How to hire a senior global marketing manager

How to hire a senior global marketing manager, step by step

Here's a step-by-step senior global marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior global marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior global marketing manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your senior global marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior global marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect senior global marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of senior global marketing managers.

   Type of Senior Global Marketing Manager	Description	Hourly rate
   Senior Global Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$44-88
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Digital Marketing
   • Product Development
   • Channel Marketing
   • Marketing Campaigns
   • Content Strategy
   • SR
   • Integrated Marketing
   • Business Development
   • B2B Marketing
   • Market Trends
   • Global Product
   • Customer Insights
   • CRM

   Check all skills

   Responsibilities:

   • Manage strategic redesign of corporate website and client portals while ensuring brand standards and leading SEO strategy.
   • Manage budget and resources, establish ROI goals and measure results to align field execution with strategy and objectives.
   • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
   • Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel.
   • Analyze and evaluate the CRM program for ongoing optimization and customization opportunities base on sales and customer engagement.
   • Optimize SEO strategy to get top placement for various keywords.

3. Make a budget

   Including a salary range in your senior global marketing manager job description is one of the best ways to attract top talent. A senior global marketing manager can vary based on:

   • Location. For example, senior global marketing managers' average salary in hawaii is 36% less than in washington.
   • Seniority. Entry-level senior global marketing managers 50% less than senior-level senior global marketing managers.
   • Certifications. A senior global marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior global marketing manager's salary.

   Average senior global marketing manager salary

   $131,500yearly

   $63.22 hourly rate

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   Entry-level senior global marketing manager salary

   $93,000 yearly salary

   Updated January 1, 2026

4. Writing a senior global marketing manager job description

   A senior global marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior global marketing manager job description:

   Senior global marketing manager job description example

   The Career Potential
   
   Ortho Clinical Diagnostics is committed to improving and saving lives with diagnostics. To do this we hire people who share this dream and are ready for new adventures. As a valued team member, you will carve your own career path and be part of building this company stronger and better than ever before. There is no limit to the experiences, opportunities and new directions you will have access to here at Ortho Clinical Diagnostics. More importantly, you will be driving the surge of a whole new direction in important medicine. That's something we can all take pride in as we take this journey together.
   
   Ortho is known in the industry as a leader in customer service and support. Deeply understanding and exceeding the needs of our clinical lab, hospital and blood bank customers is what we do. It's who we are. If you join Ortho, no matter what your role, you will be expected to keep that Customer Excellence focus in your work.
   
   The Opportunity
   
   As we continue to grow, we are seeking a Senior Global Marketing Manager. Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Ortho Care is the premier service brand for the diagnostic market. Join the team to serve as the global brand and marketing ambassador for Ortho Care and drive brand strategy, marketing campaign strategy and tactics for Ortho Care services and products around the globe. We're looking for a smart, passionate and highly motivated candidate who can continue growing the Ortho Care brand globally. In this role, you will serve as the primary point of contact for the brand and requires a high degree of collaboration. This position will be located in Raritan, NJ or Rochester, NY. Remote work options may also be considered.
   
   The Responsibilities
   
   * Develop strategy for end-to-end, global multi-channel marketing campaigns for product and service offerings
   
   * Provide subject matter expertise and guidance to cross functional and supporting teams to ensure quality development and seamless execution of campaign tactics and sales collateral.
   
   * Build, and provide oversight of marketing processes for campaign briefs, branding, messaging, marketing collateral development, lead generation and nurturing, and marketing campaign strategy and execution
   
   * Capture results and conduct metrics and ROI analysis to assess success and inform campaign development
   
   * Comfort with drafting a variety of different types of content, including but not limited to messaging, internal communications, sales materials, etc
   
   * Drive strategic communications planning with cross-functional teams and agencies
   
   * Ability to lead and influence in a matrix organization.
   
   * Perform other work-related duties as assigned.
   
   The Individual
   
   * Bachelor's degree, ideally with a focus in Marketing or a related business or technology field with 5+ years of relevant B2B marketing/sales experience
   
   * Experience in marketing technology products or B2B software is preferred for this role
   
   * Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
   
   * An innovative mindset that can think strategically with a willingness to execute tactically
   
   * Strong organizational and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
   
   * Detail-oriented with excellent follow-through skills
   
   * Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
   
   * Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
   
   * Travel up to 20% (Due to COVID-19, non-essential travel has been suspended until further notice.)
   
   * Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
   
   Colorado State Posting Details: This position's starting salary is between $99,000 and $198,000 per year, and it is bonus eligible. Salary will be determined by education, experience, knowledge, skills, and abilities of the candidate, in addition to internal equity and alignment with market data. Ortho offers a comprehensive benefits package, including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, paid time off (including paid sick time) and paid holidays. All benefits are non-contractual, and Ortho may amend, terminate, or enhance the benefits provided, as it deems appropriate.
   
   EOE/AA Disability/Veteran
   
   #LI-SC1

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right senior global marketing manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   To find senior global marketing manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit senior global marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior global marketing manager

   Once you've decided on a perfect senior global marketing manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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