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RAKUTEN COMMERCE LLC company history timeline

1996

The business concept of Rakuten Ichiba was set forth in a business plan finalized on October 24, 1996, about six months before its launch.

1998

These trace back to July 1998, when a particular merchant, Egg Merchant of Shinshu Ina Valley (Shinshu Inadani no Tamagoyasan), began experimenting with them.

In 1998, this approach gave the first results.

2000

In 2000, Rakuten's shares appeared on the JASDAQ exchange and brought her $600 million in revenue.

2005

In 2005, Rakuten firmly established itself in the Japanese market and decided to enter the global market.

2009

Rakuten fully acquires Minnano Shushoku Inc., an online community for job seekers. (It was ultimately incorporated into Rakuten, Inc. in 2009.)

2011

Jun Rakuten commences credit card payment service with “Rakuten Card” by acquiring Kokunai Shinpan Co., Ltd. (currently KC Card Co., Ltd.; divested in 2011)

2012

At first, the service was blocked for half a year by the decision of the Chinese authorities, and in 2012 it completely ceased to exist.

2014

The Environmental Investigation Agency in 2014 sent an official appeal to the company demanding to stop selling ivory and whale meat.

2015

So, in 2015, OneDrive was bought.

2016

Rakuten Super Auction, the predecessor service of Rakuten Auction, is launched. (It was ultimately incorporated into the Rakuma C2C flea market app in 2016.)

2019

"Rakuten Optimism 2019," the Group's largest-ever event, is held in Japan for the first time.

2021

Rakuten Mobile awarded two 2021 Global Mobile (GLOMO) Awards at MWC Barcelona, the world’s largest mobile technology event.

2022

Capital SEA: Southeast Asia’s funding landscape (updated 25 May 2022)

Product Development Conference 2022

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