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Sales and leasing consultant job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected sales and leasing consultant job growth rate is 5% from 2018-2028.
About 30,100 new jobs for sales and leasing consultants are projected over the next decade.
Sales and leasing consultant salaries have increased 11% for sales and leasing consultants in the last 5 years.
There are over 167,574 sales and leasing consultants currently employed in the United States.
There are 51,173 active sales and leasing consultant job openings in the US.
The average sales and leasing consultant salary is $54,126.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 167,574 | 0.05% |
| 2020 | 170,812 | 0.05% |
| 2019 | 179,954 | 0.05% |
| 2018 | 180,550 | 0.05% |
| 2017 | 184,302 | 0.06% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,126 | $26.02 | +0.2% |
| 2024 | $54,005 | $25.96 | +0.5% |
| 2023 | $53,740 | $25.84 | +5.9% |
| 2022 | $50,760 | $24.40 | +4.3% |
| 2021 | $48,663 | $23.40 | +1.7% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 325 | 47% |
| 2 | Massachusetts | 6,859,819 | 2,581 | 38% |
| 3 | New Jersey | 9,005,644 | 2,946 | 33% |
| 4 | South Dakota | 869,666 | 289 | 33% |
| 5 | Rhode Island | 1,059,639 | 342 | 32% |
| 6 | Alabama | 4,874,747 | 1,502 | 31% |
| 7 | New Hampshire | 1,342,795 | 419 | 31% |
| 8 | Montana | 1,050,493 | 326 | 31% |
| 9 | Pennsylvania | 12,805,537 | 3,703 | 29% |
| 10 | Connecticut | 3,588,184 | 1,029 | 29% |
| 11 | Vermont | 623,657 | 183 | 29% |
| 12 | North Carolina | 10,273,419 | 2,842 | 28% |
| 13 | Maryland | 6,052,177 | 1,622 | 27% |
| 14 | Minnesota | 5,576,606 | 1,507 | 27% |
| 15 | Oregon | 4,142,776 | 1,117 | 27% |
| 16 | Utah | 3,101,833 | 839 | 27% |
| 17 | Florida | 20,984,400 | 5,439 | 26% |
| 18 | Ohio | 11,658,609 | 3,052 | 26% |
| 19 | Nebraska | 1,920,076 | 498 | 26% |
| 20 | Delaware | 961,939 | 252 | 26% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Arlington | 2 | 5% | $55,475 |
| 2 | Billerica | 2 | 5% | $54,745 |
| 3 | Bloomfield | 2 | 5% | $61,736 |
| 4 | Schaumburg | 3 | 4% | $44,116 |
| 5 | Aliso Viejo | 2 | 4% | $54,239 |
| 6 | Dublin | 2 | 4% | $54,276 |
| 7 | Oak Park | 2 | 4% | $44,325 |
| 8 | Medford | 2 | 3% | $55,358 |
| 9 | Kansas City | 3 | 2% | $39,947 |
| 10 | Ann Arbor | 2 | 2% | $62,190 |
| 11 | Clinton | 2 | 2% | $61,667 |
| 12 | Livermore | 2 | 2% | $63,951 |
| 13 | Livonia | 2 | 2% | $62,117 |
| 14 | Newton | 2 | 2% | $56,093 |
| 15 | Cleveland | 2 | 1% | $54,354 |
| 16 | Chicago | 5 | 0% | $44,401 |
| 17 | Columbus | 3 | 0% | $54,395 |
| 18 | Boston | 2 | 0% | $55,812 |
| 19 | Kansas City | 2 | 0% | $48,582 |
Weber State University
University of Maryland - College Park
University of Southern Mississippi
University of Alabama at Birmingham
Southern Illinois University Edwardsville
California State University, Northridge
UNC Charlotte
Georgia State University

Florida State University

University of Alaska Anchorage
National Association of Realtors
The Appraisal Foundation
Weber State University
General Sales, Merchandising And Related Marketing Operations
Ryan McKeehan: I advise seeking experiences over money when you are beginning your career. Often, new graduates will take the job that offers the most compensation. Choosing employment that provides the best opportunities to develop different skill sets will pay dividends in the long run. Leadership and problem-solving depend heavily on the experiences one can draw upon.
Ryan McKeehan: At the start of one’s career, there are numerous ways to maximize one’s salary potential. One way is to change jobs every few years. The traditional stigma around job hopping has diminished, and each job change can bring new opportunities for salary upgrades and skill acquisition. By demonstrating a willingness to work hard and continuously upgrade skills, one can develop rare and valuable expertise that will be in high demand, opening doors to better opportunities and higher earnings.
Ryan McKeehan: With the rapid advancement of AI and other technologies, the role of salespeople is evolving. In this changing landscape, superior soft skills will be in high demand. The ability to communicate effectively, provide exceptional customer service, and sell ethically will be more crucial than ever. By honing these skills, one can stay ahead in the job market.
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
Kevin Buckley: The biggest factor in earning potential is performance - salespeople get paid based on their ability to hit and exceed quotas through revenue generation. With a sales career, you have a lot of control over earnings. My advice is to be metrics-driven and have a plan to intentionally grow your sales skills through training, mentors, and personal development. Build a reputation for consistent over-achievement. It's also important to do research and understand typical compensation benchmarks. Some may offer higher base pay, while others offer more earnings leverage through aggressive commission/bonus structures.
Kevin Buckley: Adaptability - The sales environment is evolving rapidly with changes in buyer expectations, technologies, and go-to-market strategies. Successful salespeople will need to be highly adaptable, comfortable with change, and able to quickly adjust their approach as needed. Those stuck in outdated methods will struggle. Digital Selling - The ability to effectively sell through digital channels and virtual interactions is now table stakes. Mastering skills like virtual presentations, video marketing, social selling, and leveraging sales technology tools will separate the top performers. Buyers expect a seamless, digitally-enabled experience. Business Acumen - More than ever, salespeople need the ability to position their products/services as strategic solutions that tangibly impact the client's key objectives, financial metrics, and business outcomes. Knowing how to speak the language of business strategy is crucial for consultative selling.
Kevin Buckley: My top advice is to be a continuous learner, both about your company/products and about the sales profession itself. Sales is a skill that requires ongoing development through practice, coaching, and studying new techniques. Don't rest on what you learned in school - seek out mentors, training opportunities, and ways to keep enhancing your sales capabilities. I would also advise resilience and to view every 'no' as a step closer to 'yes.' Sales has its share of rejection. Have a positive attitude, persist through obstacles, and be a student of why buyers say no so that you can improve.
Dr. John Hansen: Regarding the third question, the only real way to maximize your salary in sales is to perform well against the success metrics in place in your role. Sales is, for the most part, an outcome-based profession, meaning that pay increases (or decreases) based on outcomes attained. Whatever the success metrics are in the position one is currently in, they will maximize their income to the extent that they perform well in relation to these success metrics.
Dr. John Hansen: As to the first question, I would suggest any new graduate beginning in sales understand themselves to better understand what type of role they will best fit to. There has been a growing increase in assessment tests in sales to ensure that sales people are being placed in roles they will flourish in. For example, some sales people are more oriented towards finding new customers, while others are more oriented towards managing existing relationships. To the extent that new salespeople can better understand what role they will fit best to, and then secure that role, they are more likely to be successful. Beyond that, there is no substitute for hard work - particularly as one begins their career.
Dr. John Hansen: In terms of the second question, consultative selling has become critically important and will become even more important moving forward in the future. Gone are the days of salespeople simply being able to show up and pitch products while negotiating price. Today, instead, salespeople must be able to craft solutions in response to their customer’s problems. They must truly be consultative in their approach, guiding their customers through the purchasing process. To the extent that they can do this, they will be more successful in their careers.
Southern Illinois University Edwardsville
Communication And Media Studies
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
Derrek Schartz: Be agile and able to adapt. Sales has changed more of the last 20 years than over the previous 100. It's not your father's sales career. Over the last several decades the role of sales in most organizations has changed dramatically.
Derrek Schartz: To maximize your total income in sales one must always be learning and growing. Improving their knowledge, skills, and abilities particularly in light of the disruptions beginng to occur, such as AI, digitization, and others.
Derrek Schartz: The future of sales will require a change to the knowledge, skills, and abilities of salespeople (KSAs). Knowledge is a very important part of what a salesperson needs to be effective.
California State University, Northridge
Department of Business Law
Ray Calnan Ph.D.: Having a broad knowledge of the market and understanding the changes and requirements of real estate law. Soft skills are very important. Knowing how to communicate, negotiate, and interact with people is important in residential and commercial real estate. Commercial brokers will also require the ability to use high-level quantitative skills.
Ray Calnan Ph.D.: Residential is mostly focused on communication (not just email and text, but conversation virtually, in-person, and phone). Understanding social media, marketing, virtual tours, etc. Commercial uses these skills in addition to financial analysis, valuation, and market research.
Ray Calnan Ph.D.: Communication and critical thinking will help the most. These skills are what get the opportunity and help you discover how to be successful.
Daniel Wright: -Focus on diversity: I am getting a lot of employers calling me for historically underrepresented students (minorities and women) whom they can hire.
-Educated Workforce: There are an ever-increasing number of students coming out of Master's in Real Estate programs, so the demand for higher educated students is increasing.
-Data Analytics: The need for and availability of technology and talent is allowing companies to increase their data analytics.
-Competitive Workforce: The pandemic has provided time for people to pursue a real estate license or real estate degree, so there is likely to be a higher supply of available candidates increasing competition, allowing for potentially lower pay.
-Capital Placement: There is a lot of capital available for placement so there may be an increase of jobs available in private equity and other capital placement type jobs.
Daniel Wright: -MBA with concentration in real estate or Master's in Real Estate
-Undergraduate degree in finance with real estate major
-CCIM designation
-CRE Designation
-State real estate license with broker designation
-Online course certifications such as Adventures in Commercial Real Estate
-Real estate modeling courses
-Data analytics courses
Daniel Wright: -Real estate companies and transactions have become quite complex overall, so salaries continue to increase reflecting the needed education to make real estate deals successful.
-However, there continues to be a ton of small real estate companies which often pay lower salaries.
Daniel Wright: Understanding how to leverage technology to have conversations and get work done; being responsible and professional beyond what is expected; working hard; opportunities will not just show up, they will require more intensity and effort.
Lynn McKee: From entry-level grads, employers are looking for hard skills, like Argus certification, proven Excel skills and CoStar proficiency. Some experience from internships is also important to get a grad over the "no CRE experience" hurdle.
Lynn McKee: The job market was very active in 2019 and early 2020 and then shut down in March as the pandemic spread. Many employers laid off employees, particularly junior level analysts and associates for lack of work and budgetary constraints. We are now seeing these employers starting to rehire the laid off employees and considering new employees.
We've seen the number of job postings increase and a few grads from last year have received offers in late 2020 and so far in 2021. However, our entry level grads must often compete with laid off analysts and associates which already have a few years of experience under their belt. This makes for a still challenging job market for entry level grads. We expect this dynamic to improve as the pandemic wanes, the economy comes back and companies decide to grow to meet future investment opportunities as the year progresses.

Mariya Letdin Ph.D.: I think there will be an enduring impact on the commercial real estate industry and on the graduates who seek employment in it. First, allocation of capital is shifting between different asset classes and cities as a result of the pandemic. Second, the trajectory of careers may be different for some graduates who are not able to find employment in the sector or city of their choice. Thus, their careers may not be as linear as they would have been.
Mariya Letdin Ph.D.: Skills needed to enter the workforce have not changed, but I think the emphasis on preparation has increased. The pandemic has made it more challenging to train new hires, and thus graduates with strong analytical skills and some experience (internships, project work) at the time of hire may fair better.

Terry Fields: In my experience, the attribute that will dictate the future success of a graduate most accurately is strong emotional intelligence. This has been the case in the past, and it will continue to be critical to the success of real estate managers. Inherent in this skill is the ability to know yourself, to know your audience (clients, co-workers, supervisors, vendors, etc.), and to most effectively deliver communication that is clear, considerate of the audience, and empathetic. Employees that have this skill are better practitioners, better team members, and better leaders. They form stronger relationships, manage conflict more effectively, and grow their circle of influence. In competitive markets, if the "tide goes out," these are the individuals that build a personal reputation and loyalty that make their presence even more critical to the success of the organization.
In addition to emotional intelligence, two hard skills that will benefit young graduates are financial and technical competencies. The ability to comprehend the big picture of their role, expressed in dollars and graphs, will enable them to more effectively communicate with supervisors and correlate their daily activities with the mission and objectives of the organization. Being able to identify trends, variances, correlations, and causations in the spreadsheets will make their work as practitioners more effective and signal to their supervisors the higher level of thinking required for promotions in this industry. Technical competency will also continue to play a critical role in moving forward. Communication and financial skills are often expressed through the use of technical tools, including spreadsheets, virtual communication apps, presentation and design software, and property management and marketing solutions. Graduates with a strong grasp of technology and an ability to quickly learn new systems will be better able to demonstrate and communicate their value in a professional way.
Dr. Jessica Lautz: This is a unique time in the economy. The U.S. is finding new priorities that are important, cooking at home, the value of pets, and the importance of virtual tools. All of these changes come with the growth of new job sectors.
Dr. Jessica Lautz: Within the real estate sector, there has been increased growth in virtual tours, virtual listings, and even virtual open houses. Real estate consumers are looking at new ways to explore properties without leaving their homes. These tools are important in finding new ways to do business in this heavy tech world. Changes like these are inevitable moving forward.
Dave Bunton: Appraisers are self-starters and good communicators. They have to be tech-savvy and motivated to solve problems. They also need to be organized and analytical to deliver the end product to their client.