How To Become A Public Relations/Marketing Assistant: What It Is and Career Path

What is a public relations/marketing assistant and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Stefanie Leiter,

Michelle R. Eubanks

Public relations assistants help to create, manage, and distribute promotional materials for clients. They provide general support to public relations departments by completing tasks such as filing, copying, and answering the phone. They also assemble press kits, send out customer surveys, assist in creating marketing campaigns, oversee social media content, and conduct media research.

Typically, as a public relations assistant, you work for public relations firms or in the marketing or public relations department of small or large companies.

There are no set qualifications to become a public relations assistant. However, having a degree in marketing or related stuff is highly desirable. Some organizations may ask for you to qualify for the Chartered Institute of Public Relations (CIPR). You also need to be confident and outgoing due to the nature of this entry-level position.

What general advice would you give to a public relations/marketing assistant?

Stefanie Leiter

Assistant Professor of Public Relations, Anderson University

My advice is for students to start connecting early via LinkedIn. Years ago, employers looked at GPAs or resumes. Now, they are wondering who you know and what you did to excel in your program before your career.

ScorePublic Relations/Marketing AssistantUS Average

Salary

2.9

Avg. Salary $36,516

Avg. Salary $59,228

Stability level

7.3

Growth rate 8%

Growth rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.29%

Black or African American 10.05%

Hispanic or Latino 11.94%

Unknown 5.09%

White 67.04%

Gender

female 77.46%

male 22.54%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.8

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a public relations/marketing assistant

Explore public relations/marketing assistant education requirements

Most common public relations/marketing assistant degrees

Bachelor's

81.0 %

Associate

7.6 %

Master's

6.8 %

Start to develop specific public relations/marketing assistant skills

Skills	Percentages
Press Releases	32.34%
Digital Marketing	17.47%
Facebook	4.57%
Twitter	3.21%
Community Outreach	3.08%

Complete relevant public relations/marketing assistant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New public relations/marketing assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a public relations/marketing assistant based on U.S. Bureau of Labor Statistics data and data from real public relations/marketing assistant resumes.

Research public relations/marketing assistant duties and responsibilities

Create and manage official library Instagram account in order to actively engage undergraduate and graduate students.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Maintain a social calendar that ensures regular communication with Facebook audience.
Create an official website and company Facebook page to facilitate interaction with customers.

Prepare your public relations/marketing assistant resume

When your background is strong enough, you can start writing your public relations/marketing assistant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a public relations/marketing assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable public relations/marketing assistant resume templates

Build a professional public relations/marketing assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your public relations/marketing assistant resume.