

Interim Dean of the College of Business, Assistant Professor of Economics, Dillard University

In Marketing, young graduates will need to possess the ability to research target areas and forecast potential sales opportunities in various sectors of the economy. Their skills will be required in the regions which have been significantly impacted by the current COVID-19 pandemic. These areas will be much needed in the transportation and tourism industry and sales in various sectors. More than ever, marketing graduates will be required to build confidence in product brand and safety. Additionally, marketing graduates should have the communicative skills to promote, encourage, and highlight its products and services. Marketing majors should know that, more than ever, their ability to help build consumer confidence will be valuable to all companies as we move forward into an economy challenged consumer market. Lastly, graduates should also possess the ability to work in various teams. The company's goals and objectives will include multiple inputs and ideas; therefore, marketing graduates should be able to collaboratively work with multiple areas of the company to ensure that the product/service is highlighted to encompass the integrity, vision, and goal of the organization.

What soft skills should all marketing research consultants possess?

Dr. Christopher Close Ph.D.

Associate Professor, Director, Justice and Ethics in the Law program, Saint Joseph's University

Graduates should be able to make a well-supported, well-reasoned argument, both orally and in writing. They should be able to critically read and assess the validity of claims they see advanced by other people. These skills of critical thinking are crucial for any field.

What hard/technical skills are most important for marketing research consultants?

Angelique Blackburn Ph.D.

Assistant Professor, Texas A&M International University

The technical skills will be specific to each position, and many will be learned on the job, but knowing statistics, working with spreadsheets, video conferencing, working efficiently through shared documents, and basic coding is a good start.

Do you want to know more?

List of marketing research consultant skills to add to your resume

The most important skills for a marketing research consultant resume and required skills for a marketing research consultant to have include:

Market Research
R
Research Projects
Statistical Data Analysis
Sales Strategies
Data Collection
Research Studies
Target Market
Minitab
SPSS
Primary Research
Quantitative Research
In-Depth Interviews

Research Findings
Consumer Insights
Competitive Analysis
Market Trends
PowerPoint
Quantitative Data
Survey Data
SQL
Market Analysis
SAS
Product Development
Facebook
Analyze Data

Competitor Analysis
Consumer Behavior
Business Development
Professional Report
Analyze Alternatives
Consumer Research
Customer Data
Financial Services
Strategic Recommendations
Customer Retention
Product Design
B2C
Competitive Landscape

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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