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What is a sales representative/assistant and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Frederik Beuk,
Joseph Hancock

Do you have a passion for customer service and have good interpersonal skills? If you have these essential skills, working as a sales representative might be the perfect role. This is a very rewarding job that enables you to pursue management options.

Sales representatives, also known as retail sales partners or salespeople, support buyers in choosing goods and motivating them to buy. Other responsibilities include welcoming clients, sales contracts planning, and sales record keeping. These specialists often work indoors in cozy shopping spaces but often have to take on full shifts. Holidays are typically the busiest times of the year for shops, so they devote additional hours in these periods.

There is no requirement to work as a sales representative. However, some employers prefer candidates to have at least a high school diploma or equivalent. Sales representatives selling technical goods such as vehicles or electronics may be required to undergo on-the-job training. Often potential sales representatives will improve their job opportunities by evidence of selling expertise and experience of the currently available innovations and goods.

What general advice would you give to a sales representative/assistant?

Frederik Beuk

Associate Professor of Marketing, University of Akron

The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
ScoreSales Representative/AssistantUS Average
Salary
3.0

Avg. Salary $38,112

Avg. Salary $59,228

Stability level
7.1

Growth rate 4%

Growth rate 0.3%

Diversity
3.8
Race

American Indian and Alaska Native 0.23%

Asian 5.18%

Black or African American 3.86%

Hispanic or Latino 14.40%

Unknown 3.72%

White 72.60%

Gender

female 64.49%

male 35.51%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress level
7.1

Stress level is high

7.1 - high

Complexity level
8.4

Complexity level is challenging

7 - challenging

Work life balance
4.9

Work life balance is fair

6.4 - fair

Sales representative/assistant career paths

Key steps to become a sales representative/assistant

  1. Explore sales representative/assistant education requirements

    Most common sales representative/assistant degrees

    Bachelor's

    51.6 %

    Associate

    20.0 %

    High School Diploma

    17.1 %
  2. Start to develop specific sales representative/assistant skills

    SkillsPercentages
    Product Knowledge24.23%
    Brand Awareness19.75%
    Sales Associates19.10%
    Store Associates2.50%
    Sales Reports2.39%
  3. Complete relevant sales representative/assistant training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales representative/assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales representative/assistant based on U.S. Bureau of Labor Statistics data and data from real sales representative/assistant resumes.
  4. Research sales representative/assistant duties and responsibilities

    • Manage organization website and Facebook page; writing articles for websites and newsletters.
    • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
    • Create and maintain purchase and sales orders for clients through use of POS systems.
    • Operate a well-establish POS system which include POS reporting tools to better assist the sales team.
  5. Prepare your sales representative/assistant resume

    When your background is strong enough, you can start writing your sales representative/assistant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales representative/assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable sales representative/assistant resume templates

    Build a professional sales representative/assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales representative/assistant resume.
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  6. Apply for sales representative/assistant jobs

    Now it's time to start searching for a sales representative/assistant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first sales representative/assistant job

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Average sales representative/assistant salary

The average sales representative/assistant salary in the United States is $38,112 per year or $18 per hour. Sales representative/assistant salaries range between $30,000 and $47,000 per year.

Average sales representative/assistant salary
$38,112 Yearly
$18.32 hourly

What am I worth?

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How do sales representative/assistants rate their job?

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Sales representative/assistant reviews

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A zippia user wrote a review on Jul 2020
Pros

Pay was consistent and you pick your own rate based on the commission you choose to bring in. Spending so much time together created a bond between the team where uplifting one another on bad days became part of the job. I guess it depends on your particular work environment but the bonds created kept us going.

Cons

Felt like I was chained to the table, changes were made on a daily basis, and work became a race against the clock for 9 hours. Managers look down at you as a number on their chart and not a human being, good workers became poor workers, great workers were barely good, and the robots working exactly as needed were the only ones lucky enough to escape the cubicle prison.


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A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


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A zippia user wrote a review on May 2020
Pros

i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.

Cons

People without vision, dreams and selfishness.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.