Search marketing manager job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

NetSpend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company's prepaid cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card.

NetSpend Direct is an entrepreneurial business unit within NetSpend, with responsibility for growing the company's online and direct-to-consumer business line including all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.

We are looking for a digital marketing star to lead & grow our paid search channel with a focus on performance and profitability. You will be responsible for the company's search vision, strategy and execution, while also helping develop NetSpend's digital marketing stack through industry thought leadership.
What You'll Do
Paid Search Management - Responsible for strategy, execution and measurement of paid search campaigns for NetSpend and partner branded programs. Review daily, weekly, monthly performance trends and direct optimization activities. Oversee SEM budget pacing and media efficiency ensuring volume goals are met.Full Funnel Management - Own the strategy and execution for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, product order flow optimization, and paid remarketing Testing - Whether we are testing copy, landing pages or tactics, we are always looking for ways to improve performance and will call on this person to provide more bandwidth and rigor in this area. Additionally, this person will help to formulate new audiences to test.Optimization -Success in this role will require leveraging self-service management tools, analyze campaign performance by integrating front and back end metrics, and identifying areas of opportunity and risk. You will need to be able to translate these analyses into actionable tactics.Budgeting and forecasting - Live, breathe and own your numbers. Work with the Digital Team and Account Managers to provide paid search budgeting guidance along with forecasted KPIs including CPA and Order targets. Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast. Strategic Roadmap - Aid in the research and discovery of new marketing technologies and tools that will help us scale our digital marketing programs.Competitive Analysis - Leverage enterprise class web tools to provide regular updates on the competitive landscape Executive Presentations - Develop and present channel summaries for leadership, identifying key areas of opportunity and risk. When appropriate develop and present investment business cases for areas of growth and innovation.

What's Great About It

You'll own your channels marketing experiences across acquisition, remarketing, and marketing analytics You'll get to focus on your passion for internet technologies, segmentation and 1.1 user journeys that marry with creative that performs.And of course, you will be joining an industry leader with a solid growth record and expansion opportunities.

Experience We're Looking For

Bachelor's Degree5 + years' relevant professional online marketing experience with significant B2C marketing experience. Deep expertise in managing large complex paid search programs preferred.Proficiency using media buying software such as AdWords and MarinQuantitative wizard -Be a thought leader in gathering and identifying hypothesis for analysis, blending front end SEM data with business performance. Evaluate and understand operational results, activities and variances. Must be very proficient with Excel and able to analyze campaign performance with the support of the data analytics team Performance marketing oriented with proven results in driving new account/customer growth Creative eye and sensibility - while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded Love the craft of performance marketing, and wears that passion on your sleeve Knowledge of relevant online analytics tools and online marketing service providers/solutions Detail focused with proven ability to execute and implement acquisition programs
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Acquire BPO is an award-winning, global business outsourcer with 8,500+ staff operating out of Class A officesin 16 locations across the Philippines, Australia, the Dominican Republic and the US, as well as fromcomprehensive Work-from-Home environments, where client-permitted. We are one of the fastest-growing BPO companies and Australia's largest outsourcer to the Philippines.

We have 15-years' experience delivering intelligent contact center and back-office functions for globalbusinesses across many industries including telecommunications, banking and financial services, insurance,media, education and retail. We're recognized as being Safe, Flexible and Innovative, giving our clients thecapability to Outsource with confidence.

As a dynamic organization with the ability to take your career to the next level, we're looking for strongcandidates to join our team and partner with one of the biggest cloud communications companies in the world -RingCentral. We value our employees highly and, as such, offer excellent career development programs andcompetitive compensation and benefits packages.

RingCentral is the global leader in cloud-based communications and collaboration software. We arefundamentally changing the nature of human interaction-giving people the freedom to connect powerfullyand personally from anywhere, at any time, on any device.

We're a $1.5 billion company that's growing at 30+% annually and we're expanding our Solutions EngineeringTeam to make sure we stay ahead of the competition.
Acquire BPO is currently looking for a Paid Search Manager to support us, RingCentral:
As a Paid Search Manager you will have ownership over a multi-million dollar search budget, with the objective of driving sales pipeline and ecommerce purchases.You will meet your goals by leveraging hands-on SEM experience executing and maintaining Google and Bing paid search campaigns completely in-house.You have a passion for the ever-changing B2B space and understand how to drive toward more than just a form fill - but rather a prospect with a high likelihood of driving RingCentral revenue for years to come.

RESPONSIBILITIES:
Meet or exceed performance targets through day-to-day campaign management: budgeting and strategy planning, building & expanding of campaigns, ad copy writing, landing page testing, bid management, audience building, positive & negative keyword, etc Maintain and QA bidding & reporting data across Ecommerce and SalesforceWork with Finance and Reporting to create and track spending against POs, update forecasts, provide Company Name 2 seasonality estimates, and report out on daily goals.Work with Creative and Web-development to create winning on-brand copy, landing pages, and other marketing assets.Work closely with vendor representatives to stay current with industry trends and best practices Attend weekly meetings and provide performance insight to various stakeholders and updates on initiatives.Intake requests from various stakeholders to execute SEM projects and align to current goals.

Desired Qualifications:
4+ years of hands-on experience planning and executing large-scale SEM campaigns without the need of an agency Deep understanding of Google and Bing's bidding algorithms to meet budget and performance goals.Hybrid of B2B and consumer experience preferred Master with Excel and Google Sheets to create and maintain dashboards and provide ad hoc analysis. Comfortable with sumifs ,countifs, vlookup, pivot tablets, etc.Ability to combine large amounts of disparate data sets into a single cohesive report & story.Demonstrated experience delivering against marketing targets Ad tech product knowledge (Google Analytics, Adobe, Salesforce, etc) Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc.Ability to provide performance updates to both technical and non-technical audiences Be comfortable working in a highly Matrix organization Google Adwords/Bing Ads certification not required, but a plus

What we offer:We offer all the work/life benefits you could ever want, (and none of the micromanagement.)
Flexible work arrangement (Hybrid Setup) Comprehensive HMO package (medical and dental) Personal Time Off LeavesPerformance IncentiveEmployee Assistance and Wellness Programs
To know more about the Acquire-RingCentral Manila collaboration, you may visit www.ringcentral.com.ph
By completing your application for this role, you:
Agreed that the information collected through this site will only be processed with your prior consent and for the purpose of facilitating your employment opportunities Have read and agreed to our Data Privacy Policy

About Us: VMLY&R

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.

Where you shine

VMLY&R Commerce is searching for an exceptional SEM Manager to lead paid search efforts on growing accounts! In this client facing role, you will craft the long-term SEM strategy while engaging in direct optimizations.

What your success will look like

* Plan and Buy Paid Search across a variety brands in both search engines & across retailer platforms
* Creating media objectives and strategies for SEM campaigns
* Own and Manage SEM campaigns
* Keyword Research and Ad Copy Development
* Manage and maintain SEM budgets or SEM spend summaries
* Track and analyze campaign data to optimize in service of client goals
* Pull data and consolidate insights for media reports for the clients
* Present the results reports to internal stake holders as well as clients
* Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
* Conduct forecasting for annual and monthly client budgets
* Proactively work with cross-functional teams to build and deliver client reporting
* Stay current with new advances in search engine marketing and the competitive landscape & ensure best practice and innovation in all paid search activities
* Proactively seek out new opportunities and make recommendations to grow SEM campaigns through relationships with platform reps & vendors
* Liaise with other channels - Display, Social, TV etc.
* Contribute to RFPs / new opportunities as needed
* Conduct research using media+ tools: Simmons, SEM Rush, Kantar Strategy

Who you are and what you bring

* Minimum 3+ years experience in Paid Search
* Strong Google Ads & Microsoft Ads campaign management experience
* Google Ads & Microsoft Ads certifications
* Strong grasp of Google Analytics - ability to understand tracking, pull reports and troubleshoot
* Expertise in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), and 3rd party platform tools (Skai, Criteo, etc)
* Retailer platform expertise preferred (WMC, KPM, Instacart, Amazon, etc.)
* Strong client facing presentation skills
* Experience working with mid-large campaigns (i.e. budgets of $250,000+)

Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

* Corporate gift matching program
* Paid time off for volunteering
* Paid parental leave
* Ranked No. 1 in advertising for our adoption assistance program
* Corporate discounts
* VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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