Parachute Home CEO and leadership

Ariel Kaye is the Founder and CEO of Parachute, the fast-growing home essentials brand based in Venice Beach. Long intrigued by the interplay of design and wellness, Ariel established Parachute to fulfill consumers’ needs for high quality bedding and a good night’s sleep. Forbes declared that “Parachute Wins Over Millennials Tired Of Chain Store Bedding.” The brand has been called one of the “25 Hot Los Angeles Startups to Watch” by Business Insider, and has been featured in notable publications including The New York Times, The Wall Street Journal, Architectural Digest and ELLE DECOR. Since it’s launch, Parachute has expanded into bath, Tabletop Linens, two storefronts (Venice Beach and Portland), The Parachute Hotel, as well as Baby. The brand’s has a projection of $30M for 2017. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York. Her experience yielded invaluable insight to consumer purchase behavior and the public’s growing interest in quality, craftsmanship and social responsibility – now tenets of the Parachute brand. Ariel earned a Master's Degree in Media Studies from the New School, a Bachelor of Arts Degree from the Gallatin School at NYU. She is also a certified yoga instructor and aspiring surfer.

Ariel Kaye is the Founder and CEO of Parachute, the fast-growing home essentials brand based in Venice Beach. Long intrigued by the interplay of design and wellness, Ariel established Parachute to fulfill consumers’ needs for high quality bedding and a good night’s sleep. Forbes declared that “Parachute Wins Over Millennials Tired Of Chain Store Bedding.” The brand has been called one of the “25 Hot Los Angeles Startups to Watch” by Business Insider, and has been featured in notable publications including The New York Times, The Wall Street Journal, Architectural Digest and ELLE DECOR. Since it’s launch, Parachute has expanded into bath, Tabletop Linens, two storefronts (Venice Beach and Portland), The Parachute Hotel, as well as Baby. The brand’s has a projection of $30M for 2017. Prior to launching Parachute, Ariel spent ten years working in brand development and advertising in New York. Her experience yielded invaluable insight to consumer purchase behavior and the public’s growing interest in quality, craftsmanship and social responsibility – now tenets of the Parachute brand. Ariel earned a Master's Degree in Media Studies from the New School, a Bachelor of Arts Degree from the Gallatin School at NYU. She is also a certified yoga instructor and aspiring surfer.