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Job outlook for marketing services coordinators in the United States
Marketing services coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing services coordinator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing services coordinators are projected over the next decade.
Marketing services coordinator salaries have increased 5% for marketing services coordinators in the last 5 years.
There are over 251,685 marketing services coordinators currently employed in the United States.
There are 147,125 active marketing services coordinator job openings in the US.
The average marketing services coordinator salary is $60,543.
Are marketing services coordinator jobs in demand?
Marketing services coordinator job and salary trends over time
Marketing services coordinator jobs over time
Marketing services coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 251,685 | 0.07% |
| 2020 | 238,754 | 0.07% |
| 2019 | 234,720 | 0.07% |
| 2018 | 220,779 | 0.07% |
| 2017 | 206,336 | 0.06% |
Average marketing services coordinator salary over time
Marketing services coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $60,543 | $29.11 | +3.2% |
| 2025 | $58,685 | $28.21 | +1.1% |
| 2024 | $58,068 | $27.92 | --0.2% |
| 2023 | $58,170 | $27.97 | +1.1% |
| 2022 | $57,553 | $27.67 | +0.7% |
Marketing services coordinator jobs by state
Most common states for marketing services coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 320 | 46% |
| 2 | Delaware | 961,939 | 414 | 43% |
| 3 | North Dakota | 755,393 | 284 | 38% |
| 4 | Maine | 1,335,907 | 479 | 36% |
| 5 | South Dakota | 869,666 | 286 | 33% |
| 6 | Minnesota | 5,576,606 | 1,764 | 32% |
| 7 | Idaho | 1,716,943 | 515 | 30% |
| 8 | Utah | 3,101,833 | 857 | 28% |
| 9 | New Hampshire | 1,342,795 | 372 | 28% |
| 10 | Wyoming | 579,315 | 160 | 28% |
| 11 | Vermont | 623,657 | 168 | 27% |
| 12 | Washington | 7,405,743 | 1,939 | 26% |
| 13 | New Mexico | 2,088,070 | 539 | 26% |
| 14 | West Virginia | 1,815,857 | 478 | 26% |
| 15 | Iowa | 3,145,711 | 782 | 25% |
| 16 | Alaska | 739,795 | 187 | 25% |
| 17 | Massachusetts | 6,859,819 | 1,680 | 24% |
| 18 | Colorado | 5,607,154 | 1,271 | 23% |
| 19 | Connecticut | 3,588,184 | 772 | 22% |
| 20 | Rhode Island | 1,059,639 | 234 | 22% |
Most common cities for marketing services coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Warminster | 1 | 3% | $54,108 |
| 2 | Boston | 1 | 0% | $61,357 |
Marketing Services Coordinator job outlook: Expert opinions
Our panel of marketing services coordinator experts
Susquehanna University
Montana State University - Billings
Donnelly College
Texas Woman's University
Saint Xavier University
The University of Alabama
Lehigh University
Xavier University
Indiana University Bloomington
Texas Tech University
University of San Francisco
University of Scranton
Western Connecticut State University
North Dakota State University
Lynn University
University of North Georgia
The University of Tampa
What will help Marketing Services Coordinators increase their earning potential?
Dr. Hualu Zheng PhD: Invest in Your Skills: Continuously investing in acquiring new skills and qualifications is critical. It can be especially beneficial to pursue sequential qualifications in one specialty, such as digital marketing or marketing analytics. For example, if a young professional is interested in the field of digital marketing, diving into the details of this sub-field and enhancing as many relevant skills as possible will significantly enhance the professional's competitiveness, their value to the organization, and therefore their salary potential. This might involve learning various facets like content creation, PR, digital posting, social media scheduling, graphic design, and digital analytics, etc.
What will help Marketing Services Coordinators increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Marketing Services Coordinators increase their earning potential?
Dr. Gulay Guzel PhD: Looking ahead, digital and social media marketing will continue to gain prominence, with no signs of slowing down. Similarly, influencer marketing is becoming a staple promotional tool across various platforms, especially as Gen Z consumers, who have never known a world without social media, dominate the market. Additionally, the integration of machine learning and automation, facilitated by AI, will streamline day-to-day tasks. These developments underscore the need for marketers to possess a comprehensive skill set, particularly in consumer data analysis, research methodologies, and promotion strategies. Furthermore, anticipating increased regulations, particularly in privacy and security, will shape the future landscape of marketing practices.
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What will help Marketing Services Coordinators increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to a Marketing Services Coordinator?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
Dr. Pushkala Raman Ph.D.: Communication will continue to be the most important skill required of anyone irrespective of the time period.
Currently, a new graduate in the field of marketing needs to be skilled with social media, demonstrate AI tools proficiency and have strong data analytic skills. Given the rapidly evolving landscape with respect to AI, social media and digital marketing, it is hard to predict what technologies will be in use five years from now. This is why agility is going to a much required trait. Agility in an individual is the ability to take on new challenges, willingness to learn and adapt to new technologies, and be prepared to operate beyond the comfort zone of one's role in the organization.
Gina Rossetti PhD
Professor and Interim DeanSaint Xavier University
English Language And Literature/Letters
What will help Marketing Services Coordinators increase their earning potential?
Gina Rossetti PhD: For students with majors in English, I would encourage them to focus on pathways to careers long before graduation. First, what are the students passionate about, and how might these passions lead to internships? How might the students also enroll in courses that stretch the English major, such as courses in marketing, allowing them to transfer their abilities to write persuasively and do so by focusing on a professional audience.
What general advice would you give to a Marketing Services Coordinator?
Gina Rossetti PhD: An English major can maximize salary potential by first securing experience in prior professional internships. Additionally, the English major should also become adept with the Microsoft Office Suite, as well as gain expertise in the role of social media for corporate branding and expansion of such brands.
What general advice would you give to a Marketing Services Coordinator?
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
Deirdre Malacrea: In my role, I mentor numerous marketing students as they seek professional roles and prepare to enter the workforce. I advise them to approach their career by cultivating a mindset that prioritizes flexibility and learning. The field of marketing always embraces and fosters creativity and change in the form of new cultural trends, emerging techniques, and technology innovation. So, view the inevitable twists and turns ahead as part of a 'career adventure' that will stretch and grow one's capabilities. This process definitely will not be boring! The other mindset dimension that is related: be curious and ask questions. Do the research, talk to the customer, run the numbers. Don't make the easy assumptions. The winning ideas in marketing are creative concepts based on a foundation of truth.
What will help Marketing Services Coordinators increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Marketing Services Coordinators increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What will help Marketing Services Coordinators increase their earning potential?
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Don Shin
ChairTexas Tech University
Journalism
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
Don Shin: The term "digital media" takes different forms (and keeps evolving and migrating) and involves a broad definition. Thus, the jobs related to digital media can be considered generalists rather than specialists. As we embark on an enhanced version of the media strategy program through data analytics, we can train our students as versatile specialists or all-rounders who can flexibly respond to changing ecology and become the digital/AI version of the "all-rounder." In this way, our students can secure quality top jobs in the digital and AI industry.
Stephen Kraus Ph.D.
Assistant Professor, USF (also, CEO of Next Level Sciences)University of San Francisco
Marketing
What will help Marketing Services Coordinators increase their earning potential?
Stephen Kraus Ph.D.: Get a good degree from a good university. Academic credentials are still a gateway to career growth. Build expertise in high-demand areas (e.g., AI, data science). Move to a big city with lots of growth opportunities. Work hard. Building a good reputation and getting on a good trajectory are particularly important early in one's career.
What general advice would you give to a Marketing Services Coordinator?
Dr. Peter Andersen: I may be able to give some insights for the article. However, you should send me the article after it is out with the reference link.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
What will help Marketing Services Coordinators increase their earning potential?
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don’t be afraid to be proactive. Remember to balance work, life, and play.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing Services Coordinator?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Marketing Services Coordinator skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
Dr. Andrew Burnstine
Associate Professor College of Business and ManagementLynn University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Marketing Services Coordinator?
Dr. Andrew Burnstine: Maximizing your salary potential when starting your career involves a combination of
strategic planning, negotiation skills, and demonstrating your value to employers. Here are
some steps you can take to increase your earning potential:
1. Research Salary Benchmarks: Before entering salary negotiations, research
typical salary ranges for your desired role and industry. Websites like Glassdoor,
PayScale, and LinkedIn Salary can provide valuable insights into average salaries
based on factors such as location, experience level, and education.
2. Invest in Education and Skills: Consider pursuing additional education,
certifications, or training programs that are relevant to your field. Higher levels of
education and specialized skills can increase your market value and command
higher salaries.
3. Gain Relevant Experience: Internships, part-time jobs, and volunteer opportunities
can provide valuable experience and help you build a strong resume. Seek out
opportunities to gain hands-on experience in your field of interest, which can make
you a more attractive candidate to employers and justify a higher salary.
4. Build a Strong Personal Brand: Develop a professional online presence through
platforms like LinkedIn and professional networking events. Showcase your skills,
accomplishments, and relevant experiences to demonstrate your value to potential
employers.
5. Negotiate Effectively: Don't be afraid to negotiate your salary offer. Prepare in
advance by practicing your negotiation skills and determining your desired salary
range based on your research. Highlight your qualifications, experience, and the
value you bring to the organization during negotiations.
6. Consider Total Compensation: Salary is just one component of your total
compensation package. Consider other benefits such as health insurance,
retirement plans, paid time off, and opportunities for professional development when
evaluating job offers.
7. Be Willing to Relocate: Depending on your industry and career goals, you may
need to be open to relocating to areas with higher demand for your skills. Research
job markets in different locations and consider the potential impact on your salary
and cost of living.
8. Demonstrate Value: Once you've secured a job, consistently strive to exceed
expectations and demonstrate your value to your employer. Take on additional
responsibilities, contribute innovative ideas, and seek opportunities for advancement
within the organization.
9. Stay Informed About Industry Trends: Keep abreast of industry trends, market
demands, and emerging technologies relevant to your field. By staying informed and
continuously updating your skills, you can remain competitive in the job market and
command higher salaries.
10. Build a Strong Professional Network: Networking with professionals in your
industry can provide valuable insights, mentorship opportunities, and potential job
leads. Attend industry events, join professional organizations, and leverage online
networking platforms to expand your network and uncover new career opportunities.
By taking proactive steps to enhance your qualifications, negotiate effectively, and
demonstrate your value to employers, you can maximize your salary potential and set
yourself up for long-term success in your career.
What skills stand out on Marketing Services Coordinator resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
What soft skills should all Marketing Services Coordinators possess?
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
What hard/technical skills are most important for Marketing Services Coordinators?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
What skills will help Marketing Services Coordinators earn the most?
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge
Jennifer Burton Ph.D.
Associate Professor of Marketing, Vice President of the Faculty SenateThe University of Tampa
Marketing Department
What soft skills should all Marketing Services Coordinators possess?
Jennifer Burton Ph.D.: The soft skills that are most important are the same as in any business profession - communication, teamwork, and leadership. In a job like marketing, communication is probably the number one thing as you are often in charge of communicating to colleagues and large numbers of customers. Creativity is also especially important in marketing because there are a lot of people who have the technical skills, but those that are able to implement them with a flare of creativity will be the most successful.
What hard/technical skills are most important for Marketing Services Coordinators?
Jennifer Burton Ph.D.: The hard skills required for a successful career as a marketing specialist are those involved with building a marketing plan. A candidate needs to be able to: 1) use marketing segmentation to select the target audience, 2) develop a strong positioning strategy and execute it, 3) establish good objectives that align with business goals, 4) execute strategies regarding products, channels, pricing, and promotion. To do these things, you need to have a good understanding of marketing research and be able to use the results to identify the right business strategies to move the company ahead.