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Marketing service representative skills for your resume and career

Updated January 8, 2025

4 min read

Below we've compiled a list of the most critical marketing service representative skills. We ranked the top skills for marketing service representatives based on the percentage of resumes they appeared on. For example, 20.5% of marketing service representative resumes contained powerpoint as a skill. Continue reading to find out what skills a marketing service representative needs to be successful in the workplace.

15 marketing service representative skills for your resume and career

1. PowerPoint

Here's how marketing service representatives use powerpoint:

Designed and delivered WebEx and PowerPoint presentations enabling senior level agents and subject matter experts to understand and apply.
Trained hundreds of union members throughout Louisiana using PowerPoint presentations on how to become politically involved and mobilized.

2. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how marketing service representatives use account management:

Assisted in the account management of natural gas usage for over fifty commercial accounts.
Assist with multiple tasks and projects that support account management daily and forthcoming opportunities.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing service representatives use customer service:

Worked closely with Service Representatives by inputting customer service orders immediately after order was obtained by face to face customer contact.
Ensured accuracy and integrity of database information and maintained a high level of customer service.

4. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how marketing service representatives use outbound calls:

Completed outbound calls for multiple corporate clients, answered inbound calls, and input data to computer.
Take inbound calls and make outbound calls to eligible patients interested in products and services.

5. Data Entry

Data entry means entering data into a company's system with the help of a keyboard. A person responsible for entering data may also be asked to verify the authenticity of the data being entered. A person doing data entry must pay great attention to tiny details.

Here's how marketing service representatives use data entry:

Completed and coordinated the Independent Medical Exam process of data entry, scheduling appointments while coordinating communications via Attorneys and Claimants.
Provide administrative support for managers and supervisors including data entry, preparing spreadsheets, correspondence processing, database maintenance and filing.

6. Inbound Calls

Here's how marketing service representatives use inbound calls:

Handled inbound calls to inform investors about their accounts and to verify account information.
Contacted and answered inbound calls in strong support of customer needs.

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7. Health Fairs

Here's how marketing service representatives use health fairs:

Conducted open enrollment meetings, group health fairs and new group installation meetings.
Coordinated participation of health plan's booth in health fairs and conventions.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing service representatives use market research:

Supported field sales staff, customer inquiries and disseminated catalogs & other marketing tools including market research of competitive products worldwide.
Initiated creative strategy with designed team based on input from market research and field sales force.

9. Health Insurance

Here's how marketing service representatives use health insurance:

Partnered with all departments involved in underwriting process to facilitate issuance of individual health insurance contracts.
Visited government agencies during the campaign for renewal of the Health Insurance Plan and offered orientation about the various coverage alternatives.

10. Trade Shows

Here's how marketing service representatives use trade shows:

Developed and executed marketing/PR campaigns, including new product introductions and existing product development; attended trade shows and events.
Initiated and planned corporate-sponsored events including trade shows, racing sponsored events and special event activities.

11. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how marketing service representatives use sales support:

Collaborated with National Account Managers in researching customer product and sales support issues for national account customers.
Perform duties of dispatching, data entry, billing, customer complaints, sales, sales support & general office skills.

12. Life Insurance

Here's how marketing service representatives use life insurance:

Supported life insurance agents regarding administration of contracting and licensing issues.
Provided sales and marketing support for Variable Life Insurance products, including competitive analysis data and training.

13. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how marketing service representatives use product knowledge:

Developed expert level product knowledge in order to sell direct mail, e-marketing, on-site dealership events and on-line reputation management.
Participated in training seminars that provided product knowledge, skincare, and customer service including follow-up with customers for product satisfaction.

14. Medicare

Medicare is a federal government insurance program that offers health care coverage to people who are 65 and above. In some cases, younger people with disabilities whose status is identified by the SSA can also avail the insurance program. Medicare covers the health expenses of people who are not able to afford it plus it protects the payee from rising health care costs.

Here's how marketing service representatives use medicare:

Ensured that all client information met Medicare and Medicaid guidelines.
Advised customers in selecting Medicare prescription insurance Distributed via mail service, literature that detailed products or services.

15. Press Releases

Here's how marketing service representatives use press releases:

Managed child fingerprint events including advertisement, press releases, materials and production of final of information for parents/guardians.
Authored press releases and contacted local media regarding office-sponsored events, provided on-camera interviews as requested by media.

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List of marketing service representative skills to add to your resume

The most important skills for a marketing service representative resume and required skills for a marketing service representative to have include:

PowerPoint
Account Management
Customer Service
Outbound Calls
Data Entry
Inbound Calls
Health Fairs
Market Research
Health Insurance
Trade Shows

Sales Support
Life Insurance
Product Knowledge
Medicare
Press Releases
HMO
Telephone Calls
Open Enrollment
Business Relationships
Facebook

Customer Accounts
VIP
Computer System
Customer Inquiries
Administrative Tasks
Travel Arrangements
Customer Complaints
Restaurant Reservations
Balance Transfers
Problem Resolution

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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