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Merchandise marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Stacia Wert-Gray Ph.D.,

Mary Norman

Below we've compiled a list of the most critical merchandise marketing manager skills. We ranked the top skills for merchandise marketing managers based on the percentage of resumes they appeared on. For example, 8.3% of merchandise marketing manager resumes contained integrated marketing as a skill. Continue reading to find out what skills a merchandise marketing manager needs to be successful in the workplace.

15 merchandise marketing manager skills for your resume and career

1. Integrated Marketing

Here's how merchandise marketing managers use integrated marketing:

Partnered with suppliers and merchandising leaders to develop and execute integrated marketing communications programs supporting over $5 billion merchandise department.
Developed integrated marketing plans and strategies supporting merchandising objectives of $10 billion department.

2. Brand Marketing

Here's how merchandise marketing managers use brand marketing:

Conducted market research, developed consumer/training literature, and devised brand differentiation strategies for Kenmore brand marketing initiatives.
Utilized the findings to develop strategic implications necessary for shaping the short and long term brand marketing goals and plans.

3. Store Operations

Here's how merchandise marketing managers use store operations:

Ensured the day to day store operations and scheduling.
Managed all customer/employee situations in a timely and professional manner to ensure smooth store operations.

4. SEO

Here's how merchandise marketing managers use seo:

Enhanced SEO and hierarchical tagging and optimization of digital assets to increase products visibility in natural search.
Planned and executed marketing communications such as SEO content, press releases, blogs and social media dialog.

5. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how merchandise marketing managers use competitive analysis:

Defined target markets, performed competitive analysis, set pricing and implemented marketing strategy.
Utilized competitive analysis and consumer insights to develop promotions and communications.

6. Sales Growth

Here's how merchandise marketing managers use sales growth:

Initiated tailored branding and point of purchase plans for sales growth with customers, sales representatives, and marketing managers.
Ensured strategic objectives, generating sales growth and maintaining competitive position in the direct sales industry.

7. Strategic Direction

Here's how merchandise marketing managers use strategic direction:

Communicated progress on strategic direction and related initiatives to Senior Leadership, Operations, Sales and external partners.
Provided strategic direction on product acquisition, segmentation, promotional offers and site publishing plans for category.

8. Trade Shows

Here's how merchandise marketing managers use trade shows:

Coordinated all company trade shows to create exhibit space according to corporate image, and acted as a company spokesperson.
Attend Trade Shows, Market Weeks to keep abreast of trends and purchasing of product.

9. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how merchandise marketing managers use pos:

Directed and managed all areas of marketing production for collateral, POS materials, merchandisers, packaging and website.
Direct stores in the placement of products in endcaps and aisles as well as signs and POS materials.

10. Product Categories

Here's how merchandise marketing managers use product categories:

Develop merchandising and product presentation strategies to establish and enhance the brand within the channel of 25 product categories.
Developed product sourcing strategies balancing cost with quality and service levels and continuous production for all product categories.

11. Facebook

Here's how merchandise marketing managers use facebook:

Managed all paid search activity, social media (Facebook, Email Marketing) and Marketing programs.
Managed 50,000+ Facebook Ads Campaign including writing copy, preparing creative and analyzing results.

12. Instagram

Here's how merchandise marketing managers use instagram:

Generated guerilla marketing campaigns and contests via Pinterest and Instagram to promote the website brand.
Provided a unique, SEO-focused service to organically increase brand awareness through Instagram through acquisition of targeted followers in local markets.

13. Twitter

Here's how merchandise marketing managers use twitter:

Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.
Cultivated active blogging, Facebook and Twitter networks, augmenting local-market based events and promotions with viral communications tools.

14. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how merchandise marketing managers use product line:

Forecast product lines utilizing historical trends, responsible for forecast accuracy rates.
Worked with Store Managers and P/R team to execute special events for product line Introduced new products and encouraged sales.

15. Increase Sales

Here's how merchandise marketing managers use increase sales:

Display merchandise according to venue and consumer population to increase sales, product branding, visibility and market recognition.
Negotiated with visual and merchant teams for appropriate space and shop enhancements to improve flow and increase sales.

What skills help Merchandise Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all merchandise marketing managers possess?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.

What hard/technical skills are most important for merchandise marketing managers?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of merchandise marketing manager skills to add to your resume

The most important skills for a merchandise marketing manager resume and required skills for a merchandise marketing manager to have include:

Integrated Marketing
Brand Marketing
Store Operations
SEO
Competitive Analysis
Sales Growth
Strategic Direction
Trade Shows
POS
Product Categories
Facebook
Instagram
Twitter
Product Line
Increase Sales
Vendor Relationships

ROI
Inventory Control
Product Knowledge
Retail Store
SEM
Market Research
Photo Shoots
Promotional Campaigns
Market Trends
Sales Associates
Drive Sales
PowerPoint
Promotional Materials
Email Campaigns
Sales Data
Inventory Management

Sales Floor
Promotional Events
Product Selection
Channel Marketing
Store Locations
Depot
Customer Feedback
Product Sales
Retail Locations
Product Development
Consumer Insights
Store Displays
Product Placement
Brand Development
Rebranding
Customer Relations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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