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Sales representative/assistant manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales representative/assistant manager skills. We ranked the top skills for sales representative/assistant managers based on the percentage of resumes they appeared on. For example, 35.2% of sales representative/assistant manager resumes contained customer service as a skill. Continue reading to find out what skills a sales representative/assistant manager needs to be successful in the workplace.

15 sales representative/assistant manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales representative/assistant managers use customer service:

Provided phenomenal customer service at all times as demonstrated through receiving a high level of customer satisfaction rating through General Motors.
Facilitated training of products and services through seminars * Managed daily operations of customer service, inventory and store operations.

2. Customer Satisfaction

Here's how sales representative/assistant managers use customer satisfaction:

Provided proactive account relationship management ensuring service quality and quick resolutions of concerns to ensure customer satisfaction and business growth.
Contributed to all phases of business management and profitability including sales, inventory control, product placement and customer satisfaction.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales representative/assistant managers use product knowledge:

Traveled frequently to offer competitive equipment services and contract pricing solutions through working product knowledge.
Provide high-level product knowledge to build excellent value during presentations and demonstrations.

4. Sales REP

Here's how sales representative/assistant managers use sales rep:

Top marketing sales representative where my customer relations skills were utilized to smoothly handle customer complaints and improve company representation.
Coached and developed sales representatives to ensure company objectives were implemented and achieved.

5. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how sales representative/assistant managers use repeat business:

Handled customer complaints and product returns while maintaining a positive and friendly personality to encourage repeat business for our customer base.
Developed excellent networking skills and established strong relationships resulting in repeat business and excellent referrals.

6. Sales Quota

Here's how sales representative/assistant managers use sales quota:

Exceeded sales quotas consistently resulting in numerous awards.
Exceeded monthly sales quotas through the use of successful persuasive sales and negotiation techniques for new and used automotive inventory.

7. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how sales representative/assistant managers use sales floor:

Assist the entire customers on the sales floor, clean the store, check inventory, make schedules.
Promoted to assistant sales manager with recruitment, training, supervisory, advertising and sales floor design responsibilities.

8. Bank Deposits

Any money that a customer chooses to leave with their bank account is a deposit. Deposits can vary in amounts and different banks have limits on the deposits their customers can have as a minimum. Banks charge customers for deposits especially when a teller is used by the customer to deposit money into their account.

Here's how sales representative/assistant managers use bank deposits:

Trouble shooting, resolved and documented customer complaints, pay company bills and made bank deposits for the company.
Collected money from staff and ensured bank deposits were done correctly and on a timely manner.

9. Inventory Control

Here's how sales representative/assistant managers use inventory control:

Coordinate transportation of purchases, logistic, Approves merchandise delivery by authorizing payment and Inventory Control.
Monitored inventory control and was responsible for total quality management within the various departments.

10. Customer Complaints

Here's how sales representative/assistant managers use customer complaints:

Resolve customer complaints whenever required.
Opened and closed store on scheduled days and to help solve customer complaints while manager was not available.

11. Store Operations

Here's how sales representative/assistant managers use store operations:

Manage daily store operations to include reporting, staffing, scheduling, staff management, and audit compliance.
Conduct store operations, inventory and stock, sales goals and loss prevention using management software.

12. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how sales representative/assistant managers use pos:

Handled business transactions via CounterPoint POS system.
Update and troubleshoot all POS and apple/pc software and hardware issues.

13. Personal Sales

Here's how sales representative/assistant managers use personal sales:

Exceeded personal sales goals of $1,000 a day, every week for the entire time I worked there.
Received awards for personal sales of $250k in one year's period.

14. Store Sales

Here's how sales representative/assistant managers use store sales:

Promoted store sales, new items, and seasonal trends on social media.
Trained store sales staff in operating, marketing and merchandising coffee products.

15. Customer Relations

Here's how sales representative/assistant managers use customer relations:

Established and maintained current customers and potential future customer relationships; identified their product needs by developing rapport and reliability.
Practiced quality assurance and advanced customer relations.

What skills help Sales Representative/Assistant Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales representative/assistant manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales representative/assistant managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales representative/assistant managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales representative/assistant manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales representative/assistant managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales representative/assistant manager stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

Do you want to know more?

List of sales representative/assistant manager skills to add to your resume

The most important skills for a sales representative/assistant manager resume and required skills for a sales representative/assistant manager to have include:

Customer Service
Customer Satisfaction
Product Knowledge
Sales REP
Repeat Business
Sales Quota
Sales Floor
Bank Deposits
Inventory Control
Customer Complaints
Store Operations
POS
Personal Sales
Store Sales
Customer Relations

Sales Techniques
Sales Training
Retail Sales
Customer Accounts
Sales Associates
Cold Calls
Sales Reports
Sales Presentations
Training Sessions
Direct Sales
Product Line
Customer Orders
Customer Inquiries
Retail Store
Inventory Management

Customer Issues
Sales Strategies
PowerPoint
Cash Drawers
Trade Shows
Sales Process
Cell Phones
Stock Room
Sales Volume
Sales Contracts
Store Maintenance
QuickBooks
Security Practices
Store Inventory
Store Appearance

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Sales Representative/Assistant Manager Skills

Updated January 8, 2025

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