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How to hire a marketing/sales person

Marketing/sales person hiring summary. Here are some key points about hiring marketing/sales people in the United States:

  • There are a total of 16,385 marketing/sales people in the US, and there are currently 120,224 job openings in this field.
  • The median cost to hire a marketing/sales person is $1,633.
  • Small businesses spend $1,105 per marketing/sales person on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Brea, CA, has the highest demand for marketing/sales people, with 1 job openings.

How to hire a marketing/sales person, step by step

To hire a marketing/sales person, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a marketing/sales person:

Here's a step-by-step marketing/sales person hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing/sales person job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing/sales person
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    The marketing/sales person hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A marketing/sales person's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing/sales people from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list shows salaries for various types of marketing/sales people.

    Type of Marketing/Sales PersonDescriptionHourly rate
    Marketing/Sales PersonWholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.$36-83
    Sales Representative InternshipIn a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more$12-20
    Sales ConsultantSales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees... Show more$17-46
  2. Create an ideal candidate profile

    Common skills:
    • Facebook
    • Trade Shows
    • Market Research
    • Retail Store
    • Product Knowledge
    • Outbound Calls
    • Real Estate Sales
    • Sales Techniques
    • Customer Satisfaction
    • Business Plan
    • Target Audience
    Responsibilities:
    • Manage product deliveries, and maintain overall orderliness and cleanliness of facility to optimize customer experience.
    • Prepare necessary paperwork to process insurance sales and renewals.
    • Create and analyze quote-to-application conversion maps and unsold quotes to identify sales opportunity in geographic regions.
    • Monitor promotional giveaways, service enrollments, subscriptions and review survey results when applicable for daily marketing client reports
    • Create a zip code analysis tool to identify Medicaid recipients' target areas for strategic marketing penetration.
  3. Make a budget

    Including a salary range in your marketing/sales person job description is one of the best ways to attract top talent. A marketing/sales person can vary based on:

    • Location. For example, marketing/sales people' average salary in hawaii is 56% less than in california.
    • Seniority. Entry-level marketing/sales people 57% less than senior-level marketing/sales people.
    • Certifications. A marketing/sales person with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a marketing/sales person's salary.

    Average marketing/sales person salary

    $115,043yearly

    $55.31 hourly rate

    Entry-level marketing/sales person salary
    $75,000 yearly salary
    Updated December 20, 2025
  4. Writing a marketing/sales person job description

    A marketing/sales person job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a marketing/sales person job description:

    Marketing/sales person job description example

    Do you rate yourself as an 8 out of 10 or higher on these 10 good sales behaviors, we highly encourage you to apply:

    • Prospecting
    • Qualifying leads
    • Making presentations
    • Managing accounts
    • Continuous education
    • Building relationships
    • Demonstrating value
    • Serving customers
    • Managing sales territories
    • Executing sales strategies

    Employment Includes

    • Competitive pay plus incentives to perform
    • Full medical benefits include health, vision, and dental.
    • Work with an amazing supportive team
    • Generous vacation package, PTO, sick leave, and paid holidays!

    About Us

    Home Care Providers is a division of Western Healthcare Services (WHS), the premier integrated home healthcare services company in Southern California. Headquartered in Orange County, Home Care Providers is a rapidly growing company that provides world-class private duty home care services to seniors throughout the Southern California region.

    Our services are designed to meet the needs of clients requiring companionship, care and assistance in the home. By providing these services we create a viable alternative to traditional institutionalized care, allowing clients to remain safely in the comfort of their own home.

    Required Qualifications

    • Prior sales or customer service experience
    • Familiarity with Salesforce
    • Excellent computer and telephone skills
    • Must be able to align with our company’s mission of providing quality care to keep clients happy, healthy and safe!
    • Must be a strong communicator with the ability to manage crucial sales conversations through strong phone and written communication
    • Must have reliable transportation to travel throughout the North Orange County region

    Preferred Qualifications

    • Healthcare services industry experience with established relationships in North Orange County preferred
    • 1-3 years of business experience preferred
    • Preferably attained or currently working toward a bachelor’s degree from a four-year accredited university or college

    Responsibilities:

    • Directly market and sell HCP home care programs to current and prospective clients and referral sources
    • Drive strong sales growth through new client acquisition
    • Conduct new client needs analysis at their homes, as needed, to assess needs and recommend commensurate home care program
    • Develop working relationships with key referral sources for the HCP home care programs
    • Meet regularly with case managers, home care coordinators, physicians & physician groups, hospitals, and targeted community organizations to provide education, advocacy, and promotion of HCP home care services
    • Develop and maintain referral partner list
    • Facilitate prompt and easy access for referral sources and patient/clients into HCP home care programs
    • Attend appropriate networking events to develop new referral partners
    • Deliver presentations to various groups and organizations regarding HCP services
    • Provide information to organizations that have regular contact with seniors in their communities
    • Maintain ongoing contact with prospective clients and key contacts in surrounding communities to ensure follow-up and assessments are scheduled and clients start care

    Required Knowledge, Skills, and Abilities

    • Ability to be persistent in the sales process: work with the gatekeeper, identify decision makers, ask great questions, build rapport, and position HCP as a valued trusted partner for care
    • Ability to listen to feedback and adjust sales approach
    • Excellent written and oral communication skills including the ability to speak in public.
    • Ability to organize thoughts and present them clearly.
    • Must be self-motivated and able to work without direct supervision.
    • Proficient in Microsoft Office and other basic business programs for general business use, including the preparation of marketing-related materials and presentations.
    • Customer service-oriented and skilled in customer conflict resolution techniques.
    • The position requires automobile travel within designated geographical areas.
    • Valid driver’s license, reliable transportation, and willingness to travel.

    Required

    • High School Diploma or GED required.
    • Preferably attained or currently working toward Bachelor's Degree from a four-year accredited university or college.
    • Previous experience in a sales or account management role is a must.
    • Healthcare services industry experience is preferred but not required.

    We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    HCPSALE

  5. Post your job

    To find the right marketing/sales person for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing/sales people they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing/sales people who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your marketing/sales person job on Zippia to find and recruit marketing/sales person candidates who meet your exact specifications.
    • Use field-specific websites.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting marketing/sales people requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing/sales person

    Once you have selected a candidate for the marketing/sales person position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    To prepare for the new marketing/sales person first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing/sales person?

Before you start to hire marketing/sales people, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire marketing/sales people pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $115,043 per year for a marketing/sales person, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing/sales people in the US typically range between $36 and $83 an hour.

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