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What is a senior director, marketing & communications and how to become one
As a senior director of marketing and operations, you will hold a great amount of responsibility for the various marketing and operational activities of your company. As such, your duties will include spearheading marketing campaigns, developing operational strategies, supervising subordinate staff members, and communicating progress to other executives and stakeholders in the company.
Senior directors of marketing and operations usually work in private offices and frequently interact with marketing and operations managers. They may also travel for business both locally and internationally, as well as attend client meetings, business conferences, and important marketing events.
An advanced degree in marketing, business, or communications is ideal for this job. However, the minimum requirement that employers usually look for is a bachelor's degree. Apart from education, employers also want to see years of industry experience, as well as a good track record in leadership roles.
As you would expect, the salary for this job is more than six digits, similar to other upper-level managers. On average, senior directors of marketing and operations make around $114,000 a year, depending on their experience and skills.
What general advice would you give to a senior director, marketing & communications?
Stephanie Dellande
Professor, Menlo College
Avg. Salary $133,729
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 57.26%
male 42.74%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Senior director, marketing & communications career paths
Key steps to become a senior director, marketing & communications
Explore senior director, marketing & communications education requirements
Start to develop specific senior director, marketing & communications skills
Skills Percentages Digital Marketing 8.03% Communications Strategy 6.18% Marketing Campaigns 5.97% Press Releases 5.94% SEO 4.33% Complete relevant senior director, marketing & communications training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior directors, marketing & communications learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior director, marketing & communications based on U.S. Bureau of Labor Statistics data and data from real senior director, marketing & communications resumes.Research senior director, marketing & communications duties and responsibilities
- Lead online marketing initiatives for building traffic, sales and lead generation, including SEO, content marketing and social media.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Create scripted campaigns within CRM system for outbound call center testing and rollout.
- Utilize SEO and SEM to optimize metrics and adapt marketing strategies to meet business goals.
Get senior director, marketing & communications experience
Generally, it takes 8-10 years to become a senior director, marketing & communications. The most common roles before becoming a senior director, marketing & communications include marketing director, director of communications and marketing team lead and marketing manager.Prepare your senior director, marketing & communications resume
When your background is strong enough, you can start writing your senior director, marketing & communications resume.
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Apply for senior director, marketing & communications jobs
Now it's time to start searching for a senior director, marketing & communications job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average senior director, marketing & communications salary
The average senior director, marketing & communications salary in the United States is $133,729 per year or $64 per hour. Senior director, marketing & communications salaries range between $91,000 and $194,000 per year.
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Updated January 8, 2025
