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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,708 | 0.00% |
| 2020 | 2,729 | 0.00% |
| 2019 | 2,731 | 0.00% |
| 2018 | 2,667 | 0.00% |
| 2017 | 2,608 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $119,362 | $57.39 | +2.7% |
| 2025 | $116,208 | $55.87 | +1.9% |
| 2024 | $114,022 | $54.82 | +1.2% |
| 2023 | $112,692 | $54.18 | +2.2% |
| 2022 | $110,259 | $53.01 | +2.2% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 269 | 39% |
| 2 | Delaware | 961,939 | 295 | 31% |
| 3 | North Dakota | 755,393 | 222 | 29% |
| 4 | Kansas | 2,913,123 | 797 | 27% |
| 5 | South Dakota | 869,666 | 227 | 26% |
| 6 | Idaho | 1,716,943 | 425 | 25% |
| 7 | Arkansas | 3,004,279 | 715 | 24% |
| 8 | New Mexico | 2,088,070 | 492 | 24% |
| 9 | Minnesota | 5,576,606 | 1,246 | 22% |
| 10 | Vermont | 623,657 | 126 | 20% |
| 11 | Massachusetts | 6,859,819 | 1,281 | 19% |
| 12 | Iowa | 3,145,711 | 591 | 19% |
| 13 | Rhode Island | 1,059,639 | 189 | 18% |
| 14 | Oklahoma | 3,930,864 | 686 | 17% |
| 15 | New Hampshire | 1,342,795 | 225 | 17% |
| 16 | Alaska | 739,795 | 129 | 17% |
| 17 | Alabama | 4,874,747 | 757 | 16% |
| 18 | Wyoming | 579,315 | 92 | 16% |
| 19 | Oregon | 4,142,776 | 610 | 15% |
| 20 | Utah | 3,101,833 | 456 | 15% |

Duquesne University

Dominican University of California

California Baptist University
Cedar Crest College

California Lutheran University

Andrews University
West Virginia State University

Iowa State University
Temple University

Montclair State University
Heidelberg University

Claremont Graduate University
WorldatWork
University of Maine at Presque Isle
California State University

Dr. Mike Dillon: Evidence (courses, internships, other experience) that demonstrates competence in communicating with a wide array of audiences across multiple platforms. Our journalism program, for instance, is multiplatform: students learn to write, edit, shoot video, create podcasts, adapt stories to fit the requirements of multiple platforms, etc. Basically, we want to send students out of here like Swiss Army Knives -- able to work in their area of proficiency, be that writing or videography, but also adept with a wide variety of other competencies.
Dr. Mike Dillon: Today, teamwork is paramount. A young professional must work with and communicate effectively with a wide array of internal constituencies. You definitely need interpersonal skills -- whether you are working in person or over Zoom or another video platform. The ability to work independently to problem-solve. Media cycles are now measured in nano-seconds, so a supervisor needs to be able to trust that you can handle what comes your way without constantly checking in. Tone -- the insight to understand how different platforms you use for planning or dealing with sources/constituents/colleagues -- who may be of different ages or from different cultures -- require mindfulness about how and what you communicate.

Dominican University of California
Communication and Media Studies
Bradley Van Alstyne Ph.D.: Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.
Bradley Van Alstyne Ph.D.: Working well with others, time management, and the ability to teach and supervise others.
Bradley Van Alstyne Ph.D.: The hard skills (audio and video) usually get you the job, but the soft skills allow you to keep it and grow!

MaryAnn Pearson: Resumes that include work with student publications (newspapers, magazines, and yearbooks) and links to published articles stand out. Students who have participated in internships also stand out as they show experience.
MaryAnn Pearson: Society is changing overall, and these changes will impact graduates. We may see more online or hybrid work opportunities. The job market for students trained in journalism and communication is very good.
MaryAnn Pearson: Graduates will need to show an incredible work ethic. Dedication, hard work, and the ability to work well in a virtual or in-person team are important skill sets. Journalism students often work for student publications, and they gain expertise and the ability to meet deadlines with excellent work.
Dr. Jill Purdy: "This is partially answered previously. I think students found time to be more self-reliant and independent. Hopefully, not to a fault as they move into their careers.
On resumes, we may see more of the soft skills described. It may sound counterintuitive, but I think a different kind of interpersonal skill was developed. On a Zoom call, what do we have but people and we have to figure out how to get our message across, collaborate, debate, and communicate effectively without extraneous factors. "
Dr. Jill Purdy: Yes, without a doubt. These students have faced difficult times socially and academically. My take is that they will be a bit more resilient on the other side of this pandemic. However, these graduates may have a more difficult time gaining employment with the financial crisis that has accompanied the pandemic.
I believe there will be social impacts as well. Living through isolation and quarantine changed their methods of communication. Their education was like no other time, leaving these students without the support they needed. Yet, somehow most students seemed to accept the challenge for the most part.

Dr. Gerhard Apfelthaler Ph.D.: The pandemic has slowed down hiring for recent graduates in some areas, but not in all. For those recent graduates who have not found employment during the most recent months, it'll be essential to show companies how they have made the best use of that time. For instance, additional courses that they have taken, non-profit volunteering, events they have attended, such as start-up weekends, or having started innovative projects of their own.
Dr. Gerhard Apfelthaler Ph.D.: The pandemic's one good thing is that recent graduates will have learned to be flexible, agile, and resilient. These are skill sets that will remain invaluable for companies in the future. Companies will need graduates who are creative problem-solvers and excellent communicators. But it's undoubtedly also crucial that everyone develops strong skillsets around data, which is the most important currency of the economy these days.

Kimberly Pichot: I see two marketing areas that have grown during the pandemic: First, graduates with a strong background in digital and social marketing will have an advantage over other marketing students' groups. Second, graduates with robust analytics, market research, and KPI measurement skills will also be in demand. As the world shifted to increased online purchases, these marketing areas have continued to grow, while the more traditional marketing areas are experiencing a slowdown with the rest of the economy.
West Virginia State University
Department of Communications & Media Studies
Dr. Ali Ziyati Ph.D: Graduates are also citizens of the world. This is a global pandemic, and we are all in it. Given the political economy of the coronavirus, many organizations are going through tough times. There will be fewer job opportunities for all graduates. The field of communication, on the other hand, maybe an exception. We learned it the hard way. We had to stay home, work, teach, and learn remotely. We filled our long days with entertainment, games, etc. We shared moments with family and loved ones virtually. The opportunities for internet-based media are endless. The essential item I retain from this experience is that media and communication technologies are central and our graduates.
Dr. Ali Ziyati Ph.D: Media and technology literacy is of utmost importance. In communication and media studies at West Virginia State University, we do everything we can to provide our graduates with media literacy skills: video, audio, film, public relations, graphic design, etc. In general, graduates have to be excellent in computer and internet-based communication in terms of production and media content distribution. Specific skills include, but are not limited to, graphic design, editing, writing, research, and data analysis.
Dr. Ali Ziyati Ph.D: The nature of practical experiences and where they took place always stand out in any resume. I would pay close attention to the academic aspect and align with those practical experiences to see the level of the candidate's planning, performance, and dedication to his/her dream job.

Iowa State University
Department of English
Geoffrey Sauer Ph.D.: Today, my students are quite experienced with precarity, a word that's become popular this year (which refers to environments dominated by precarious conditions). This means that many are well-suited to changing circumstances and varying methods of working on teams. Though the high unemployment rate in the US-led to reduced job listings last summer, employers have told me that they've been very impressed with the students they do hire. Many established workers have little experience with different ways to manage distance collaboration. Still, full-time students graduating this December will have had at least 10-12 courses, and those graduating next May will have had at least 15-18 courses taught online (or mostly online). This means new graduates will have had more diverse experiences with collaboration in remote teams under different professors/supervisors, which will allow them to see an extensive range of leadership styles and techniques to manage people working together at a distance. Distance collaboration is here to stay, and today's students will have superior skills and diverse experience working in such environments.
Geoffrey Sauer Ph.D.: In the short term, this will depend enormously upon how the economy recovers from 2020. But if the US can forestall a deep recession, the job market will be quite good for graduates in the longer term. Baby Boomers are retiring, and my students are extremely hard workers-they tend to prove themselves quickly once hired. There will be a strong need for people with the skills being taught this year in technical communication. (See the BLM for data, if that's helpful.)
David T. Z. Mindich Ph.D.: At Temple Journalism, we emphasize skills and practices that stand out on resumes. First, we send students out onto the streets of Philadelphia, the nation's fourth-largest media market, to report on a range of important, urban-related issues, from housing to wealth inequality to systemic racism to the pandemic to gentrification to education and beyond. Second, we teach storytelling across media platforms. Even though we are in a pandemic, students continue to report on pressing issues (while practicing safe distancing). When they graduate, they will have an important body of work to present.
David T. Z. Mindich Ph.D.: There are two kinds of advice for young journalists. Some suggest that graduates go to small markets and make a name for themselves. Others say that larger communities, like cities, offer more high profile work. Both strategies can be successful as long as the journalist works hard and strives for excellence.

Dr. Keith Strudler Ph.D.: As for trends, I think the most obvious is that media companies, in particular, will pay close attention to their distribution and economic models. Indeed, some networks are doing very well through the crisis, while others, including potentially movie studios and companies focused on major live sports, have found more roadblocks. So this may vary by sector and distribution model -- and it all stands to change as companies adapt and find new ways to create content and tell stories. I believe that graduates with experience using the range of new cloud-based, robotic, and remote tools and processes will have an obvious advantage.
Dr. Keith Strudler Ph.D.: Finally, as for place, it's tough to say -- although I'm sure others have a more informed opinion. We're in a remote work culture right now. So the place becomes less relevant, which allows companies to search more globally for talent. But as we move to the end of the pandemic and settle into a new normal, I would expect that companies will still want to create a culture and prioritize processes that come from proximity -- especially for new employees and recent graduates. So I'd expect that media hubs and headquarters will still be critical locations in recruiting new graduates -- which, for us, always centers around the New York City region.
Heidelberg University
Communication & Media Department
Nathan Cutietta: While the exact skills that young graduates will need in the future years are impossible to predict, since they may not have even been invented yet, there are essential skills that they will need no matter where the future takes us. These skills include being a good communicator, a self-starter with grit, and of course, the ability to empathize with others and treat people as part of the team. Most of the skills that I think are important would fall under "leadership," no matter what their discipline is.
If someone wants to work an entry-level job in any field, they will most likely go a trade school route whereas, if they go for a traditional education path, they most likely want to be leaders in their field. Leadership is a skill that can be applied across disciplines, making that student with a degree in darkroom film photography much more marketable. Heidelberg University believes in this so much that we offer an MBA to any undergrad student for free.

Claremont Graduate University
Cultural Studies Department
Eve Oishi Ph.D.: Students who receive a degree in ethnic or gender studies are sure to have received substantial training in how to identify and analyze structural inequality, cultural and political power dynamics, and historical trends. These are all tools that are highly useful and transferrable to innumerable fields. Many students face pressure from their families to avoid areas like these because they won't give them "practical" career training.
At the start of their careers, my advice to graduates would be to remember that the skills they have in critical thinking, writing, and understanding the most pressing issues of the current time, are skills that will make them attractive to employers in many fields. Be creative and bold in highlighting all of your diverse talents. Even if your skillset is not legible to your family or community, you can showcase it in your job search.
Eve Oishi Ph.D.: The pace of technological change is so rapid that the mastery of a specific technology is less important than the ability to be flexible, think critically, and solve problems. Thinking in terms of solving problems, instead of being an expert in a particular technology, will widen your options and your capacity to move forward with changing times.
Steve Boddy: Graduates should expect fewer full-time employment opportunities. In some cases these opportunities will be accompanied by enhanced well-being benefits but lower salaries. There may be more contract and seasonal opportunities in the short term, which typically will not offer highly valued benefits like health insurance, retirement, and paid time off.
Full-time employment opportunities and competitive hiring wages are expected in high growth industries like technology, health care, logistics and distribution, and other essential jobs. These are most often accompanied with full benefits, which most recently has included increased offerings in well-being, remote work opportunities, and flexible schedules. However, most other organizations will offer fewer full time employment opportunities and potentially lower wages in job offers (due to supply of jobs and abundance of grads). Other reasons for downward pressure on salaries may include the graduates willingness to accept lower rates in favor of the option to work from home or desired geography. Lastly, more college grads are taking seasonal/contract roles, and may miss out on critical benefit offerings that are reserved for employees only (which often account for ~25 - 35% of their total rewards package).
So why does it matter? In all likelihood, new graduates may not start on the career path they envisioned for themselves, and will likely see slower wage growth over time. According to the WorldatWork 2020-2021 Salary Budget Survey released in August of this year, "The national total salary budget increase average fell this year - dropping to 2.9% - notably sudden, and somewhat expected, due to economic uncertainty. This decline represents a pronounced departure from the anticipated increase to 3.3% projected for 2020 a year ago." This is a tough time to be entering the workforce. The key is to be flexible in their job search. Graduates may have to sacrifice some benefits like healthcare and retirement in order to get "their foot in the door." The current reality is new college graduates are facing the worst job market in over a decade with more competition and lower salaries.
University of Maine at Presque Isle
College of Arts and Sciences, English, Professional Communication
Jacqui Lowman Ph.D.: If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.
Sakilé Camara Ph.D.: Technology is not new to the field of Communication Studies. We study technology from critical, social, and rhetorical perspectives. Technology has impacted the world and every field. However, I don't think we actually expected how much of the human connection we would miss when social distancing limited our contact. Texting wasn't enough. Emails, skype, and zoom have all become modes of information overload. We needed human contact.
Humans are stimulotropic, which means we need stimulation to grow in much the same way that plants need light to grow (heliotropic). Apparently, technology is not the panacea of all things, and it isn't our enemy either. How we communicate effectively and efficiently through technology will be key. How we access resources will be important. How we value relationships from this point forward will make a difference in our social world. Technology will have its place, and so will human interaction.