How To Become A Sales And Marketing Internship: What It Is and Career Path

What is a sales and marketing internship and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Andrew Gershoff Ph.D.,

Michelle R. Eubanks

This personnel helps with developing and implementing marketing strategies. Sales and marketing interns work with the sales and marketing team in overseeing marketing campaigns. They help with creating, expanding, and managing the company's sales and marketing channels. Also, they perform market analysis to monitor key competitors, prospective customers, and industry trends. Additionally, the interns assist the marketing team in carrying out market research, customer surveys, and focus groups.

Applicants must have a minimum of a bachelor's degree in marketing, sales, communications, or a business-related field for this job. Apart from this, you must possess organization, communication, problem-solving, multitasking, time management, interpersonal, project management, and leadership skills. You must also be conversant with marketing software and social media platforms. Additionally, you must understand marketing trends and techniques. Aside from that, you must be able to work for flexible hours and lift up to 50 pounds.

This personnel earns about $75,905. It ranges from $31,000 and $185,000.

What general advice would you give to a sales and marketing internship?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreSales And Marketing InternshipUS Average

Salary

3.3

Avg. Salary $42,269

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.02%

Black or African American 4.69%

Hispanic or Latino 11.14%

Unknown 4.88%

White 65.15%

Gender

female 50.20%

male 49.80%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a sales and marketing internship

Explore sales and marketing internship education requirements

Most common sales and marketing internship degrees

Bachelor's

85.7 %

Associate

5.6 %

Master's

4.8 %

Start to develop specific sales and marketing internship skills

Skills	Percentages
Digital Marketing	9.92%
Social Media Marketing	7.38%
Phone Calls	7.05%
Instagram	6.85%
PowerPoint	6.28%

Complete relevant sales and marketing internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales and marketing interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales and marketing internship based on U.S. Bureau of Labor Statistics data and data from real sales and marketing internship resumes.

Research sales and marketing internship duties and responsibilities

Manage social media sites (Facebook, Instagram) with new merchandise.
Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Revise sales literature, input sales data, generate PowerPoint presentations and conduct market research on competitor products.
Implement a new ERP system for all operations functions.

Prepare your sales and marketing internship resume

When your background is strong enough, you can start writing your sales and marketing internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales and marketing internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable sales and marketing internship resume templates

Build a professional sales and marketing internship resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales and marketing internship resume.