Promotional model vs figure model

The differences between promotional models and figure models can be seen in a few details. Each job has different responsibilities and duties. Additionally, a figure model has an average salary of $110,385, which is higher than the $36,014 average annual salary of a promotional model.

The top three skills for a promotional model include product knowledge, educate consumers and customer service. The most important skills for a figure model are fine arts, drawing model, and art classes.

Promotional model vs figure model overview

	Promotional Model	Figure Model
Yearly salary	$36,014	$110,385
Hourly rate	$17.31	$53.07
Growth rate	9%	9%
Number of jobs	7,127	1,158
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 57%	Bachelor's Degree, 67%
Average age	45	45
Years of experience	-	-

Promotional model vs figure model salary

Promotional models and figure models have different pay scales, as shown below.

	Promotional Model	Figure Model
Average salary	$36,014	$110,385
Salary range	Between $23,000 And $54,000	Between $37,000 And $323,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between promotional model and figure model education

There are a few differences between a promotional model and a figure model in terms of educational background:

	Promotional Model	Figure Model
Most common degree	Bachelor's Degree, 57%	Bachelor's Degree, 67%
Most common major	Business	Fine Arts
Most common college	-	-

Promotional model vs figure model demographics

Here are the differences between promotional models' and figure models' demographics:

	Promotional Model	Figure Model
Average age	45	45
Gender ratio	Male, 10.7% Female, 89.3%	Male, 43.4% Female, 56.6%
Race ratio	Black or African American, 16.0% Unknown, 7.6% Hispanic or Latino, 17.5% Asian, 6.8% White, 51.7% American Indian and Alaska Native, 0.3%	Black or African American, 15.4% Unknown, 7.6% Hispanic or Latino, 18.6% Asian, 5.8% White, 52.4% American Indian and Alaska Native, 0.3%
LGBT Percentage	7%	7%

Differences between promotional model and figure model duties and responsibilities

Promotional model example responsibilities.

Manage pre-event preparations; POS merchandising and engages potential customers at events.
Modele garments such as dresses, coats, underclothing and swimwear.
Create positive impressions by interacting with spirit and wine patrons and offering a complimentary Anheuser-Busch beverage.
Present myself professionally at castings for commercials, editorial pieces, etc.
Evaluate effectiveness and ROI of promotional program components in meeting brand/company goals.

Figure model example responsibilities.

Manage pre-event preparations; POS merchandising and engages potential customers at events.
Utilize polygonal modeling for organic forms/objects/terrains/ from photo reference as well as optimization of UV's for maximum efficiency.
Maintain excellent customer relations and develop customer awareness of new products in the Diageo portfolio.

Promotional model vs figure model skills

Common promotional model skills

Product Knowledge, 43%
Educate Consumers, 16%
Customer Service, 11%
Spirits, 4%
Photo Shoots, 3%
Trade Shows, 3%

Common figure model skills

Fine Arts, 26%
Drawing Model, 24%
Art Classes, 22%
Life Drawing, 11%
Art Majors, 11%
Painting Classes, 3%

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Sales Industry
Promotional Model
Promotional Model vs Figure Model

Updated January 8, 2025

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