How To Become A Public Relations Assistant: What It Is and Career Path

What is a public relations assistant and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Kim Smith Ph.D.,

Anonymous Professor

Searching for an entry level job with an epic salary package? Look no further than a Public Relations Assistant position. This job combines versatility, communication skills, and public relations for a role worth investing in. With the potential to easily make $19.69 an hour, this job has unlimited opportunities waiting for the right person.

The public sector industry is growing at a fast pace, and Public Relation Assistant jobs are expected to rise up to 6% by 2028. The job requires you to communicate between media personnel and public professionals.

Assistants provide support to higher management by doing a variety of tasks. In short, they keep the wheels running while maintaining peace with internal and external audiences. To start in this position, you need a bachelor's degree as 72.3% of public relations assistants have one. With the ability to keep teams working flawlessly, this role requires excellent communication skills, writing skills, grace under pressure, and more.

What general advice would you give to a public relations assistant?

Kim Smith Ph.D.

Assistant Professor, St. Norbert College

This is an excellent time to graduate with a degree in communication; the versatility of a communication major positions students to enter the workforce with a variety of skills that can apply broadly across industries and careers. Be prepared to flex your muscles in different ways. Today's workplace trends show that new generations of employees tend to hold a variety of different positions, with various companies, throughout their careers, which means the skills that are used today may not be the skills that are used in the future. Communication majors have a full tool kit to choose from, making it possible to use tools that are most applicable now and to pull out different tools later. Be patient - employers today are looking for effective communicators who are resilient to change and can adapt a variety of skills to different conditions.

ScorePublic Relations AssistantUS Average

Salary

3.6

Avg. Salary $46,197

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.33%

Black or African American 10.28%

Hispanic or Latino 12.15%

Unknown 5.11%

White 66.54%

Gender

female 75.48%

male 24.52%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a public relations assistant

Explore public relations assistant education requirements

Most common public relations assistant degrees

Bachelor's

81.5 %

Associate

7.8 %

Master's

6.4 %

Start to develop specific public relations assistant skills

Skills	Percentages
Press Releases	30.32%
Facebook	6.84%
Twitter	6.08%
Press Conferences	4.77%
Event Planning	3.85%

Complete relevant public relations assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New public relations assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a public relations assistant based on U.S. Bureau of Labor Statistics data and data from real public relations assistant resumes.

Research public relations assistant duties and responsibilities

Manage all copywriting elements for live broadcasts and promotional commercials.
Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
Develop key PowerPoint presentation for commencement base on content provide by management.

Prepare your public relations assistant resume

When your background is strong enough, you can start writing your public relations assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a public relations assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable public relations assistant resume templates

Build a professional public relations assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your public relations assistant resume.