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Job outlook for product marketing analysts in the United States
Product marketing analyst job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected product marketing analyst job growth rate is 19% from 2018-2028.
About 150,300 new jobs for product marketing analysts are projected over the next decade.
Product marketing analyst salaries have increased 5% for product marketing analysts in the last 5 years.
There are over 15,258 product marketing analysts currently employed in the United States.
There are 150,314 active product marketing analyst job openings in the US.
The average product marketing analyst salary is $77,349.
Are product marketing analyst jobs in demand?
Product marketing analyst job and salary trends over time
Product marketing analyst jobs over time
Product marketing analyst job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 15,258 | 0.00% |
| 2020 | 14,474 | 0.00% |
| 2019 | 14,229 | 0.00% |
| 2018 | 13,384 | 0.00% |
| 2017 | 12,508 | 0.00% |
Average product marketing analyst salary over time
Product marketing analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $77,349 | $37.19 | +3.2% |
| 2024 | $74,975 | $36.05 | +1.1% |
| 2023 | $74,188 | $35.67 | --0.2% |
| 2022 | $74,317 | $35.73 | +1.1% |
| 2021 | $73,529 | $35.35 | +0.7% |
Product marketing analyst jobs by state
Most common states for product marketing analysts
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 343 | 49% |
| 2 | Vermont | 623,657 | 191 | 31% |
| 3 | North Dakota | 755,393 | 223 | 30% |
| 4 | Colorado | 5,607,154 | 1,642 | 29% |
| 5 | Wyoming | 579,315 | 168 | 29% |
| 6 | Delaware | 961,939 | 257 | 27% |
| 7 | South Dakota | 869,666 | 238 | 27% |
| 8 | Maryland | 6,052,177 | 1,546 | 26% |
| 9 | Alaska | 739,795 | 194 | 26% |
| 10 | Nebraska | 1,920,076 | 489 | 25% |
| 11 | New Hampshire | 1,342,795 | 336 | 25% |
| 12 | Maine | 1,335,907 | 330 | 25% |
| 13 | Rhode Island | 1,059,639 | 268 | 25% |
| 14 | Pennsylvania | 12,805,537 | 2,903 | 23% |
| 15 | Georgia | 10,429,379 | 2,406 | 23% |
| 16 | Massachusetts | 6,859,819 | 1,548 | 23% |
| 17 | Wisconsin | 5,795,483 | 1,282 | 22% |
| 18 | Utah | 3,101,833 | 686 | 22% |
| 19 | Virginia | 8,470,020 | 1,753 | 21% |
| 20 | Minnesota | 5,576,606 | 1,158 | 21% |
Most common cities for product marketing analysts
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Santa Clara | 3 | 2% | $110,332 |
| 2 | Carson | 2 | 2% | $99,859 |
| 3 | Littleton | 1 | 2% | $81,535 |
| 4 | Chicago | 1 | 0% | $69,063 |
| 5 | Indianapolis | 1 | 0% | $57,743 |
| 6 | Seattle | 1 | 0% | $111,460 |
Product Marketing Analyst job outlook: Expert opinions
Our panel of product marketing analyst experts
Susquehanna University
Montana State University - Billings
North Carolina State University
Oklahoma State University
Salem State University
University of San Francisco
Donnelly College
California State University - Chico
University of Nebraska - Omaha
Xavier University
Wichita State University
Slippery Rock University of Pennsylvania
North Dakota State University
Lynn University
Siena College
Siena College
What general advice would you give to a Product Marketing Analyst?
Dr. Hualu Zheng PhD: Be data-driven – be able to draw conclusions based on meaningful data analysis is key to the success of a marketing leader. Continuously honing your skills in collecting, visualizing, and analyzing marketing data will pave the way for better knowledge of your company, the competition, and the industry. Be curious and stay updated – marketing is dynamic; it demands the professionals to continue to learn the new trends, news, policy changes, and technology innovations, to keep up with the evolvements and remain competitive. Network – build and expand your connections with other professionals in the field – Stay open-minded; people from other categories can offer invaluable insights that can be inspiring. These connections not only provide fresh perspectives but also open doors to potential future opportunities.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Hualu Zheng PhD: Given the importance of data-driven decision making in the field of marketing, mastering data analysis is critical for the success of young marketing professionals. Additionally, the ability to utilize AI tools for analyzing market trends and data is equally essential.
What will help Product Marketing Analysts increase their earning potential?
Dr. Hualu Zheng PhD: Invest in Your Skills: Continuously investing in acquiring new skills and qualifications is critical. It can be especially beneficial to pursue sequential qualifications in one specialty, such as digital marketing or marketing analytics. For example, if a young professional is interested in the field of digital marketing, diving into the details of this sub-field and enhancing as many relevant skills as possible will significantly enhance the professional's competitiveness, their value to the organization, and therefore their salary potential. This might involve learning various facets like content creation, PR, digital posting, social media scheduling, graphic design, and digital analytics, etc.
What will help Product Marketing Analysts increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What general advice would you give to a Product Marketing Analyst?
Dr. Sarah Keller: Visualize your dream job, search online to find examples of organizations and positions doing what you want to do, find the individuals doing those jobs and schedule an informational interview with them. Find out how they got there, what steps they followed.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Sarah Keller: Be curious, be eager, hard working, and be kind. Build relationships with everyone in your network, not just those who you think will be useful to you. You never know how a relationship will benefit you down the line.
What will help Product Marketing Analysts increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What general advice would you give to a Product Marketing Analyst?
Dr. Pieter Verhallen Ph.D.: Generally speaking, always negotiate salary and signing bonus -- there is only an upside to this. Switching jobs in times of high(er) inflation is also beneficial for salary increases. Seek certifications demonstrating proficiency in marketing analytic tools (such as Google Analytics).
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Pieter Verhallen Ph.D.: As the field is evolving rapidly, pursue internal (and external) training opportunities to stay current with the evolving technologies and tools in the (digital) marketing field (particularly, the use of AI tools and functionality).
What will help Product Marketing Analysts increase their earning potential?
Dr. Pieter Verhallen Ph.D.: Less marketing design skills, more marketing strategy skills (trend analysis, evaluation of alternatives).
What general advice would you give to a Product Marketing Analyst?
Dr. Héctor Lozada Ph.D.: First, define and build your personal brand. Know your strengths and weaknesses and identify opportunities to develop your strengths further and overcome or at least minimize your weaknesses. Answer the question, “What is your unique value proposition?” This means identifying what sets you apart and is based on your analysis of your strengths and weaknesses. Do your analytical skills set you apart? Is it your domain knowledge or your creativity? Make sure that your strengths are stated effectively in your resume and that you can have a conversation that supports them. Establishing a robust online presence is also helpful in solidifying your unique value proposition. Showcase your expertise, projects, and insights on platforms like LinkedIn. Did you work on class projects that demonstrate your expertise? Network with market research professionals and share your passion for market research (or your career of choice). Embrace change and stay curious about emerging trends, technologies, and methodologies. In my experience, adaptability is key.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Héctor Lozada Ph.D.: Network. Do not be content with your current network, aim at growing it periodically with more substantive connections. Make yourself visible as an expert and constantly update your skills. Learn new skills (Upskill), and be open to what is new and how it can help you grow as a professional. And know your value!
What will help Product Marketing Analysts increase their earning potential?
Dr. Héctor Lozada Ph.D.: In my opinion, advancements in technology, particularly artificial intelligence (AI), machine learning, and big data analytics, are shaping the future of market research. These technologies will allow market researchers to analyze and gather large amounts of data more efficiently, leading to more accurate and actionable insights. Also, learn another language if you have not done so already.
What general advice would you give to a Product Marketing Analyst?
Jerry Rackley: Your degree is the ticket that got you in the door. The real learning begins when you start your first job. Be humble, have a willingness to learn, find a mentor within the company, be an excellent team member, be responsive, go the extra mile in performing tasks, and take solutions to your manager, not just problems.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Jerry Rackley: Maximizing earnings potential is really about performance. What employers value are results, not activities. It's easy to stay busy and look busy, but what employees are evaluated on are the results they produce. Understand what results matter to the organization and focus on achieving them. Make sure you know what is in your performance plan because that's how you'll be evaluated. Don't hesitate to periodically seek feedback from your manager by asking 'how am I doing?' 'What can I do better?' 'If my performance review was today, what would it be?'
What will help Product Marketing Analysts increase their earning potential?
Jerry Rackley: For marketing, understanding how to leverage data, using an analytics process and tools to turn that data into actionable information, is a critical, in-demand set of skills. It's highly likely that marketers will need to learn SQL so they can retrieve data from various sources and join it together for analysis. Then, marketers need communications skills to convey the insights that come out of the analysis to various stakeholders. It's a blend of hard, quantitative skills and soft skills.
What general advice would you give to a Product Marketing Analyst?
Jean-Paul James Ph.D.: Starting a career in marketing requires a draw from many different disciplines. Profit and Loss (P&L;) management from accounting is important. Being able to manage marketing efforts is key. I always tell my students that Marketing is part art and part science. In our modern world and moving forward, marketers will have to become more data-driven in their decisions. This requires a skill set in being able to interpret market research data but also extract insights from that data. Marketing is creative in the sense that you must eventually make fact-based informed decisions that sometimes lie in intuition. A skill set that will become more prevalent will be in the coming years will be someone who is “Artificial Intelligence (AI)-literate”. Just as people have to be computer literate to do the jobs of today, marketers will have to understand how to use AI to be more effective in their jobs and decision-making. You will forever need human intuition to optimize marketing decisions.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Jean-Paul James Ph.D.: Experience. Having experience and your network will maximize your salary potential. Once in a position, marketing practitioners need to continue to network—not only within their company but in the industry. The hidden job market refers to jobs that employers do not advertise or publish publicly. Not publicizing these openings can help these employers save on the costs and time associated with posting and evaluating job applications or interviewing. Only through networking can entry-level marketers maximize their opportunities and, thus, their salaries.
What will help Product Marketing Analysts increase their earning potential?
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What will help Product Marketing Analysts increase their earning potential?
Esmat Sangari: To maximize salary potential when starting a career in the field, it's important to negotiate effectively, demonstrate value to employers, and pursue opportunities for advancement. Developing specialized skills and obtaining relevant certifications can also help increase earning potential.
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What general advice would you give to a Product Marketing Analyst?
Dhuha Shareef: 1. Research Salary Expectations : Before accepting a job offer, research the typical salary range for similar positions in your area and industry. Websites like Glassdoor and PayScale can provide helpful salary data. 2. Negotiate Your Salary : Don't be afraid to negotiate your salary, especially if you have relevant experience or skills that make you a strong candidate. Practice your negotiation skills and be prepared to make a case for why you deserve a higher salary. 3. Consider Additional Education or Certifications : Obtaining advanced degrees or relevant certifications can increase your earning potential in the liberal arts field. However, weigh the cost of further education against the potential salary increase. 4. Demonstrate Value : Once you're in the job, consistently demonstrate your value to the organization through your work performance, contributions, and achievements. This can position you for salary increases and advancement opportunities in the future.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dhuha Shareef: 1. Digital Literacy : As technology continues to advance, proficiency in digital tools and platforms will become increasingly important in many liberal arts careers. This includes skills like data analysis, social media management, and digital marketing. 2. Cultural Competence : With globalization and increasing diversity in workplaces, the ability to work effectively with people from different backgrounds and cultures will be highly valued. 3. Creativity and Innovation: Liberal arts graduates often bring a unique perspective and creative thinking to their work. The ability to innovate and adapt to new challenges will be key in the rapidly changing job market.
What will help Product Marketing Analysts increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to a Product Marketing Analyst?
Cassandra Faith: New skills all seem to relate to new and advancing technology. Pay attention to trends as they develop especially as it relates to AI and marketing.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Cassandra Faith: Again, this seems to be related to the skills you develop over time. Pay attention to the opportunities that are needed but few people want to do. Public speaking and writing skills will always be valuable so stay current on those skills as well.
What will help Product Marketing Analysts increase their earning potential?
Cassandra Faith: Take advantage of every opportunity to learn something new. Attend conferences, take classes, learn new skills. It all adds up.
What general advice would you give to a Product Marketing Analyst?
John Lyden: Research skills (ability to find and interpret information), oral and written communication skills (ability to present information clearly), data analysis and interpretation, language interpretation and translation. Computer facility will be highly valued. Employers will include those in higher education, government, non-profits, research institutes, and museums.
What general advice would you give to a Product Marketing Analyst?
Dr. Anna McAlister Ph.D: I have so many answers to this question! Here are a few answers:
* Be yourself and let people get to know you. If you want interesting opportunities to come your way, you need to let people know what interests you. This might be about your hobbies and interests, a sport you play, your favorite food, your pets, etc. Let's say you love animals. If you're working in an ad agency and there's a pet food brand that's a new client for the agency, maybe that's a project you want to work on. If your colleagues know you love animals, you might be more likely to be assigned to work on that project. But that won't happen if you don't present your authentic self at work.
* Finding the perfect job is all about "fit". There's more to a workplace than the work you do day to day. Every workplace has culture and some workplace politics. Some places are rigid, others are more casual. Some pay well but take a greater toll on your work/life balance. Sometimes you'll be happier in a slightly lower paying job if it offers flexibility in work hours or requires a shorter commute. Think about the things you truly value. If income is priority #1, go for the high paying job. If you can't stand a long commute and don't like public transport, maybe you're better off at a slightly lower paying job closer to home as opposed to being in the center of the city.
* Don't put yourself in a box. Your degree doesn't define you. There are (typically) several decades between your entry level job and your retirement. Continue to explore and grow and don't be afraid to step outside of the "box" you feel you belong in. As an example, I'm a marketing professor but I don't have a marketing degree. I have a doctoral degree in psychology and I was a psychology major as an undergrad. I conduct research on the effects of marketing on young children's food and beverage choices. I study food and beverage marketing because I find it interesting, but I never formally studied health and nutrition either. It's okay to explore your interests. Your first job is simply the starting point. You'll most likely end up somewhere far from where you started. Talk to people who are close to retirement. Ask them where they started and how they got to where they are now. You'll may be surprised to find that the majority of folks will describe "happy accidents" or "detours" they took along their career paths. Do not feel like you have to stick to the path you dreamed up when you were a freshman! Your career is likely to make many twists and turns. Don't resist them! You are not a failure if you start over or go back to school at some point!
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Anna McAlister Ph.D: Definitely AI! Last week I attended the American Academy of Advertising where multiple presenters predicted "prompt engineer" to be a highly sought after role in the near future. Generative AI is only as good as good as the prompts fed into it. People who master the art of creating great prompts will be in demand in the job market in the very near future. I suspect they will be highly paid too!
At Endicott College, our students are required to complete 3 internships before graduating. We survey internship supervisors and listen to their feedback. I've run some analyses on recent data from these site supervisors to understand what they're looking for in entry level employees. In addition to particular technical skills (data analytics, SEO, graphic design), soft skills are definitely still valued very highly. Sought-after skills include confidence, assertiveness, curiosity, being proactive, time management, and attention to detail. Something else that came up over and over again was the orientation to lifelong learning. Students need to know learning should not stop when they graduate college. Whether it's a graduate degree, a certificate program, badging, or workshops, employers value employees who want to continue to upskill and stay relevant. Also, employers want young people to know how to keep a calendar (literally, using a tool like Calendly is important!)
What will help Product Marketing Analysts increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat general advice would you give to a Product Marketing Analyst?
Nicholas Gerlich Ph.D.: If a graduate is not skilled in digital business methods, they will be at a huge disadvantage in the years ahead. While we will never see the end of brick-and-mortar retailing, corporate offices, and so forth, a growing percentage of day-to-day operations will be conducted electronically. Knowing how to do e-commerce and digital advertising will be increasingly important, but primarily in a hybrid environment that encompasses old-school (think store fronts, offices, warehouses, etc.) and new-school (social media advertising, the role of influencers, social and mobile shopping, etc.). Any Marketing major caught without these skills will find it tough sledding.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Nicholas Gerlich Ph.D.: It's always nice when you major in a field you actually like, but we should never discount how important it is not only to major in a field that is in demand, but also to possess skills within that field that are highly marketable. You will maximize your salary potential by having skills that most other people do not have. For example, a marketing major who knows how to use online survey generators and data analysis software will be head and shoulders above a similar major who took an easier route. This is also true for those who understand SEO and all the KPIs needed to run successful campaigns and companies.
What will help Product Marketing Analysts increase their earning potential?
Nicholas Gerlich Ph.D.: With diploma in hand, I would get to a very large city as quickly as possible. This is where the best and the most opportunities will be, and typically at much higher salaries than those found in outlying areas. Scour online job boards and be ready to email or hand-deliver resumés. Follow up with emails and phone calls.
But don't just take any old job. Your due diligence is required. Research each company you contact. Discover who their clients are, their business model, everything there is to know. There are too many shady operators who will try to have you selling steak knives door-to-door.
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What general advice would you give to a Product Marketing Analyst?
KATHERINE (KATE) Katherine Loveland Ph.D.: This answer is probably going to sound a bit philosophical but I like to break down what I teach into two categories: skills and thinking. Skills, which are specific, measurable, and easily listed on a resume get you hired, and thinking, which is more abstract and harder to quantify, gets your promoted. Since you are asking about early career salary potential I would say build those technical skills and earn certifications in the career path that is most appealing to you. If you want to go into sales think Salesforce and HubSpot; digital marketing think Hootsuite, Google Ads, or Google Analytics, and again HubSpot; marketing research think Tableau, Python, R and although it might sound basic, get really proficient with Excel since it is used by all businesses; more interested in the creative side work on those photo and video editing skills (Adobe Suite and Final Cut) as well as graphic design (Canva for basics and Adobe or CorelDraw for more advanced).
What will help Product Marketing Analysts increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
KATHERINE (KATE) Katherine Loveland Ph.D.: This answer is probably going to sound a bit philosophical but I like to break down what I teach into two categories: skills and thinking. Skills, which are specific, measurable, and easily listed on a resume get you hired, and thinking, which is more abstract and harder to quantify, gets your promoted. Since you are asking about early career salary potential I would say build those technical skills and earn certifications in the career path that is most appealing to you. If you want to go into sales think Salesforce and HubSpot; digital marketing think Hootsuite, Google Ads, or Google Analytics, and again HubSpot; marketing research think Tableau, Python, R and although it might sound basic, get really proficient with Excel since it is used by all businesses; more interested in the creative side work on those photo and video editing skills (Adobe Suite and Final Cut) as well as graphic design (Canva for basics and Adobe or CorelDraw for more advanced).
Dorothy Harpool MBA
Executive Director of Engagement and ProminenceWichita State University
Marketing
What general advice would you give to a Product Marketing Analyst?
Dorothy Harpool MBA: To maximize your salary potential when starting your career, you must do your homework prior to your job search. You should thoroughly research entry-level salaries for your specific role to ensure you're well-informed. Additionally, don't hesitate to articulate your skills, accomplishments, and the value you bring to the company during salary discussions to strengthen your negotiating position.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dorothy Harpool MBA: New employees need to be prepared to learn the language of the organization. Every organization has its own language so a new employee needs to quickly become proficient in that language so that you can communicate effectively with your team.
What will help Product Marketing Analysts increase their earning potential?
Dorothy Harpool MBA: One of the most important existing and future skill needed for a marketer is the ability to analyze data. Marketers have never had access to such much marketing data and marketers must be comfortable analyzing that data in their decision making. Creativity is another important skill marketers will need now and in the future. But creativity does not necessarily mean artistic ability rather it involves being creative in how to solve a marketing problem. Marketing is an art and a science and marketers need to be skilled in both.
Jeananne Nicholls MBA, DBA
Professor of MarketingSlippery Rock University of Pennsylvania
Marketing
What general advice would you give to a Product Marketing Analyst?
Jeananne Nicholls MBA, DBA: Keep an open mind, be willing to try anything related to marketing-including sales, since many marketers start in sales and can learn a lot about all products a company offers
Do a lot of networking, attending job fairs, events hosted by companies, professional associations.
Ask anyone you meet to introduce you to marketers just so you can talk to them, buy them a coffee, and do what is called an "informational" interview. Just learning about positions, opportunities, the marketer's career path, etc. NOT interviewing for a job per se.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Jeananne Nicholls MBA, DBA: Analytics...not the coding or calculating, but how to use software to analyze data and the ability to understand how to use that data to make recommendations/decisions and communicate what the data "says."
Written communication...Know how to write business emails, memos, marketing briefs, AND know how to write these clearly, concisely, properly use/cite secondary research. Know how and when to properly use AI.
Interpersonal communication...Know how to look someone in the eye when in person, being comfortable and able to clearly communicate in person AND on zoom or even on the phone.
What will help Product Marketing Analysts increase their earning potential?
Jeananne Nicholls MBA, DBA: Analytics...not the coding or calculating, but how to use software to analyze data and the ability to understand how to use that data to make recommendations/decisions and communicate what the data "says."
b. Written communication...Know how to write business emails, memos, marketing briefs, AND know how to write these clearly, concisely, properly use/cite secondary research. Know how and when to properly use AI.
c. Interpersonal communication...Know how to look someone in the eye when in person, being comfortable and able to clearly communicate in person AND on zoom or even on the phone.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Product Marketing Analyst?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
Dr. Andrew Burnstine
Associate Professor College of Business and ManagementLynn University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Product Marketing Analyst?
Dr. Andrew Burnstine: Maximizing your salary potential when starting your career involves a combination of
strategic planning, negotiation skills, and demonstrating your value to employers. Here are
some steps you can take to increase your earning potential:
1. Research Salary Benchmarks: Before entering salary negotiations, research
typical salary ranges for your desired role and industry. Websites like Glassdoor,
PayScale, and LinkedIn Salary can provide valuable insights into average salaries
based on factors such as location, experience level, and education.
2. Invest in Education and Skills: Consider pursuing additional education,
certifications, or training programs that are relevant to your field. Higher levels of
education and specialized skills can increase your market value and command
higher salaries.
3. Gain Relevant Experience: Internships, part-time jobs, and volunteer opportunities
can provide valuable experience and help you build a strong resume. Seek out
opportunities to gain hands-on experience in your field of interest, which can make
you a more attractive candidate to employers and justify a higher salary.
4. Build a Strong Personal Brand: Develop a professional online presence through
platforms like LinkedIn and professional networking events. Showcase your skills,
accomplishments, and relevant experiences to demonstrate your value to potential
employers.
5. Negotiate Effectively: Don't be afraid to negotiate your salary offer. Prepare in
advance by practicing your negotiation skills and determining your desired salary
range based on your research. Highlight your qualifications, experience, and the
value you bring to the organization during negotiations.
6. Consider Total Compensation: Salary is just one component of your total
compensation package. Consider other benefits such as health insurance,
retirement plans, paid time off, and opportunities for professional development when
evaluating job offers.
7. Be Willing to Relocate: Depending on your industry and career goals, you may
need to be open to relocating to areas with higher demand for your skills. Research
job markets in different locations and consider the potential impact on your salary
and cost of living.
8. Demonstrate Value: Once you've secured a job, consistently strive to exceed
expectations and demonstrate your value to your employer. Take on additional
responsibilities, contribute innovative ideas, and seek opportunities for advancement
within the organization.
9. Stay Informed About Industry Trends: Keep abreast of industry trends, market
demands, and emerging technologies relevant to your field. By staying informed and
continuously updating your skills, you can remain competitive in the job market and
command higher salaries.
10. Build a Strong Professional Network: Networking with professionals in your
industry can provide valuable insights, mentorship opportunities, and potential job
leads. Attend industry events, join professional organizations, and leverage online
networking platforms to expand your network and uncover new career opportunities.
By taking proactive steps to enhance your qualifications, negotiate effectively, and
demonstrate your value to employers, you can maximize your salary potential and set
yourself up for long-term success in your career.
What Product Marketing Analyst skills would you recommend for someone trying to advance their career?
Dr. Andrew Burnstine: In the rapidly evolving landscape of work, certain skills are likely to become increasingly
important and prevalent over the next 3-5 years. Here are some key skills that are expected
to be in high demand:
1. Digital and Data Literacy: As technology continues to advance, digital and data
literacy will become even more essential. This includes proficiency in using digital
tools and platforms, understanding data analytics, and adapting to new software and
technologies. Data literacy involves understanding how to collect, manage, and
utilize data to inform decision-making and drive business outcomes.
2. Critical Thinking and Problem-Solving: In an increasingly complex and uncertain
world, the ability to think critically, analyze information, and solve problems creatively
will be indispensable. Employers will seek individuals who can approach challenges
with innovative solutions and adapt to changing circumstances.
3. Adaptability and Resilience: The pace of change in the workplace is accelerating,
requiring individuals to be adaptable and resilient. The ability to quickly learn new
skills, pivot in response to unexpected events, and thrive in diverse environments will
be crucial for success.
4. Emotional Intelligence: Soft skills such as empathy, communication, and
interpersonal skills will continue to be highly valued. Emotional intelligence enables
individuals to understand and manage their own emotions effectively, as well as
navigate relationships and collaborate with others.
5. Creativity and Innovation: As automation increasingly handles routine tasks,
creativity and innovation will become even more important for driving growth and
competitiveness. The ability to generate new ideas, think outside the box, and
innovate will be key differentiators in the workforce.
6. Cybersecurity Skills: With the growing threat of cyberattacks, cybersecurity skills
will be in high demand across industries. This includes knowledge of cybersecurity
principles, best practices for securing data and networks, and the ability to mitigate
risks and respond to security incidents.
7. Remote Work Skills: The shift towards remote and hybrid work models is likely to
persist, requiring individuals to possess strong remote work skills. This includes
effective communication, collaboration, time management, and the ability to work
independently while maintaining productivity.
8. Cultural Competence and Diversity: In an increasingly interconnected world,
cultural competence and diversity skills will be essential for working effectively with
colleagues, clients, and customers from diverse backgrounds. This includes
understanding cultural nuances, respecting differences, and promoting inclusivity.
9. Lifelong Learning: Given the rapid pace of change, a commitment to lifelong
learning will be critical for staying relevant and competitive in the workforce.
Individuals will need to continuously update their skills, pursue ongoing education
and training, and adapt to new technologies and trends.
By focusing on developing these skills, individuals can position themselves for success in
the evolving landscape of work and remain adaptable in the face of future challenges and
opportunities.
What will help Product Marketing Analysts increase their earning potential?
Dr. Andrew Burnstine: Starting your career as a graduate can be both exciting and daunting. Here are some
general pieces of advice to help you navigate this new chapter in your life:
1. Continuous Learning: Never stop learning. The world is constantly evolving, and
new skills and knowledge will be essential for your growth. Whether through formal
education, online courses, or on-the-job experiences, always seek opportunities to
expand your skill set.
2. Networking: Build and maintain professional relationships. Networking can open
doors to new opportunities, provide mentorship, and offer valuable insights into your
industry. Attend industry events, join professional organizations, and connect with
professionals on platforms like LinkedIn.
3. Seek Feedback: Be open to feedback and actively seek it out. Constructive criticism
is crucial for personal and professional development. Act on feedback to improve
your skills and performance.
4. Set Goals: Establish both short-term and long-term career goals. Having a clear
direction will help you stay focused and motivated. Break down larger goals into
smaller, actionable steps to make progress more manageable.
5. Embrace Challenges: Don't shy away from challenges or setbacks. View them as
opportunities for growth and learning. Be resilient and adaptable in the face of
adversity.
6. Work Ethic: Demonstrate a strong work ethic and a willingness to go above and
beyond. Be reliable, punctual, and dedicated to your work. Your commitment and
diligence will be noticed and appreciated by colleagues and employers.
7. Build Your Brand: Develop a personal brand that reflects your values, strengths,
and professional identity. This includes how you present yourself online and offline,
through your resume, social media presence, and interactions with others.
8. Stay Organized: Develop good organizational skills to manage your time effectively
and prioritize tasks. This will help you meet deadlines, avoid procrastination, and
maintain a healthy work-life balance.
9. Embrace Feedback: Seek feedback from colleagues and supervisors, and use it as
an opportunity to learn and grow. Don't take feedback personally; instead, view it as
a valuable tool for improvement.
10. Stay Humble and Curious: Stay humble and approach each day with a curious
mindset. There is always something new to learn, and being open-minded will help
you adapt to changes and seize opportunities as they arise.
Remember, everyone's career journey is unique, so don't compare yourself to others. Stay
focused on your goals, be persistent, and believe in yourself. With dedication and
perseverance, you can achieve success in your chosen field.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Product Marketing Analyst resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What skills will help Product Marketing Analysts earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What skills will help Product Marketing Analysts earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.