How to hire a media sales consultant

How to hire a media sales consultant, step by step

Here's a step-by-step media sales consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a media sales consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new media sales consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your media sales consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a media sales consultant for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A media sales consultant's background is also an important factor in determining whether they'll be a good fit for the position. For example, media sales consultants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents media sales consultant salaries for various positions.

   Type of Media Sales Consultant	Description	Hourly rate
   Media Sales Consultant	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$4-32
   Consultant And Sales Representative	A consultant and sales representative's role is to perform research and analysis to devise strategies for reaching sales targets and optimal services. Aside from providing consultations and business plans, they may also represent the company by reaching out to clients through calls and correspondence... Show more	$68-171
   Outside Sales	An outside sales representative is responsible for generating the company's sales and revenues by offering goods and services to existing and potential clients, responding to the customers' inquiries and concerns about the products, and researching on possible leads. Outside sales representatives monitor the current industry trends to identify new business opportunities that would help the business adjust to market changes to achieve profitability goals... Show more	$26-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Media Sales
   • CRM
   • PowerPoint
   • Account Management
   • Digital Marketing
   • Digital Products
   • Newspapers
   • Multi-Media
   • Business Development
   • Website Development
   • Persuasion
   • Facebook
   • Sales Process
   • Business Relationships

   Check all skills

   Responsibilities:

   • Achieve monthly sales goals through new business and upselling current clients.
   • Locate CDs, DVDs, movies and computer games for customers.
   • Handle all general store duties dealing with CDs, DVDs, and games and gaming devices.
   • Advise and install marketing campaigns for clients through SEM, PPC, digital video and print advertising.
   • Launch LivingSocial in Baltimore and organically grow the subscriber base, using networking meeting and social media via Facebook and twitter.
   • Create and execute company's plan for starting up brand Pinterest account.

3. Make a budget

   Including a salary range in your media sales consultant job description is one of the best ways to attract top talent. A media sales consultant can vary based on:

   • Location. For example, media sales consultants' average salary in wyoming is 71% less than in new york.
   • Seniority. Entry-level media sales consultants 85% less than senior-level media sales consultants.
   • Certifications. A media sales consultant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a media sales consultant's salary.

   Average media sales consultant salary

   $13.02hourly

   $27,087 yearly

   ---

   Entry-level media sales consultant salary

   $10,000 yearly salary

   Updated December 17, 2025

4. Writing a media sales consultant job description

   A good media sales consultant job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a media sales consultant job description:

   Media sales consultant job description example

   CUMULUS MEDIA SALES - Indianapolis is seeking a talented and dynamic Media Superstar who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.
   
   Who We Are: Cumulus | Indianapolis currently features 6 stations in the Indianapolis area and surrounding counties. Our stations include: 95.5 WFMS-FM Country Music, 104.5 WJJK-FM Classic Hits, 93.9 X Indy's Rock Station (WNDX-FM), 99.5 WZPL-FM Top 40-All The Hits, 107.9 WNTR-FM Hot AC, 1430 AM WXNT Sports Radio. The cluster of 6 stations reaches over a million listeners on a daily basis.
   
   The Position: The Media Sales person identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
   
   Key Responsibilities:
   

   • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
   • Deliver effective sales presentations; negotiation and closing
   • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
   • Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
   • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
   • Think creatively and generate original ideas

   
   Qualifications:
   

   • Proficient in Microsoft Office suite, social networking platforms and CRM tools
   • Excellent communication & influencing skills
   • Experience developing new business relationships in an outside sales role
   • Strong understanding of lead generation and ability to connect with viable prospects
   • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
   • Positive attitude with the willingness to get beyond comfort zone to grow professionally
   • High energy and passion for the job
   • Flexible and creative
   • Has the ability to handle adversity, is competitive and self-starter
   • Digitally savvy
   • Media Sales background preferred
   • Bachelor's Degree in Business, Marketing or related field is preferred
   • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

   What we offer:
   

   • Commission-based organization with uncapped earning potential
   • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
   • Medical, Dental & Vision Insurance coverage
   • 401K to plan for the long-term
   • Paid Vacation & Holidays

   
   For immediate consideration, please visit www.cumulus.com/work-here/
   
   For more information about CUMULUS MEDIA, visit our website at: [Link available when viewing the job]
   
   CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

   Copy this example

   

5. Post your job

   To find the right media sales consultant for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with media sales consultants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit media sales consultants who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find media sales consultant candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit media sales consultants, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new media sales consultant

   Once you've found the media sales consultant candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new media sales consultant. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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