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Search marketing manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a search marketing manager. Search marketing managers usually study business, marketing, or communication. 83% of search marketing managers hold a bachelor's degree, and 10% hold an master's degree. We analyzed 334 real search marketing manager resumes to see exactly what search marketing manager education sections show.
The most common colleges for search marketing managers are the University of Washington and the University of Washington.
There are also many online search marketing manager courses to help get the education required to be a search marketing manager.
What education do you need to become a search marketing manager?
What degree do you need to be a search marketing manager?
- Bachelor's, 83%
- Master's, 10%
- Associate, 5%
- High School Diploma, 1%
- Other Degrees, 1%
What should I major in to become a search marketing manager?
- Business, 19%
- Marketing, 17%
- Communication, 11%
- Management, 7%
- Other Majors, 46%
Most common colleges for search marketing managers
| Search marketing manager common college | Percentages |
|---|---|
| University of Washington | 8.96% |
| University of San Francisco | 7.46% |
| Pace University | 5.97% |
| University of Colorado at Boulder | 5.97% |
| University of Phoenix | 5.97% |
Best majors for search marketing managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 18.7% |
| 2 | Marketing | 17.0% |
| 3 | Communication | 11.0% |
| 4 | Management | 6.6% |
| 5 | Economics | 4.4% |
Best colleges for search marketing managers
The best colleges for search marketing managers are Northwestern University, University of Southern California, and University of Pennsylvania.
A search marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for search marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become search marketing managers.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-state tuition
$9,808
Enrollment
13,990
20 best online courses for search marketing managers
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1. Product Management (Part Time)
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3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Digital Consumer Search and Marketing
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.\n\nBy the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:\n\nSearch Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay...
6. Search Engine Optimization (SEO)
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business...
7. SEO: Master Search Engine Optimization and SEO Link Building
Secrets of 2017 To Boost Search Rank, Conversions, Content, Traffic, Sales, Shares & Links for Wordpress & Other Sites...
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9. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
10. Data Product Manager
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11. KPIs: Key Performance Indicators A-Z: Performance Management
The fundamentals of choosing, designing, implementing and presenting KPI Metrics and Dashboards in Business Operations...
12. SEO Strategy: Keyword Research, Audit & Link Building
Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links...
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16. Supply Chain Management KPIs: Metrics Inventory Performance
Key Performance Indicators: Measure & Improve the Performance of your Supply Chain and Inventory Operations Management...
17. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
18. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
19. SEO Training Course 2018: Proven SEO & Link building Tactics
To Get Rank #1 on Google, Learn SEO that works. Search Engine Optimization for Newbies, Business Owner, Web Developers...
20. Certified Key Performance Indicators Professional (CKPIP)
Be a Certified KPI Professional by learning from KPI Mega Library best-selling author (All about Metrics & Measures)...
Top 10 most affordable universities for search marketing managers
The most affordable schools for search marketing managers are University of Florida, fashion institute of technology, and suny farmingdale.
If the best universities for search marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for search marketing managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
3. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
4. USF Sarasota-Manatee
Sarasota, FL • Private
In-state tuition
$5,587
Cost of attendance
13,043
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
9. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
10. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
Top 10 hardest universities to get into for search marketing managers
The hardest universities for search marketing managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for search marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for search marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
7. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
8. SUNY at Binghamton
Vestal, NY • Private
Admissions rate
40%
SAT average
1,376
9. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for search marketing managers
The easiest schools for search marketing managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.
Some schools are much easier to get into. If you want to start your career as a search marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for search marketing managers.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. D'Youville College
Buffalo, NY • Private
Admissions rate
100%
SAT average
1,072
4. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
7. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
8. Mount Saint Mary's University
Los Angeles, CA • Private
Admissions rate
84%
SAT average
1,031
9. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
10. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
Average search marketing manager salary by education level
| Search marketing manager education level | Search marketing manager salary |
|---|---|
| Master's Degree | $93,184 |
| Bachelor's Degree | $83,256 |
| Doctorate Degree | $96,967 |
Search marketing manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025