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Job outlook for marketing sales supervisors in the United States
Marketing sales supervisor job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing sales supervisor job growth rate is 5% from 2018-2028.
About 23,800 new jobs for marketing sales supervisors are projected over the next decade.
Marketing sales supervisor salaries have increased 12% for marketing sales supervisors in the last 5 years.
There are over 104,753 marketing sales supervisors currently employed in the United States.
There are 144,368 active marketing sales supervisor job openings in the US.
The average marketing sales supervisor salary is $74,517.
Are marketing sales supervisor jobs in demand?
Marketing sales supervisor job and salary trends over time
Marketing sales supervisor jobs over time
Marketing sales supervisor job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 104,753 | 0.03% |
| 2020 | 91,765 | 0.03% |
| 2019 | 94,799 | 0.03% |
| 2018 | 89,638 | 0.03% |
| 2017 | 87,622 | 0.03% |
Average marketing sales supervisor salary over time
Marketing sales supervisor salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $74,517 | $35.83 | +4.5% |
| 2025 | $71,334 | $34.30 | +1.9% |
| 2024 | $69,971 | $33.64 | +2.6% |
| 2023 | $68,191 | $32.78 | +2.6% |
| 2022 | $66,445 | $31.94 | +3.6% |
Marketing sales supervisor jobs by state
Most common states for marketing sales supervisors
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 271 | 39% |
| 2 | New Hampshire | 1,342,795 | 383 | 29% |
| 3 | Minnesota | 5,576,606 | 1,316 | 24% |
| 4 | Wyoming | 579,315 | 139 | 24% |
| 5 | Colorado | 5,607,154 | 1,213 | 22% |
| 6 | North Dakota | 755,393 | 164 | 22% |
| 7 | Virginia | 8,470,020 | 1,766 | 21% |
| 8 | Connecticut | 3,588,184 | 727 | 20% |
| 9 | North Carolina | 10,273,419 | 2,000 | 19% |
| 10 | Nebraska | 1,920,076 | 374 | 19% |
| 11 | Alaska | 739,795 | 139 | 19% |
| 12 | Pennsylvania | 12,805,537 | 2,299 | 18% |
| 13 | Georgia | 10,429,379 | 1,845 | 18% |
| 14 | Massachusetts | 6,859,819 | 1,262 | 18% |
| 15 | Utah | 3,101,833 | 560 | 18% |
| 16 | Kansas | 2,913,123 | 523 | 18% |
| 17 | Maine | 1,335,907 | 240 | 18% |
| 18 | Rhode Island | 1,059,639 | 192 | 18% |
| 19 | South Dakota | 869,666 | 159 | 18% |
| 20 | Vermont | 623,657 | 110 | 18% |
Marketing Sales Supervisor job outlook: Expert opinions
Our panel of marketing sales supervisor experts
City University of Seattle
Texas Christian University
North Dakota State University
Siena College
Siena College
Siena College
Texas Christian University
University of Maryland
University of Redlands
University of Scranton
University of Houston - Downtown
Towson University
University of Central Oklahoma
University of West Georgia
Baylor University
Baylor University
Auburn University-Montgomery
Adecco USA
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Marketing Sales Supervisors increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Marketing Sales Supervisor?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Marketing Sales Supervisor skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What general advice would you give to a Marketing Sales Supervisor?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Marketing Sales Supervisor skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Marketing Sales Supervisors increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Marketing Sales Supervisor?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
What Marketing Sales Supervisor skills would you recommend for someone trying to advance their career?
Ken Corbit Ph.D.: AI-Integrated Consultative Selling: Recognize the evolving role of AI in sales. Embrace AI tools that enhance your pre-call preparation, role-playing, agenda setting, and call talk track development. Stay ahead by incorporating AI into your sales strategies to deliver personalized and efficient client engagements.
What will help Marketing Sales Supervisors increase their earning potential?
Ken Corbit Ph.D.: Holistic
Knowledge Mastery:
Become an expert in your industry, staying abreast of market trends, and thoroughly understanding the products/services you sell. This comprehensive knowledge will empower you to provide exceptional value, resulting in higher sales success and increased client
retention.
Strategic
Question-Based Selling:
Master the art of question-based selling. Use insightful questions to uncover client needs, address pain points, and tailor your approach. This strategic skill will not only boost initial sales but also contribute to secondary sales and long-term client satisfaction.
Compensation
Structure Expertise:
Understand your organization's compensation structure thoroughly. This includes baseline compensation, commission and bonus plans, and additional benefits. This knowledge allows you to set realistic targets, maximize your earnings, and take full advantage
of uncapped commission structures.
Consistent
Target Achievement:
Consistently meet or exceed targets and quotas to demonstrate your value. This not only enhances your immediate success but also positions you for continuous earning potential, especially in roles with uncapped commissions.
Negotiation
and Value Recognition:
Develop negotiation skills to ensure you are compensated appropriately. Recognize your worth and, when appropriate, discuss compensation adjustments or additional benefits with your employer. A proactive approach to recognizing and articulating your value
contributes to your overall salary potential.
In a rapidly evolving sales landscape, continuous learning, tech adaptability, and proactive career management are fundamental for achieving sustained success in consultative sales.
What general advice would you give to a Marketing Sales Supervisor?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Marketing Sales Supervisor skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Marketing Sales Supervisors increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing Sales Supervisor?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Marketing Sales Supervisor skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Marketing Sales Supervisors increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Marketing Sales Supervisors earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Sales Supervisor resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Marketing Sales Supervisors possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Marketing Sales Supervisors?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Marketing Sales Supervisors earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Marketing Sales Supervisors?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Marketing Sales Supervisors earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Marketing Sales Supervisor resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Marketing Sales Supervisors possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
Dr. Brandon Chicotsky
Assistant Professor of Professional Practice in Marketing at the TCU Neeley School of BusinessTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What hard/technical skills are most important for Marketing Sales Supervisors?
Dr. Brandon Chicotsky: Sales enablement software, customer relationship management systems; customer analytics and social listening tools; and video playbooks are becoming increasingly important.
Roland Rust Ph.D.
Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, Ph.D., Business Administration, University of North Carolina at Chapel Hill MarketingUniversity of Maryland
Robert H. Smith School of Business
What skills stand out on Marketing Sales Supervisor resumes?
Roland Rust Ph.D.: One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).
What hard/technical skills are most important for Marketing Sales Supervisors?
Roland Rust Ph.D.: Artificial intelligence is taking over many thinking tasks throughout the economy (see our recent book). Few salespeople or sales managers are AI experts, but at least they need to be aware of the state-of-the-art in that field, enough to know how best to manage human-AI teams. In the sales context, this generally means using AI in the "backroom" and using people for customer contact, although AI salespeople (e.g., chatbots) are becoming more widespread.
What skills will help Marketing Sales Supervisors earn the most?
Roland Rust Ph.D.: My co-author, Ming-Hui Huang, and I conducted a research study about the "Feeling Economy" published in the California Management Review in 2019. In that study, which tested our predictions about the impact of AI, we investigated US government data to determine which skills are paying more over time. Interestingly, and across various industries, we found that soft skills were increasing in pay the fastest. This makes sense because as AI takes over more thinking tasks, humans will need to focus more on feeling tasks. With sales and sales management being among the most people-oriented jobs that exist, those choosing this career direction are doing the right thing!
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Marketing Sales Supervisor resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Marketing Sales Supervisors possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Marketing Sales Supervisors?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Marketing Sales Supervisors earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What skills stand out on Marketing Sales Supervisor resumes?
Abhijit Roy: In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.
Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.
What soft skills should all Marketing Sales Supervisors possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
What hard/technical skills are most important for Marketing Sales Supervisors?
Abhijit Roy: The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.
What skills will help Marketing Sales Supervisors earn the most?
Abhijit Roy: The above skills are in high demand and also currently pay the most. Still, I strongly recommend that students focus not on skills that will help them earn the most but on the skill sets that each individual possesses and think of how they can best leverage that in the marketplace to have a long sustained, and enjoyable career.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What skills will help Marketing Sales Supervisors earn the most?
Dr. Richard Conde Ph.D.: It's a combination of skills, plus the patience to build those skills. Great people and leadership skills always seem to trump most other variables. I would encourage individuals to invest in their leadership skills and consider partnering with a leadership coach.
What skills stand out on Marketing Sales Supervisor resumes?
Dr. Richard Conde Ph.D.: Showcasing the balance between people management and analytical skills. Marketing today relies on a substantial amount of data, which requires marketing managers to possess strong analytical skills. At the same time, leaders have to motivate, inspire, and guide employees. In the last 3-5 years, I have seen a greater emphasis on analytical skills.
What soft skills should all Marketing Sales Supervisors possess?
Dr. Richard Conde Ph.D.: Leaders need to lead. A leader who is curious, vulnerable, transparent, and inclusive generally has better success. The challenge is to teach leaders to be authentically curious. That is a big challenge in leadership.
What hard/technical skills are most important for Marketing Sales Supervisors?
Dr. Richard Conde Ph.D.: First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.
Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.
Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.
Erin Steffes Ph.D.
Department Chair and ProfessorTowson University
Marketing Department
What soft skills should all Marketing Sales Supervisors possess?
Erin Steffes Ph.D.: Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.
What hard/technical skills are most important for Marketing Sales Supervisors?
Erin Steffes Ph.D.: As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Marketing Sales Supervisor resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Marketing Sales Supervisors possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Marketing Sales Supervisors?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Marketing Sales Supervisors earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills stand out on Marketing Sales Supervisor resumes?
Dr. Sooho Lee: The most important skills should be analytical, communication, strategic planning, and leadership skills.
What skills will help Marketing Sales Supervisors earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of MarketingBaylor University
Hankamer School of Business
What skills stand out on Marketing Sales Supervisor resumes?
Stephanie Mangus Ph.D.: Recruiters are looking for evidence that applicants are hardworking and have a history of achieving and exceeding goals.
What hard/technical skills are most important for Marketing Sales Supervisors?
Stephanie Mangus Ph.D.: In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.
What skills will help Marketing Sales Supervisors earn the most?
Stephanie Mangus Ph.D.: Analytical skills, business acumen, and knowing when to step up.
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021Baylor University
Hankamer School of Business
What skills stand out on Marketing Sales Supervisor resumes?
Andrea Dixon Ph.D.: Like salespeople, sales managers must focus their resumes on tangible, objective performance results that are achieved by their teams.
Growth in revenue or quota attainment for the overall team are examples of the types of objective performance results that matter.
High-performing sales managers also highlight long-term performance indicators, which includes both long-term revenue growth by the unit
AND investment metrics that signal the sales manager is building company results for the long run. For example, a high-performance sales manager focuses on building and maintaining a high-performing unit. Such a manager looks to move low performers to other roles where they can be successful.
Another investment metric that a sales manager can signal is the percent of their unit promoted to managerial roles in the organization.
What soft skills should all Marketing Sales Supervisors possess?
Andrea Dixon Ph.D.: Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.
What hard/technical skills are most important for Marketing Sales Supervisors?
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
What skills will help Marketing Sales Supervisors earn the most?
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
Will there be an enduring impact of the coronavirus pandemic on Marketing Sales Supervisors?
Jeff Bates: I believe there will be an impact on everyone, but especially our younger generation, as we progress into the Covid future. The current students have entered into a new realm of attending college and will face similar challenges in entering the workplace. The traditional method of interviewing, learning a new job, and even interacting with co-workers will be altered in at least the near future. Graduates will need much greater on-line communication skills and will probably need to be more self-taught in their new positions instead of learning from in-person mentoring.
What's a day at work look like for a Marketing Sales Supervisor?
Jeff Bates: As Covid has spread across the world, we have seen companies find alternative methods to allow their businesses to continue being productive. According to Jeremy Powell, Chair of the Federal Reserve, we are scheduled to have one of the most robust economies that has occurred in a very long time over the next few years. Graduates will acclimate themselves and I believe will probably find the new work environment easier to handle than workers that have been more accustomed to the way business was done in the past. The current generation of graduates has grown up in a tech heavy world so they should be comfortable in this new environment of the workplace that relies heavily on Zoom and other non-traditional methods. It is very likely that the recent graduates will work at least part time remotely. In some instances, we are seeing people find themselves working for a company that is located in another state or even another country without ever going to the office in person. This trend is very likely to continue and grow.
What are the biggest trends we'll see in the Marketing Sales Supervisor job market given the pandemic?
Madeleine Felion: - Increased wages and a focus on upskilling and reskilling are some of the biggest trends we're seeing, especially as the COVID-19 pandemic further accelerates the demand for certain skillsets.
- The ability to work from home - if the position allows, remote work and the flexibility it offers is here to stay.
- Safety is also top of mind for employers. Companies have made production schedule changes to accommodate social distancing, as well as implemented virtual processes for the application and onboarding phases, such as video and telephone interviews replacing in-person interviews.
What technical skills for a Marketing Sales Supervisor stand out to employers?
Madeleine Felion: - In many hourly positions, math and measurement skills are increasingly sought after by companies - these skills can apply to several jobs from quality to CNC machining.
- Data entry and accuracy is a skill many nontraditional jobs are asking for as machines become more automated. Computer skills continue to stand out as it also applies to many in-demand roles.
- Other skills include experience working with ERP software systems such as SAP, Oracle and Syteline. Niche skills such as lean manufacturing, Six Sigma, 5S and a variety of ISO quality standards are highly desired in most manufacturing companies.
How have salaries changed over time for Marketing Sales Supervisors?
Madeleine Felion: - While we recruit in a wide range of positions, we are seeing hourly pay rates increase as the demand for a shrinking labor pool grows. Some career fields, where there is a significant skills gap, such as CNC machinists, industrial maintenance technicians and quality technicians, have seen significant salary growth as demand for these skills increases and the candidate pool remains stagnant.
- Salaried positions are also growing as the demand increases for experience in niche skills sets.