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Online marketing strategist skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Joe Moore Ph.D.,

John Ney

Below we've compiled a list of the most critical online marketing strategist skills. We ranked the top skills for online marketing strategists based on the percentage of resumes they appeared on. For example, 12.6% of online marketing strategist resumes contained website development as a skill. Continue reading to find out what skills an online marketing strategist needs to be successful in the workplace.

15 online marketing strategist skills for your resume and career

1. Website Development

Here's how online marketing strategists use website development:

Collaborated with clients to create integrated online and offline marketing plans incorporated into website development projects.
Led website development, oversaw testing, launches, and changes; assessed impact and troubleshot issue resolutions.

2. Facebook ADS

Here's how online marketing strategists use facebook ads:

Identify online marketing opportunities and launch new online acquisition campaigns on both Google AdWords and Facebook Ads.
Launched first Facebook Ads strategy that delivered 15,000% growth in leads from social.

3. Marketing Campaigns

Here's how online marketing strategists use marketing campaigns:

Develop and execute strategic digital marketing campaigns and optimization plans involving paid, earned and owned marketing channels.
Created and managed social media marketing campaigns (Facebook, Twitter, YouTube, MySpace, etc.)

4. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how online marketing strategists use email campaigns:

Teamed with marketing managers on brand-focused messaging for email campaigns, newsletters, landing pages and banners.
Create viral videos, visual tours, e-postcards and mass email campaigns.

5. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how online marketing strategists use keyword research:

Provided SEO analysis, keyword research and recommendations in coordination with elements and structure of client websites.
Conduct extensive keyword research and research new opportunities for clients Manage & optimize campaigns on a day-to-day basis.

6. Google Adwords

Here's how online marketing strategists use google adwords:

Created and managed Google AdWords (PPC) campaigns.
Create, organize and over see all Google Adwords activity to expand SEO and overall exposure.

7. Digital Marketing

Here's how online marketing strategists use digital marketing:

Experience in client account management at a digital marketing agency with a startup feel.
Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.

8. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how online marketing strategists use a/b:

Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
Implemented A/B testing strategy to provide insight on landing page improvements and optimization recommendations.

9. Email Marketing

Here's how online marketing strategists use email marketing:

Educated co-workers and clients on benefits and how-to's of SEO, SEM, Display and Email marketing.
Assisted with email marketing and the regular reporting on opens, bounce rates etc.

10. Pay Per Click

Here's how online marketing strategists use pay per click:

Guided clients on market research and keyword analysis for search engine optimization and Pay Per Click advertising (ie.
Developed and managed enterprise-wide online marketing programs for search engine marketing, Pay Per Click (PPC) and blogging.

11. Search Engine Optimization

Here's how online marketing strategists use search engine optimization:

Managed agencies comprised of inbound marketing acquisition, public relations, search engine optimization, online reputation management among others.
Increased customer base exponentially by executing ad campaigns, organic search engine optimization & managing social media outlets.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how online marketing strategists use market research:

Conducted market researches such as interviews and data analytic, collaborating with product management teams to better understand desirable product features.
Maintained up-to-date knowledge of competitive activity and conducted market research, producing monthly newsletters to motivate product and business development.

13. Twitter

Here's how online marketing strategists use twitter:

Utilize social media to engage fans via moderation of private online community, Facebook, Twitter, Flickr and YouTube.
Increased social media visibility with fresh content on Facebook, Twitter, YouTube and Pinterest.

14. Link Building

Link building is the process of having other websites link back to your website. It helps in marketing by building referral traffic and site authority. Link building is often done by providing hyperlinks to specific anchor texts.

Here's how online marketing strategists use link building:

Provided SEO advice to developers, optimized websites / content for search engines, and led blog and link building initiatives.
Promoted the sales of vehicles, parts, and services through link building and article writing.

15. ROI

Here's how online marketing strategists use roi:

Bring highly targeted traffic to company's online stores to ensure at least 100% ROI on advertising budget.
Enhanced customers experience by providing expert advice and recommendations in order to achieve a positive ROI.

What skills help Online Marketing Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on online marketing strategist resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all online marketing strategists possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.

What hard/technical skills are most important for online marketing strategists?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-With so many businesses advertising online, students that have experience with one or more of the following (video, blogging, graphic design, photography & websites) easily find jobs! This is the most requested skill set when employers are looking to hire interns.
-Writing skills - businesses need help writing everything from email responses to customers to a short job advertisement & or a marketing strategy.

What online marketing strategist skills would you recommend for someone trying to advance their career?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

I would recommend students to develop their creativity, problem-solving, self-awareness, need assessment, and opportunity awareness skills. I would recommend that students should travel to both developing countries and underdeveloped countries in this gap year. Traveling to these countries will allow students an opportunity to see how needs and opportunities are being addressed in areas with resources and without resources.

What type of skills will young online marketing strategists need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an online marketing strategist stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of online marketing strategist skills to add to your resume

The most important skills for an online marketing strategist resume and required skills for an online marketing strategist to have include:

Website Development
Facebook ADS
Marketing Campaigns
Email Campaigns
Keyword Research
Google Adwords
Digital Marketing
A/B
Email Marketing
Pay Per Click
Search Engine Optimization

Market Research
Twitter
Link Building
ROI
YouTube
Content Marketing
Content Management
User Experience
Competitive Analysis
Data Analysis
Press Releases

B Testing
Content Creation
Salesforce
Blogging
HTML
CSS
Reputation Management
Affiliate Marketing
E-Commerce
Campaign Management

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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