How To Become An Online Marketing Internship: What It Is and Career Path

What is an online marketing internship and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

There is more than meets the eye when it comes to being an online marketing internship. For example, did you know that they make an average of $24.35 an hour? That's $50,642 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to an online marketing internship?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreOnline Marketing InternshipUS Average

Salary

4.0

Avg. Salary $50,642

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.32%

Black or African American 4.75%

Hispanic or Latino 11.30%

Unknown 4.89%

White 64.60%

Gender

female 61.53%

male 38.47%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an online marketing internship

Explore online marketing internship education requirements

Most common online marketing internship degrees

Bachelor's

83.0 %

Master's

7.3 %

Associate

6.1 %

Start to develop specific online marketing internship skills

Skills	Percentages
Digital Marketing	26.90%
Facebook	8.32%
Google Analytics	7.25%
Search Engine Optimization	5.98%
Twitter	4.54%

Complete relevant online marketing internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing internship based on U.S. Bureau of Labor Statistics data and data from real online marketing internship resumes.

Research online marketing internship duties and responsibilities

Manage website updates and support social media initiatives on Facebook and LinkedIn.
Create content (banner ads, Instagram posts, taglines, etc . )
Create audio-only video's on YouTube.
Edit images in Photoshop and HTML email content in Dreamweaver.

Prepare your online marketing internship resume

When your background is strong enough, you can start writing your online marketing internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an online marketing internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable online marketing internship resume templates

Build a professional online marketing internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your online marketing internship resume.