Senior director, marketing & communications job description

• Knowledge of value-based care arrangements and how to market those models through multiple B2B
• Strong oral and written communication skills; demonstrated ability to lead through influence
• Ability to manage, develop, and retain talent
• Gravitas and ability to work collaboratively with organization’s leadership team
• Deeply resonates with and is motivated by Equality’s mission and the opportunity to positively impact the health of underserved populations
• Successful record of managing multiple projects with demonstrated ability to work independently in rapidly-changing environments
• The ability to work collaboratively.
• Strong organizational and prioritization skills; able to manage multiple activities and work independently with minimal supervision
• Strong research and communication skills.

A Great Fit – Those successful in the role will have the following attributes:

• Driven by our mission – You have a personal connection to our mission.
• Urgency and Focus – You learn rapidly and eagerly and work with a sense of urgency while ensuring alignment to our priorities.
• Unity and Collaboration – You seek what is best for EQH and are ego-less in your search for the best ideas.
• Deliver on your work – You take on commitments, tackle the obstacles, and do what it takes to deliver impact. You focus on driving great results. If you have an issue or need help, you notify early.
• Walk the talk – You do what you say you will do. You recognize the importance of your leadership shadow.
• Challenge the status quo – You prefer to take the road less traveled and are motivated to be a healthcare “rebel”.
• Change agile – You recognize that flexibility and agility are hallmark traits for high growth companies.

The Fatal Flaws – you will not succeed in this role if you demonstrate the following behaviors/mindsets, among others:

• Lone Wolf – We’re a high performing team that expects all on the team to act like a founder – grab loose balls, jump in from the sidelines and offer help; and take pride in the accomplishments of the organization, team, and yourself.
• Dislike Ambiguity – You like comfort rather than challenge. You desire your days and work to be highly structured and defined.
• Risk Averse – You hesitate to make decisions because you fear being wrong.

The Lymphoma Research Foundation (LRF) seeks a dynamic Senior Director of Marketing and Communications.

Located in New York City, LRF is the nation's largest non-profit organization devoted to funding innovative research and serving the lymphoma community through a comprehensive series of education programs, outreach initiatives, and patient services. The Foundation's mission is to eradicate lymphoma and serve those impacted by the disease.
*About the Foundation*

LRF is dedicated to finding a cure for lymphoma, the most common form of blood cancer, by funding biomedical research and supporting the next generation of lymphoma researchers. With the guidance of the Foundation's prestigious Scientific Advisory Board (SAB), which is comprised of 45 of the world's leading lymphoma experts, LRF invests in the research and scientists which have the greatest potential to improve our understanding of lymphomas and lead to improved treatment options for patients. To date, the Foundation has funded more than $70 million in research focused on the origins and treatment of lymphoma.

Through comprehensive disease guides and publications, in-person conferences, and online resources, the Foundation provides education for people with lymphoma, as well as their loved ones and caregivers. A robust suite of LRF patient services provide direct support to people who have received a lymphoma diagnosis. These services include the national Lymphoma Helpline, a Clinical Trials Information Service, Lymphoma Support Network and patient aid grant program. An industry leader in digital communications, the Foundation maintains a strong presence on multiple social media platforms and has won national awards for its innovative use of social media to educate cancer patients. LRF developed a first of its kind mobile app for people with lymphoma which was recognized by Apple as one of the best medical apps in the country. The Foundation also provides continuing medical education programs designed to increase the knowledge, skills and performance of healthcare professionals who treat and care for people with lymphoma.

For more information about LRF please visit lymphoma.org.

*About the Opportunity*

LRF seeks a talented and experienced professional to join as the Senior Director of Marketing and Communications. The position is based in the LRF New York City office and reports to the Chief Executive Officer. Please note that due to the COVID-19 pandemic, Foundation staff are working remotely; when the office re-opens it is expected that all New York-based staff will work in the office.

The Foundation is at an important and exciting stage in its organizational history, having grown and evolved in recent years under new leadership. The Senior Director of Marketing and Communications will bring the skills and expertise that support the continued advancement of the LRF mission. Toward that end, the Senior Director is the primary strategist overseeing the planning, development and execution of integrated marketing and communications plans across the Foundation. The Senior Director oversees data analysis and related strategy to ensure brand consistency and alignment throughout the organization and engagement with the Foundation's key constituencies (including patients, survivors, caregivers, health care providers scientists, donors, and corporate supporters).

*Key Responsibilities*

* Serves as a member of the LRF leadership team, responsible for the shared execution of the Foundation's mission, contributing to the strategic vision and implementation of organization-wide goals
* Leads the four-person Marketing and Communications Department and a cadre of vendors to drive a comprehensive marketing and communications strategy that supports the strategic goals of the organization
* Leads analysis and reporting of organization constituency and key performance indicators
* Designs and implements the Foundation's strategic communications plan, incorporating clearly defined goals and defining the audience and tactics across programs and campaigns
* Supports analytics capabilities across the organization to address traditional business intelligence needs
* Identifies key audience types/ targets, and develops effective evaluations/ metrics for individual programs and campaigns
* Employs the latest digital communications strategies to increase outreach, brand recognition, and develop an integrated social media and digital strategy
* Works and engages with key internal stakeholders to promote integrated, strategic marketing plans and communications programming
* Supports the integration of Blackbaud products and relevant digital systems as direct marketing tools, leveraging capabilities and insights to improve superior marketing tactics and to build constituent journey models
* Oversees external public and media relations strategies that optimize the positioning of the Foundation in the oncology, health and scientific research sectors; includes implementation of plans to support owned, earned and paid media
* Ensures organization leadership and staff have the tools to seamlessly represent the LRF brand, proactively seeking to improve external communication and brand representation of all kinds, including but not limited to developing talking points, meeting materials, presentations, interview preparation, etc.
* Directs the selection of and services provided by outside vendors as they relate to communications, media generation, graphic design and branding
* Collaborates with department directors to ensure appropriate cross-promotion of Foundation's mission throughout all focus areas

*Qualifications*

* The Senior Director of Marketing and Communications will be a highly collaborative colleague who is confident and knowledgeable while also approachable and generous. They will bring intellect, curiosity, and superior interpersonal skills to the role. They will exhibit many of the following experiences, attributes, and competencies:
* Minimum of ten years of related experience in strategic marketing/ public relations required; experience in non-profit sector is strongly preferred
* Expert knowledge and understanding of all aspects of communications and marketing, including skill to create, develop and implement effective long- and short-term plans
* Proven ability to think strategically and rapidly analyze diverse information from varied sources and the ability to learn, adapt and be innovative as new communications challenges arise, including taking the lead on highly visible and sensitive assignments with good judgment
* Proven ability to manage multiple projects effectively, including developing timelines, setting priorities and coordinating the work of multiple staff members
* Experience using online platforms for marketing communication purposes and familiarity with web content management systems and social media outlets is essential
* Skill at translating ideas and scientific/ medical concepts into clear, concise materials that are compelling and engaging for a range of audiences
* Proven experience in as a strategic partner, leading projects and building systems within an organization
* Demonstrated ability to build and lead a staff, as well as strong, collaborative relationships at all levels, drawing on a high degree of emotional intelligence and the ability to foster mutual trust and respect
* Ability to set and meet deadlines, and work flexibly within a fast-moving environment
* Alignment with the Foundations values, culture and a commitment to diversity and inclusion, a service orientation, enthusiasm for continual learning, and respect for the LRF mission
* Strong project management skills; ability to be proactive, hands on, extremely organized, efficient and manage multiple projects with great accuracy
* Budget management skills and experience
* Proficiency in Raiser's Edge/RE NXT or similar databases, Luminate, Microsoft Office Suite, WordPress and Google Analytics

*How to Apply*

Please email resume and cover letter with salary requirements to the attention of Meghan Gutierrez, Chief Executive Officer.

Job Type: Full-time

Schedule:
* Monday to Friday

Ability to commute/relocate:
* New York, NY 10005: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
* Marketing: 10 years (Preferred)

Work Location: One location

At Coleman Natural, we produce all-natural fresh and prepared meats sourced from American farmers, and served to American families across the country. Coleman Natural is part of Perdue Farms, a family-owned company heading into it's second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.
**Summary**

We are seeking an experienced brand marketing and communications specialist with a strong 15+ years background in CPG branding, shopper marketing, product development, communications and public relations.

The director will lead the growth and development of an emerging all-natural pork and beef brand that sells products such as fresh pork, bacon, hot dogs, sausage, etc. at retail, e-commerce and foodservice channels nationwide. Managing a small, remote team you will have a hybrid work environment with a schedule that balances work from home and in office time. This position will report to the Vice President of Sales and Marketing. The position can sit in Westminster, CO or Chicago, IL.

**Marketing Essential Duties & Responsibilities**

+ Own and direct the brand management positioning and various elements for the entire Coleman Natural portfolio

+ Develops and implements annual long-term strategic business plans for assigned businesses including all objectives, strategies and tactical considerations

+ Achieves volume and profit goals, brand imagery, brand share and other objects set forth in fiscal year Marketing Plan

+ Develop a focused annual plan each year that you will champion to direct and execute our media relations strategies for both consumer and trade audiences

+ Develop and execute the shopper marketing strategy and campaign execution and manage and direct our internal team and the various vendors we partner with

+ Lead and manage the paid search campaigns across various platforms such as Instacart, Citrus and Shipt

+ Direct the content development across digital, product and in-store channels

+ Proactively interprets and applies consumer research, syndicated information and competitive intel to successfully develop marketing strategies for profitable brand growth

+ Develop and own the annual marketing plan within the outlined budget each fiscal year while also working closely with finance and accounting teams throughout the year to balance without any unapproved overspending but ensuring maximum return

+ Weekly interaction and support of the sales team through customer specific marketing initiatives, customer meetings, quarterly broker summit, etc.; you will drive some of these interactions and be a teammate providing your insights and expertise during others

+ Track and report on the performance of the marketing initiatives each month

+ Leads the Coleman Natural relationship with our licensed brand partners with regular meetings, reporting and goal reviews for both parties to ensure success of these partnerships

+ Manage and direct the product development initiatives as the lead project manager for the Coleman Natural and the the packaging design process including photography, proofing, ingredient statement and nutrition claims

+ Manages cross-functional teams (PR, Consumer Promotions, Consumer Relations, Operations, R&D) and direct and manage the two direct reports who specialize in social media and graphic design (creative development)

**Corporate Communications Essential Duties and Responsibilities**

+ Direct, plan, manage and execute the integration of our spokesperson, Mel Coleman, into our marketing and communications strategies throughout the year to drive thought leadership and personality for the Coleman Natural brand across various platforms

+ Develop and execute the Coleman Natural communications strategies aligned to the brand strategy messages to support effective, timely and accurate communications to internal and external stakeholders

+ Plan and oversee media outreach and events, including, but not limited to, story pitching, press releases, trade shows, media materials and media tours, etc.

**Minimum Education and Experience**

Bachelor's Degree in Marketing, Business, Communications, or related field; 15+ years of prior experience and growth in CPG marketing and/or communications space. Experience working within the meat/protein specific industry is a plus. MBA is preferred.

Other key skills required: (1) ability to think and act strategically balancing short and long term issues (2) ability to organize, prioritize, set and meet business commitments (3) ability to proactively identify business issues and develop and implement successful programs to grow the brand profitably (4) strong oral and written communication skills (5) P&L understanding with strong quantitative analysis skills to make "fact based" strategic recommendations and decisions (6) ability to gain and retain cross-functional team support to ensure all projects are completed successfully and on-time.

The ideal candidate will also:

+ Be an agile self-starter who can wear many hats while remaining organized and on-task

+ Have excellent written and verbal communication, strong editing skills

+ Demonstrate the ability to prioritize to complete all tasks within the allotted timeframe

+ Exhibit politeness, confidence, tact, patience, and diplomacy while dealing with complex problems

+ Be proficient in Microsoft Outlook, Word, Excel and Power Point

_Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status._