How To Become A Pay-Per-Click Strategist: What It Is and Career Path

What is a pay-per-click strategist and how to become one

Updated January 8, 2025

3 min read

There is more than meets the eye when it comes to being a pay-per-click strategist. For example, did you know that they make an average of $26.96 an hour? That's $56,086 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

ScorePay-Per-Click StrategistUS Average

Salary

4.4

Avg. Salary $56,086

Avg. Salary $59,228

Stability level

5.7

Growth rate 10%

Growth rate 0.3%

Diversity

4.1

Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 25.00%

male 75.00%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

5.7

Stress level is manageable

7.1 - high

Complexity level

8.4

Complexity level is challenging

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Key steps to become a pay-per-click strategist

Explore pay-per-click strategist education requirements

Most common pay-per-click strategist degrees

Bachelor's

100.0 %

Start to develop specific pay-per-click strategist skills

Skills	Percentages
Google Adwords	100.00%

Complete relevant pay-per-click strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New pay-per click strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a pay-per-click strategist based on U.S. Bureau of Labor Statistics data and data from real pay-per-click strategist resumes.

Research pay-per-click strategist duties and responsibilities

Manage and place Facebook advertising for social media promotions.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Manage and place Facebook advertising for social media promotions.

Prepare your pay-per-click strategist resume

When your background is strong enough, you can start writing your pay-per-click strategist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a pay-per-click strategist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable pay-per-click strategist resume templates

Build a professional pay-per-click strategist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your pay-per-click strategist resume.