How to hire a promotional marketing specialist

How to hire a promotional marketing specialist, step by step

Here's a step-by-step promotional marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a promotional marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new promotional marketing specialist
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your promotional marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a promotional marketing specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A promotional marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, promotional marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents promotional marketing specialist salaries for various positions.

   Type of Promotional Marketing Specialist	Description	Hourly rate
   Promotional Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-36
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Trade Shows
   • Facebook
   • Promotional Events
   • Press Releases
   • Twitter
   • Event Planning
   • SEO
   • Giveaways
   • Product Sales
   • Promotional Campaigns
   • B2C
   • POS
   • Community Events
   • PowerPoint

   Check all skills

   Responsibilities:

   • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
   • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
   • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

   More promotional marketing specialist duties

3. Make a budget

   Including a salary range in the promotional marketing specialist job description is a good way to get more applicants. A promotional marketing specialist salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a promotional marketing specialist in West Virginia may be lower than in Washington, and an entry-level engineer typically earns less than a senior-level promotional marketing specialist. Additionally, a promotional marketing specialist with lots of experience in the field may command a higher salary as a result.

   Average promotional marketing specialist salary

   $50,144yearly

   $24.11 hourly rate

   ---

   Entry-level promotional marketing specialist salary

   $33,000 yearly salary

   Updated December 19, 2025

   Average promotional marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$68,226	$33
   2	New Jersey	$64,179	$31
   3	Massachusetts	$54,092	$26
   4	California	$52,558	$25
   5	Minnesota	$47,515	$23
   6	Pennsylvania	$47,339	$23
   7	Texas	$46,869	$23
   8	Tennessee	$41,024	$20
   9	Missouri	$39,216	$19
   10	Alabama	$37,259	$18
   11	Nebraska	$35,336	$17

   Average promotional marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	IEEE Foundation	$59,009	$28.37
   2	Nestlé	$53,223	$25.59	11
   3	Common Threads	$51,667	$24.84
   4	All Native Systems LLC	$46,915	$22.56
   5	IvyMax	$46,519	$22.36
   6	Wicked Fashions, Inc.	$45,452	$21.85
   7	Educational Media Foundation	$43,429	$20.88	1
   8	Fourteen Foods	$42,667	$20.51
   9	Caesars Entertainment	$35,280	$16.96	36

4. Writing a promotional marketing specialist job description

   A job description for a promotional marketing specialist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a promotional marketing specialist job description:

   Promotional marketing specialist job description example

   SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, California. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium has already secured Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028.

   Our PURPOSE is Creating Extraordinary Experiences, one moment at a time.

   Our PROMISE is to be an iconic destination that celebrates our diverse and spirited community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made.

   We are stars serving stars. Our COMMITMENTS are as follows:

   S tart with Care

   T hrive as a Team

   A nticipate Unspoken Needs

   R esolve with Respect

   Safety Always Summary: Marketing & Promotions Specialist will be responsible for all shows and events booked at YouTube Theater, our new 3300-6000 capacity performance venue at Hollywood Park. This role will work closely with the promoter's marketing team to support all paid and promotional marketing strategies to create awareness and drive ticket sales. The position will also require developing new strategies for existing events by analyzing daily sales statistics, acquiring and analyzing data and consulting with internal and external stakeholders. Essential Duties and Responsibilities:
   

   • Work closely with the Marketing & Promotions Manager to determine department budgets and strategize on best practice for overall awareness and revenue streams.
   • Work with the local promoter's marketing team to secure promotions and execute ad plans for events.
   • Responsible for overseeing the creation of all advertising material, getting approvals and delivering all final assets to stakeholders.
   • Work closely with the social media teams, both internal and external, to optimize all social media strategy, paid campaigns, overall awareness and ticket sales.
   • Create promotional opportunities with local businesses and the community.
   • Build and cultivate relationships with local media partners and influencers.
   • Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales.
   • Collaborate with booking and ticketing departments to create and manage a centralized communication system to track concert announcements / on-sale schedules and distribute a company-wide Email for general awareness.
     
   • Work closely with the PR / Comms team to secure additional coverage and promotional opportunities.
   • Be available to work every event, and support the Accounting team with marketing settlement / adpacks.
   • Support the Marketing Dept. for all events taking place at SoFi Stadium.
   • Manage show/event creative content on property's DOOH network.
   • Manage all pre-show activations, i.e. radio station setups, sponsors activations.

   Required Qualifications:
   

   • A minimum education level of: Bachelor of Arts/Sciences Degree (5-year) Marketing/ Business Communications, PR Preferred
   • Years of related work experience: 3 to 5 years.
   • Excellent computer skills with proficiency in Google Work Space and Photoshop
   • Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
   • Strong interpersonal skills with the ability to create and foster relationships
   • In-depth knowledge of social media platforms, emerging digital trends and media buying (programmatic, retargeting etc)
   • Knowledge of the music industry and artist demographics
   • Strong organizational skills with exceptional attention to detail
   • Excellent written, verbal and listening communication skills
   • Experience working with and creating budgets
   • Experience working a concert venue or as a promoter is a plus
     
   • Fluent in Spanish is a plus.

   Copy this example

   

5. Post your job

   To find promotional marketing specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any promotional marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level promotional marketing specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your promotional marketing specialist job on Zippia to find and recruit promotional marketing specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting promotional marketing specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new promotional marketing specialist

   Once you've found the promotional marketing specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new promotional marketing specialist first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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