Promotional marketing specialist job description

SoFi Stadium, the new home of the Los Angeles Rams and Los Angeles Chargers, is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, California. The 3.1 million square-foot SoFi Stadium is the largest stadium in the NFL, as well as the first indoor outdoor stadium. It seats approximately 70,000, expandable up to 100,000, with more than 260 luxury suites and more than 13,000 premium seats. SoFi Stadium has already secured Super Bowl LVI in 2022, the College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028.

Our PURPOSE is Creating Extraordinary Experiences, one moment at a time.

Our PROMISE is to be an iconic destination that celebrates our diverse and spirited community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made.

We are stars serving stars. Our COMMITMENTS are as follows:

S tart with Care

T hrive as a Team

A nticipate Unspoken Needs

R esolve with Respect

Safety Always
Summary:
Marketing & Promotions Specialist will be responsible for all shows and events booked at YouTube Theater, our new 3300-6000 capacity performance venue at Hollywood Park. This role will work closely with the promoter's marketing team to support all paid and promotional marketing strategies to create awareness and drive ticket sales. The position will also require developing new strategies for existing events by analyzing daily sales statistics, acquiring and analyzing data and consulting with internal and external stakeholders.
Essential Duties and Responsibilities:

• Work closely with the Marketing & Promotions Manager to determine department budgets and strategize on best practice for overall awareness and revenue streams.
• Work with the local promoter's marketing team to secure promotions and execute ad plans for events.
• Responsible for overseeing the creation of all advertising material, getting approvals and delivering all final assets to stakeholders.
• Work closely with the social media teams, both internal and external, to optimize all social media strategy, paid campaigns, overall awareness and ticket sales.
• Create promotional opportunities with local businesses and the community.
• Build and cultivate relationships with local media partners and influencers.
• Follow up with media outlets and artist management on additional marketing opportunities to increase ticket sales.
• Collaborate with booking and ticketing departments to create and manage a centralized communication system to track concert announcements / on-sale schedules and distribute a company-wide Email for general awareness.
  
• Work closely with the PR / Comms team to secure additional coverage and promotional opportunities.
• Be available to work every event, and support the Accounting team with marketing settlement / adpacks.
• Support the Marketing Dept. for all events taking place at SoFi Stadium.
• Manage show/event creative content on property's DOOH network.
• Manage all pre-show activations, i.e. radio station setups, sponsors activations.

Required Qualifications:

• A minimum education level of: Bachelor of Arts/Sciences Degree (5-year) Marketing/ Business Communications, PR Preferred
• Years of related work experience: 3 to 5 years.
• Excellent computer skills with proficiency in Google Work Space and Photoshop
• Knowledge of brand identity, advertising, digital marketing and social media strategy and best practices
• Strong interpersonal skills with the ability to create and foster relationships
• In-depth knowledge of social media platforms, emerging digital trends and media buying (programmatic, retargeting etc)
• Knowledge of the music industry and artist demographics
• Strong organizational skills with exceptional attention to detail
• Excellent written, verbal and listening communication skills
• Experience working with and creating budgets
• Experience working a concert venue or as a promoter is a plus
  
• Fluent in Spanish is a plus.