How To Become A Program Manager, Sales And Marketing: What It Is and Career Path

What is a program manager, sales and marketing and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Todd Terry

There is more than meets the eye when it comes to being a program manager, sales and marketing. For example, did you know that they make an average of $41.65 an hour? That's $86,640 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What's a day at work look like for a program manager, sales and marketing?

Todd Terry

Department Chair, Management, Davenport University

What once was well defined with working hours, an office space, coworkers being close by to develop relationships with seems to be misplaced during the current working environment. In the working situation we are in today, graduates will need to be flexible with working hours as work hours may not be defined and could change by day. Office space may mean that one is working remotely from home. Building of relationships with coworkers will be done using technology as coworkers may be located in many different areas or time zones.
In general business will continue to function remotely. The pandemic has created a sense of creativity in how business is done. The one major component the pandemic has created is where large and small businesses are conducting daily business functions from remote locations. This practice has proven that business can be effectively done without having to travel to distant locations. Consequently, business travel will be continue to be slow.

ScoreProgram Manager, Sales And MarketingUS Average

Salary

6.8

Avg. Salary $86,640

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 43.57%

male 56.43%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a program manager, sales and marketing

Explore program manager, sales and marketing education requirements

Most common program manager, sales and marketing degrees

Bachelor's

74.1 %

Master's

17.3 %

Associate

6.1 %

Start to develop specific program manager, sales and marketing skills

Skills	Percentages
B2B Marketing	19.40%
Strategic Thinking	11.33%
Email Marketing	10.55%
Relationship Management	6.71%
Channel Marketing	6.51%

Complete relevant program manager, sales and marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New program managers, sales and marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a program manager, sales and marketing based on U.S. Bureau of Labor Statistics data and data from real program manager, sales and marketing resumes.

Research program manager, sales and marketing duties and responsibilities

Create and manage annual marketing plan to increase consumer account acquisition and retention through the POS developer channel.
Manage program budgets, research, technical/system requirements, logistics, life-cycle, training and technology transfer/reliability solutions, recommending acquisitions.
Prioritize projects during times of limit resources to maximize ROI.
Initiate the formation of a CRM solution for evaluation of potential commercial partners.

Apply for program manager, sales and marketing jobs

Now it's time to start searching for a program manager, sales and marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do program managers, sales and marketing rate their job?

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Program manager, sales and marketing reviews

A zippia user wrote a review on Mar 2020

Pros

Project concept, execution - meeting business and Customer expectations.