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Best states for a search marketing specialist
Quoted expert
Marlene Kahla Ph.D.
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Search marketing specialist opportunities vary in different parts of the country. In order to help you determine the best states for search marketing specialists, we ranked all fifty states from best to worst for search marketing specialists.In order to help you decide which state is the best for search marketing specialists, we ranked all 50 states and the District of Columbia from best to worst for search marketing specialist jobs.
In order to get you the best states for search marketing specialists, we looked at our data on jobs and wages -- specifically the average annual wage and the number of available jobs per capita.We found that North Carolina is the best state for search marketing specialist jobs, whereas Mississippi is the worst.
10 best states for search marketing specialists in 2025
1. North Carolina
Total search marketing specialist jobs: 1,518 Average annual salary: $78,183 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $100,000 Location Quotient: 1.252. Delaware
Total search marketing specialist jobs: 196 Average annual salary: $78,669 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $102,000 Location Quotient: 1.243. Minnesota
Total search marketing specialist jobs: 1,067 Average annual salary: $68,872 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $85,000 Location Quotient: 1.274. Arkansas
Total search marketing specialist jobs: 369 Average annual salary: $72,546 Lowest 10 percent earn: $57,000 Highest 10 percent earn: $92,000 Location Quotient: 1.125. Colorado
Total search marketing specialist jobs: 879 Average annual salary: $69,924 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $88,000 Location Quotient: 1.176. New Jersey
Total search marketing specialist jobs: 757 Average annual salary: $84,910 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $111,000 Location Quotient: 0.767. Maryland
Total search marketing specialist jobs: 915 Average annual salary: $72,318 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $94,000 Location Quotient: 1.148. Georgia
Total search marketing specialist jobs: 1,493 Average annual salary: $64,203 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $82,000 Location Quotient: 1.149. New Hampshire
Total search marketing specialist jobs: 296 Average annual salary: $63,042 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $80,000 Location Quotient: 1.3410. Washington
Total search marketing specialist jobs: 579 Average annual salary: $80,192 Lowest 10 percent earn: $63,000 Highest 10 percent earn: $101,000 Location Quotient: 0.63
Search marketing specialist jobsNear Columbus, OH
How Zippia determines the best states to be a search marketing specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a search marketing specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | North Carolina | $78,183 | $60,000 | 10,273,419 | 1,518 |
| 2 | Delaware | $78,669 | $60,000 | 961,939 | 196 |
| 3 | Minnesota | $68,872 | $55,000 | 5,576,606 | 1,067 |
| 4 | Arkansas | $72,546 | $57,000 | 3,004,279 | 369 |
| 5 | Colorado | $69,924 | $55,000 | 5,607,154 | 879 |
| 6 | New Jersey | $84,910 | $64,000 | 9,005,644 | 757 |
| 7 | Maryland | $72,318 | $55,000 | 6,052,177 | 915 |
| 8 | Georgia | $64,203 | $50,000 | 10,429,379 | 1,493 |
| 9 | New Hampshire | $63,042 | $49,000 | 1,342,795 | 296 |
| 10 | Washington | $80,192 | $63,000 | 7,405,743 | 579 |
| 11 | Ohio | $64,219 | $50,000 | 11,658,609 | 1,226 |
| 12 | Virginia | $66,207 | $50,000 | 8,470,020 | 1,368 |
| 13 | Wisconsin | $62,725 | $50,000 | 5,795,483 | 730 |
| 14 | Nevada | $62,985 | $47,000 | 2,998,039 | 282 |
| 15 | Florida | $64,271 | $48,000 | 20,984,400 | 2,245 |
| 16 | Idaho | $63,840 | $49,000 | 1,716,943 | 203 |
| 17 | Texas | $62,008 | $46,000 | 28,304,596 | 3,031 |
| 18 | South Dakota | $59,829 | $48,000 | 869,666 | 161 |
| 19 | California | $74,903 | $56,000 | 39,536,653 | 2,838 |
| 20 | New York | $68,883 | $52,000 | 19,849,399 | 1,575 |
| 21 | Tennessee | $63,087 | $49,000 | 6,715,984 | 708 |
| 22 | Montana | $62,484 | $50,000 | 1,050,493 | 143 |
| 23 | Pennsylvania | $59,365 | $45,000 | 12,805,537 | 1,921 |
| 24 | Maine | $60,876 | $48,000 | 1,335,907 | 201 |
| 25 | Arizona | $62,258 | $47,000 | 7,016,270 | 787 |
| 26 | Connecticut | $60,875 | $46,000 | 3,588,184 | 556 |
| 27 | North Dakota | $57,555 | $47,000 | 755,393 | 148 |
| 28 | Rhode Island | $59,626 | $46,000 | 1,059,639 | 179 |
| 29 | Alaska | $62,452 | $55,000 | 739,795 | 116 |
| 30 | District of Columbia | $65,802 | $50,000 | 693,972 | 190 |
| 31 | Illinois | $63,852 | $50,000 | 12,802,023 | 1,140 |
| 32 | Oklahoma | $60,277 | $47,000 | 3,930,864 | 282 |
| 33 | Wyoming | $55,231 | $44,000 | 579,315 | 116 |
| 34 | Iowa | $58,308 | $46,000 | 3,145,711 | 446 |
| 35 | South Carolina | $59,771 | $46,000 | 5,024,369 | 465 |
| 36 | New Mexico | $59,241 | $45,000 | 2,088,070 | 211 |
| 37 | Missouri | $59,276 | $47,000 | 6,113,532 | 631 |
| 38 | Michigan | $56,241 | $43,000 | 9,962,311 | 950 |
| 39 | Utah | $56,539 | $43,000 | 3,101,833 | 424 |
| 40 | Nebraska | $52,606 | $42,000 | 1,920,076 | 354 |
| 41 | Hawaii | $51,518 | $42,000 | 1,427,538 | 156 |
| 42 | Massachusetts | $58,452 | $45,000 | 6,859,819 | 1,026 |
| 43 | Kentucky | $55,042 | $43,000 | 4,454,189 | 440 |
| 44 | Vermont | $43,850 | $34,000 | 623,657 | 132 |
| 45 | Oregon | $57,811 | $44,000 | 4,142,776 | 450 |
| 46 | Alabama | $55,387 | $42,000 | 4,874,747 | 397 |
| 47 | Indiana | $54,658 | $43,000 | 6,666,818 | 646 |
| 48 | Kansas | $50,563 | $40,000 | 2,913,123 | 405 |
| 49 | West Virginia | $52,232 | $40,000 | 1,815,857 | 176 |
| 50 | Louisiana | $52,916 | $39,000 | 4,684,333 | 321 |
| 51 | Mississippi | $45,933 | $35,000 | 2,984,100 | 212 |
Highest paying states for search marketing specialists
| Rank | State | Avg. Search Marketing Specialist Salary |
|---|---|---|
| 1 | North Carolina | $78,183 |
| 2 | Delaware | $78,669 |
| 3 | Minnesota | $68,872 |
| 4 | Arkansas | $72,546 |
| 5 | Colorado | $69,924 |
| 6 | New Jersey | $84,910 |
| 7 | Maryland | $72,318 |
| 8 | Georgia | $64,203 |
| 9 | New Hampshire | $63,042 |
| 10 | Washington | $80,192 |
| 11 | Ohio | $64,219 |
| 12 | Virginia | $66,207 |
| 13 | Wisconsin | $62,725 |
| 14 | Nevada | $62,985 |
| 15 | Florida | $64,271 |
| 16 | Idaho | $63,840 |
| 17 | Texas | $62,008 |
| 18 | South Dakota | $59,829 |
| 19 | California | $74,903 |
| 20 | New York | $68,883 |
| 21 | Tennessee | $63,087 |
| 22 | Montana | $62,484 |
| 23 | Pennsylvania | $59,365 |
| 24 | Maine | $60,876 |
| 25 | Arizona | $62,258 |
| 26 | Connecticut | $60,875 |
| 27 | North Dakota | $57,555 |
| 28 | Rhode Island | $59,626 |
| 29 | Alaska | $62,452 |
| 30 | District of Columbia | $65,802 |
| 31 | Illinois | $63,852 |
| 32 | Oklahoma | $60,277 |
| 33 | Wyoming | $55,231 |
| 34 | Iowa | $58,308 |
| 35 | South Carolina | $59,771 |
| 36 | New Mexico | $59,241 |
| 37 | Missouri | $59,276 |
| 38 | Michigan | $56,241 |
| 39 | Utah | $56,539 |
| 40 | Nebraska | $52,606 |
| 41 | Hawaii | $51,518 |
| 42 | Massachusetts | $58,452 |
| 43 | Kentucky | $55,042 |
| 44 | Vermont | $43,850 |
| 45 | Oregon | $57,811 |
| 46 | Alabama | $55,387 |
| 47 | Indiana | $54,658 |
| 48 | Kansas | $50,563 |
| 49 | West Virginia | $52,232 |
| 50 | Louisiana | $52,916 |
| 51 | Mississippi | $45,933 |
Expert opinions on the best states for search marketing specialists
Are there any particularly good places in the United States for search marketing specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Search marketing specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025