How to hire an online marketing coordinator

How to hire an online marketing coordinator, step by step

Here's a step-by-step online marketing coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an online marketing coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new online marketing coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The online marketing coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an online marketing coordinator to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an online marketing coordinator that fits the bill.

   This list shows salaries for various types of online marketing coordinators.

   Type of Online Marketing Coordinator	Description	Hourly rate
   Online Marketing Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-23
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Google Adwords
   • Marketing Campaigns
   • Google Analytics
   • E-Mail Campaigns
   • Facebook
   • Email Marketing
   • Search Engine Optimization
   • Twitter
   • HTML
   • Search Campaigns
   • SEM
   • Keyword Research
   • PPC
   • Channel Marketing

   Check all skills

   Responsibilities:

   • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
   • Enhance the website through cooperative efforts to upgrade static HTML pages to dynamic ColdFusion.
   • Work with the web development team to fix HTML coding errors for the website and online banner ads.
   • Used ad server Doubleclick to traffic ppc and banner ads and report on their post-click and post-impression performance.
   • Develop online marketing strategies and oversee there execution to ensure that traffic and ROI goals are meet and exceed.
   • Prepare monthly program reviews to conduct annual analysis to demonstrate results, calculate ROI and justify strategic and tactical recommendations.

3. Make a budget

   Including a salary range in your online marketing coordinator job description is one of the best ways to attract top talent. An online marketing coordinator can vary based on:

   • Location. For example, online marketing coordinators' average salary in mississippi is 45% less than in delaware.
   • Seniority. Entry-level online marketing coordinators 35% less than senior-level online marketing coordinators.
   • Certifications. An online marketing coordinator with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an online marketing coordinator's salary.

   Average online marketing coordinator salary

   $39,102yearly

   $18.80 hourly rate

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   Entry-level online marketing coordinator salary

   $31,000 yearly salary

   Updated January 7, 2026

4. Writing an online marketing coordinator job description

   A job description for an online marketing coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an online marketing coordinator job description:

   Online marketing coordinator job description example

   If you have always been considered super smart by people you respect and know, then we want to talk with you. We are an extremely successful technology company looking for a Project Manager to work with and communicate to our diverse clientele. The opportunity for growth and advancement in our organization is immense, and provides a meritocracy that delivers compensation in line with performance.
   About Us
   
   Based in Orange Country, CA. We are a professional, entrepreneurial, creative atmosphere with energetic, honest, hard-working individuals that collaborate and blaze new trails to deliver world-class services.
   
   Ranked highly in the Inc. 500/5000, as well as ranked in the top 3 digital agencies worldwide, we feature best-in-class technology with a highly creative brain trust.
   
   Principals Only Please
   This job posting is for the purpose of identifying prospective candidates directly and should not be considered an invitation for any third party agencies to market contingency or retained recruiting services to the company. Do not contact job poster about other services, products or commercial interests.
   
   Entry Level Role
   
   This is an exceptional opportunity for a professional to start a career in the online marketing field with a leader in digital marketing. This career primarily involves providing support to our clients (or, as we call them, our guests) and internal teams.
   
   Additional responsibilities include: generating client reports; promptly and efficiently handling client issues; managing client expectations and communication; researching and applying online trends.
   
   Qualifications for the ideal candidate:
   
   . Experience with Google search engine, SEO, and Social media.
   . Strong organizational skills and meticulous attention to detail
   . Excellent relationship building and customer service skills
   . Must be able to communicate effectively - written/verbal
   . Have a strong work ethic, the ability to work unsupervised and independently
   
   We are an Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state, or applicable law.
   
   What we offer:
   
   • Competitive pay
   • Generous Paid Time Off
   • 10 vacation days and 10 paid sick leave per year.
   • Fully stocked kitchen
   • Double monitors for sweet panoramic backgrounds
   • A casual, fun, relaxed, and entertaining open office
   • Professional development opportunities
   • Health, Dental, Vision, 401K and Life insurance
   • Spike Ball mentorships!

   Copy this example

   

5. Post your job

   To find online marketing coordinators for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any online marketing coordinators they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level online marketing coordinators with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find online marketing coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with online marketing coordinator candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new online marketing coordinator

   Once you've decided on a perfect online marketing coordinator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new online marketing coordinator. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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