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Online marketing strategist education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become an online marketing strategist. Online marketing strategists usually study marketing, business, or communication. 76% of online marketing strategists hold a bachelor's degree, and 13% hold an master's degree. We analyzed 175 real online marketing strategist resumes to see exactly what online marketing strategist education sections show.

The most common colleges for online marketing strategists are the University of Maryland - College Park and the University of Maryland - College Park.

There are also many online online marketing strategist courses to help get the education required to be an online marketing strategist.

What education do you need to become an online marketing strategist?

What degree do you need to be an online marketing strategist?

The most common degree for online marketing strategists is bachelor's degree, with 76% of online marketing strategists earning that degree. The second and third most common degree levels are master's degree degree at 13% and master's degree degree at 7%.
  • Bachelor's, 76%
  • Master's, 13%
  • Associate, 7%
  • High School Diploma, 3%
  • Other Degrees, 1%

What should I major in to become an online marketing strategist?

You should major in marketing to become an online marketing strategist. 21% of online marketing strategists major in marketing. Other common majors for an online marketing strategist include business and communication.

Most common colleges for online marketing strategists

Online marketing strategists often get their degrees at University of Maryland - College Park, Missouri State University, and University of Central Florida. Here are the most common colleges for online marketing strategists in the US based on their resumes.
Online marketing strategist common collegePercentages
University of Maryland - College Park11.76%
Missouri State University8.82%
University of Central Florida5.88%
University of Colorado at Boulder5.88%
University of New Hampshire5.88%

Best majors for online marketing strategists

RankMajorPercentages
1Marketing20.7%
2Business18.0%
3Communication10.8%
4Psychology7.2%
5Political Science6.3%

Best colleges for online marketing strategists

The best colleges for online marketing strategists are Northwestern University, University of Southern California, and University of Pennsylvania.

An online marketing strategist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for online marketing strategists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become online marketing strategists.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for online marketing strategists

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7. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

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20. Product Strategy

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Top 10 most affordable universities for online marketing strategists

The most affordable schools for online marketing strategists are University of Florida, fashion institute of technology, and florida state university.

If the best universities for online marketing strategists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for online marketing strategists.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

4. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

5. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for online marketing strategists

The hardest universities for online marketing strategists to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for online marketing strategists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for online marketing strategists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

6. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

7. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

10. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

Top 10 easy-to-apply-to universities for online marketing strategists

The easiest schools for online marketing strategists to get into are University of the Incarnate Word, oklahoma wesleyan university, and mount saint mary's university.

Some schools are much easier to get into. If you want to start your career as an online marketing strategist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for online marketing strategists.

1. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

3. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

4. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

5. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

8. University of Baltimore

Baltimore, MD • Private

Admissions rate

78%

SAT average

1,020

9. Texas Woman's University

Denton, TX • Private

Admissions rate

87%

SAT average

1,059

10. Ursuline College

Pepper Pike, OH • Private

Admissions rate

90%

SAT average

1,102

Average online marketing strategist salary by education level

According to our data, online marketing strategists with a Doctorate degree earn the highest average salary, at $140,024 annually. Online marketing strategists with a Master's degree earn an average annual salary of $134,146.
Online marketing strategist education levelOnline marketing strategist salary
Master's Degree$134,146
Bachelor's Degree$118,807
Doctorate Degree$140,024

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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