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Media executive education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a media executive. Media executives usually study communication, business, or marketing. 77% of media executives hold a bachelor's degree, and 11% hold an master's degree. We analyzed 480 real media executive resumes to see exactly what media executive education sections show.

The most common colleges for media executives are the Arizona State University and the Arizona State University.

There are also many online media executive courses to help get the education required to be a media executive.

What education do you need to become a media executive?

What degree do you need to be a media executive?

The most common degree for media executives is bachelor's degree, with 77% of media executives earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 5%.
  • Bachelor's, 77%
  • Master's, 11%
  • Associate, 5%
  • Diploma, 3%
  • Other Degrees, 4%

What should I major in to become a media executive?

You should major in communication to become a media executive. 20% of media executives major in communication. Other common majors for a media executive include business and marketing.

Most common colleges for media executives

Media executives often get their degrees at Arizona State University, University of California - Davis, and Northwestern University. Here are the most common colleges for media executives in the US based on their resumes.
Media executive common collegePercentages
Arizona State University7.41%
University of California - Davis7.41%
Northwestern University7.41%
Boston University5.56%
University of California - Los Angeles5.56%

Best majors for media executives

RankMajorPercentages
1Communication19.8%
2Business11.9%
3Marketing11.6%
4English8.2%
5Public Relations7.8%

Best colleges for media executives

The best colleges for media executives are Northwestern University, University of Southern California, and Stanford University.

A media executive with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for media executives. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become media executives.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

3. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

4. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

7. San Diego State University

San Diego, CA • Private

In-state tuition

$7,488

Enrollment

30,018

8. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

9. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

10. University of Washington

Seattle, WA • Private

In-state tuition

$11,207

Enrollment

30,905

20 best online courses for media executives

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20. Product Strategy

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Top 10 most affordable universities for media executives

The most affordable schools for media executives are University of Florida, fashion institute of technology, and florida state university.

If the best universities for media executives are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for media executives.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

4. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

5. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

6. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

7. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

10. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

Top 10 hardest universities to get into for media executives

The hardest universities for media executives to get into are Northwestern University, University of Southern California, and Stanford University.

Some great schools for media executives are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for media executives based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

7. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

8. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

9. George Washington University, The

Washington, DC • Private

Admissions rate

42%

SAT average

1,380

10. Tulane University

New Orleans, LA • Private

Admissions rate

17%

SAT average

1,428

Top 10 easy-to-apply-to universities for media executives

The easiest schools for media executives to get into are Oklahoma Wesleyan University, barry university, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as a media executive without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for media executives.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

6. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

7. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

8. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

9. Saint Joseph's College of Maine

Standish, ME • Private

Admissions rate

84%

SAT average

1,069

10. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

Average media executive salary by education level

Media executives with a Doctorate degree earn more than those without, at $119,930 annually. With a Master's degree, media executives earn a median annual income of $108,993 compared to $83,137 for media executives with an Bachelor's degree.
Media executive education levelMedia executive salary
Master's Degree$108,993
Bachelor's Degree$83,137
Doctorate Degree$119,930

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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