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Sales team leader representative skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Frederik Beuk,

Linda Hajec

Below we've compiled a list of the most critical sales team leader representative skills. We ranked the top skills for sales team leader representatives based on the percentage of resumes they appeared on. For example, 25.0% of sales team leader representative resumes contained customer service as a skill. Continue reading to find out what skills a sales team leader representative needs to be successful in the workplace.

15 sales team leader representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales team leader representatives use customer service:

Managed variety of customer service and administrative tasks to resolve issues quickly and efficiently.
Provided accurate information excellent customer service in order to promote customer retention.

2. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how sales team leader representatives use repeat business:

Developed lasting relationships with customers, driving repeat business and referrals.
Developed effective e-marketing and social media marketing strategies needed to grow repeat business by 20% while retaining existing customers.

3. Inbound Calls

Here's how sales team leader representatives use inbound calls:

Developed effective relationships with all departments utilizing various lines of communication and directed inbound calls to the appropriate department via switchboard.
Handled computer-generated outbound calls and accepted inbound calls in order to sell extended warranties on Dell computers-consistently exceeding sales goals.

4. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales team leader representatives use product knowledge:

Coordinated and implemented training program for new employees that focused on product knowledge and advanced selling skills.
Maintained the highest level of product knowledge and simplified the process of selling.

5. Customer Satisfaction

Here's how sales team leader representatives use customer satisfaction:

Improved customer satisfaction ratings by coaching/specially training various employees.
See that install was completed on all sold lines, and maintain customer satisfaction following all installs.

6. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how sales team leader representatives use outbound calls:

Operated as a team lead, while making outbound calls to sell phone service.
Qualified leads by making 75-100 outbound calls a day to prospective clients.

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7. Door-To-Door Sales

Here's how sales team leader representatives use door-to-door sales:

Acted as Team Lead to train on methods of door-to-door sales for AT&T's U-verse product.

8. Sales Techniques

Here's how sales team leader representatives use sales techniques:

Established and implemented effective consumer friendly sales techniques into employee training program.
Created an addition to the training manual and sales techniques to improve productivity

9. Sales Training

Here's how sales team leader representatives use sales training:

Graduated from extensive 6-week sales training program - expectation of mastering entire sales cycle.
Competed excellence in sales training courses on a monthly basis.

10. Trade Shows

Here's how sales team leader representatives use trade shows:

Set up and work multiple trade shows within the industry to create more brand awareness along with gaining new customers.
Identified prospective customers by using business directories, participating in organizations, clubs and attending trade shows and conferences.

11. Sales REP

Here's how sales team leader representatives use sales rep:

Key member of Management Team directing Sales Representatives and conducting daily functions in support of successful and accomplishment-driven operations.
Provided a positive environment as well as positive energy to help sales representatives acquire new business.

12. Customer Retention

Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.

Here's how sales team leader representatives use customer retention:

Track, trend and communicate reporting information to management to improve the customer retention process as a team lead.
Handle various customers request resulting in high customer retention by helping customers with pricing of products.

13. Sales Targets

Here's how sales team leader representatives use sales targets:

Direct consultative sales targeting verticals including Commodities/Energy, Technology, Consumer Products, Pension Plan Sponsors and Financial Services.
Accomplished professional with proven track record of success - Consistently achieved or exceeded sales targets expectations.

14. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how sales team leader representatives use sales floor:

Assisted in additional training on the sales floor.
Restock sales floor as needed daily.

15. Sales Performance

Here's how sales team leader representatives use sales performance:

Promoted to account management and entrusted with team leadership role as a result of demonstrated sales performance and strategic planning abilities.
Received 2006 Rookie of the year award for demonstrating superior skills in leadership and sales performance.

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What skills help Sales Team Leader Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What sales team leader representative skills would you recommend for someone trying to advance their career?

Frederik Beuk

Associate Professor of Marketing, University of Akron

Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.

What technical skills for a sales team leader representative stand out to employers?

Linda Hajec

Assistant Teaching Professor of Accounting, Associate Chair, Student Recruitment, Retention and Outreach, Penn State Behrend

I think the basics are still important - the feedback from employers still says that they want to see excellent skills in Excel - but if we are talking about changes as a result of the pandemic, job candidates that can also show a comfort level with remote meeting software will feel more natural and less awkward going forward. If you are going to meet on Zoom, make sure you know where to find the features on the screen and if you need to, practice with someone who knows you are just needing to mess around with the settings.

The last thing you would want to do is accidentally exit your interview halfway through because you didn't know where the "share screen" button was. Being familiar with other online collaboration software such as Teams or GoogleDocs is important, too. Even companies that are not working 100% remote are finding great use for these kind of sites, even just to house documents such as policy manuals that they want to share with a group of employees. The fact that a group can work together an collaborate asynchronously is a reality that many companies had not faced before, so the employee needs to be prepared to remember to follow up on team projects instead of waiting for a meeting to see where everything stands.

What soft skills should all sales team leader representatives possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of sales team leader representative skills to add to your resume

The most important skills for a sales team leader representative resume and required skills for a sales team leader representative to have include:

Customer Service
Repeat Business
Inbound Calls
Product Knowledge
Customer Satisfaction
Outbound Calls
Door-To-Door Sales
Sales Techniques
Sales Training
Trade Shows

Sales REP
Customer Retention
Sales Targets
Sales Floor
Sales Performance
Sales Strategies
Financial Transactions
Cold Calls
Customer Accounts
Customer Calls

Customer Relations
Business Development
Sales Associates
Leadership
Customer Issues
Customer Complaints
Customer Orders
Inventory Control

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Sales Team Leader Representative Skills

Updated January 8, 2025

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