Automatically apply for jobs with Zippia

Upload your resume to get started.

Media executive skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Joe Moore Ph.D.,

Abhijit Roy

Below we've compiled a list of the most critical media executive skills. We ranked the top skills for media executives based on the percentage of resumes they appeared on. For example, 11.1% of media executive resumes contained facebook as a skill. Continue reading to find out what skills a media executive needs to be successful in the workplace.

15 media executive skills for your resume and career

1. Facebook

Here's how media executives use facebook:

Post weekly to Facebook and Twitter accounts.
Create viral videos for clients Creating strategies to promote our clients product through digital media (Facebook, Twitter).

2. Instagram

Here's how media executives use instagram:

Developed and implemented social media strategies, effectively increasing Instagram followers by 3k+ and driving brand awareness.
Designated Social Media Director Maintained up-to-date information on such social media platforms as our Facebook Pages and Instagram accounts.

3. Twitter

Here's how media executives use twitter:

Managed Twitter and Facebook pages while consistently engaging with social media followers and monitoring online presence of competitors.
Allocate and forecast budget to purchase Facebook and Twitter fans/followers with appropriate targeting and strategy.

4. YouTube

Here's how media executives use youtube:

Provided editorial support for YouTube videos and managed company postings on Facebook.
Produce and syndicate promotional videos through user generated content outlets like YouTube.

5. Press Releases

Here's how media executives use press releases:

Researched, created, and edited press releases, press kit materials, and media pitches.
Write and create design for marketing materials, press releases, biographies and web content.

6. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how media executives use media planning:

Developed and budgeted advertising schedules and led sales negotiations involving broadcast/cable/radio/print/outdoor media planning and buying strategies for 16 affiliated shopping malls.
Streamlined communication process between Advertising Agency and Marketing Department, including coordination of media planning and creative approval.

Choose from 10+ customizable media executive resume templates

Build a professional media executive resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your media executive resume.

7. SEO

Here's how media executives use seo:

Perform SEO analysis and consult on digital strategy and recommendations.
Assimilated digital media strategies (SEO, SEM, PPC, and Digital) into various online marketing initiatives.

8. ROI

Here's how media executives use roi:

Prepared and delivered effective monthly reports to prove ROI.
Developed new marketing dashboard with enhanced call-tracking and granular reporting, which improved ROI by facilitating better media decisions.

9. UK

Here's how media executives use uk:

Filmed across the US and the UK, to culminate in 2 major fights in LA and San Jose, CA.

10. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how media executives use sem:

Developed and implemented online SEM efforts optimizing conversion rate for e-commerce.
Handled SEO, SEM, blogger outreach, content calendar, affiliate programs, and much more.

11. Linkedin

Here's how media executives use linkedin:

Write marketing communications material on social media platforms including Facebook, LinkedIn and Twitter for businesses.
Assisted clients interested in finishing their LinkedIn profiles

12. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how media executives use target audience:

Develop content to client's target audience.
Developed and implemented media plans, supervised research, identified target audience and provided recommendations.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how media executives use market research:

Performed market research for various accounts and maintained record of results.
Market research to develop behavioral and demographic targeting campaigns.

14. Pinterest

Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.

Here's how media executives use pinterest:

Generate organic content for the online magazine Accomplishments Created and grew Facebook and Pinterest accounts independently.
Established Pinterest as Movie Pilot's second-largest social referrer behind Facebook.

15. Event Planning

Here's how media executives use event planning:

Reach Multicultural Media Constituencies through strategic outreach and marketing campaigns, including radio, print, event planning, and digital.
Develop event planning and design opportunities for Council members.

5 Media Executive resume examples

Build a professional media executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your media executive resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Media Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on media executive resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all media executives possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for media executives?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What media executive skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young media executives need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of media executive skills to add to your resume

The most important skills for a media executive resume and required skills for a media executive to have include:

Facebook
Instagram
Twitter
YouTube
Press Releases
Media Planning
SEO
ROI
UK
SEM
Linkedin
Target Audience

Market Research
Pinterest
Event Planning
Media Management
Content Creation
Media Buying
Media Research
Crisis Communications
KPI
Social Media Management
Search Engine
Social Media Sites

Press Conferences
Trade Shows
Content Strategy
Account Management
Executive Board
Real Estate
Social Networks
Promotional Campaigns
Sales Presentations
Content Development
Business Development

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse executive management jobs