How to hire a promotional events coordinator

How to hire a promotional events coordinator, step by step

Here's a step-by-step promotional events coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a promotional events coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new promotional events coordinator
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the promotional events coordinator you need to hire. Certain promotional events coordinator roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A promotional events coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, promotional events coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of promotional events coordinator salaries for various roles:

   Type of Promotional Events Coordinator	Description	Hourly rate
   Promotional Events Coordinator	Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.	$14-32
   Public Relations	Public relations is a strategic way of developing and maintaining a client's or company's public image through media coverage, appearances, and press releases by designing and developing events to raise funds or to spread awareness to the public regarding products, brands, or individuals. It involves research and evaluation of programs including financial, marketing, employee, or government relations using topics of public interest and news items... Show more	$15-34
   Digital Media Internship	In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages... Show more	$11-19

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Promotional Materials
   • Event Planning
   • Giveaways
   • Facebook
   • Event Promotion
   • Press Releases
   • VIP
   • Twitter
   • Event Budgets
   • Instagram
   • Guest Relations
   • DJ
   • Photoshop
   • Community Events

   Check all skills

   Responsibilities:

   • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
   • Assist in Facebook and online promotion.
   • Perform as DJ for both venues on a reoccurring basis.
   • Assist with copywriting for direct mail and email campaign data entry.
   • Complete monthly marketing overviews and VIP fact sheets, ensuring information is communicated to the property.
   • Coordinate on-site giveaways & prize fulfillment; contact winners, secure tax documents, & deliver prizing.

3. Make a budget

   Including a salary range in your promotional events coordinator job description is one of the best ways to attract top talent. A promotional events coordinator can vary based on:

   • Location. For example, promotional events coordinators' average salary in arkansas is 59% less than in new york.
   • Seniority. Entry-level promotional events coordinators 54% less than senior-level promotional events coordinators.
   • Certifications. A promotional events coordinator with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a promotional events coordinator's salary.

   Average promotional events coordinator salary

   $45,753yearly

   $22.00 hourly rate

   ---

   Entry-level promotional events coordinator salary

   $31,000 yearly salary

   Updated December 22, 2025

4. Writing a promotional events coordinator job description

   A job description for a promotional events coordinator role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a promotional events coordinator job description:

   Promotional events coordinator job description example

   Assists in the development, planning and implementation of marketing events. Requests and is accountable for coin/cash/coupons, which are considered in the calculation of gross revenue, for applicable events. Assists in the evaluation of all marketing events. Assists in the formulation of theme, format and budget specifications for specific events. Determines staffing needs and work schedules necessary to implement events. Disseminates information on upcoming events to all impacted departments. Works with advertising and public relations to ensure the public is informed of events. Executes budgets for individual events, records expenditures, charts budget variances, and submits to Manager. Develops contacts at competitive properties to keep abreast of events and the market. Interfaces with impacted departments to ensure timely coordination of all events. Maintains awareness of changes in the marketplace that may impact the nature of events planned at the facility. Assists with development and implementation of operational plan and budget.
   Qualifications:
   
   Degree preferred in marketing or public relations. Organizational and communication skills. Three years experience in promotions, production or public relations. Must be able to obtain a NJ Casino Employee License.
   
   DISCLAIMER:
   
   "This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, effort or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technical developments)."
   
   At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars , Harrah's , Horseshoe and Eldorado brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
   
   Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
   
   full time - MUST BE ABLE TO OBTAIN A NJ CER LICENSE

   Copy this example

   

5. Post your job

   There are a few common ways to find promotional events coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your promotional events coordinator job on Zippia to find and recruit promotional events coordinator candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit promotional events coordinators, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new promotional events coordinator

   Once you've selected the best promotional events coordinator candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new promotional events coordinator first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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