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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 154 | 0.00% |
| 2020 | 132 | 0.00% |
| 2019 | 136 | 0.00% |
| 2018 | 128 | 0.00% |
| 2017 | 126 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $110,294 | $53.03 | +4.5% |
| 2024 | $105,584 | $50.76 | +1.9% |
| 2023 | $103,566 | $49.79 | +2.6% |
| 2022 | $100,931 | $48.52 | +2.6% |
| 2021 | $98,347 | $47.28 | +3.6% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 382 | 55% |
| 2 | Massachusetts | 6,859,819 | 1,461 | 21% |
| 3 | Oregon | 4,142,776 | 855 | 21% |
| 4 | North Dakota | 755,393 | 148 | 20% |
| 5 | Delaware | 961,939 | 179 | 19% |
| 6 | Minnesota | 5,576,606 | 992 | 18% |
| 7 | Colorado | 5,607,154 | 962 | 17% |
| 8 | Utah | 3,101,833 | 535 | 17% |
| 9 | New Hampshire | 1,342,795 | 233 | 17% |
| 10 | Rhode Island | 1,059,639 | 176 | 17% |
| 11 | Vermont | 623,657 | 109 | 17% |
| 12 | Illinois | 12,802,023 | 2,056 | 16% |
| 13 | Connecticut | 3,588,184 | 557 | 16% |
| 14 | Virginia | 8,470,020 | 1,281 | 15% |
| 15 | Washington | 7,405,743 | 1,078 | 15% |
| 16 | Maryland | 6,052,177 | 927 | 15% |
| 17 | California | 39,536,653 | 5,398 | 14% |
| 18 | Pennsylvania | 12,805,537 | 1,753 | 14% |
| 19 | Georgia | 10,429,379 | 1,437 | 14% |
| 20 | New Jersey | 9,005,644 | 1,272 | 14% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Wilmington | 2 | 3% | $120,417 |
| 2 | Fairfield | 1 | 1% | $149,538 |
| 3 | Palo Alto | 1 | 1% | $148,713 |
| 4 | Atlanta | 1 | 0% | $120,186 |
Texas Christian University

University of Maryland

Baylor University
The University of West Florida
Christopher Newport University

Indiana University Southeast

Minnesota State University Moorhead

Longwood University

Montana State University
Fordham University
Western State College of Law
Texas Christian University
Specialized Sales, Merchandising And Marketing Operations
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Ken Corbit Ph.D.: Holistic
Knowledge Mastery:
Become an expert in your industry, staying abreast of market trends, and thoroughly understanding the products/services you sell. This comprehensive knowledge will empower you to provide exceptional value, resulting in higher sales success and increased client
retention.
Strategic
Question-Based Selling:
Master the art of question-based selling. Use insightful questions to uncover client needs, address pain points, and tailor your approach. This strategic skill will not only boost initial sales but also contribute to secondary sales and long-term client satisfaction.
Compensation
Structure Expertise:
Understand your organization's compensation structure thoroughly. This includes baseline compensation, commission and bonus plans, and additional benefits. This knowledge allows you to set realistic targets, maximize your earnings, and take full advantage
of uncapped commission structures.
Consistent
Target Achievement:
Consistently meet or exceed targets and quotas to demonstrate your value. This not only enhances your immediate success but also positions you for continuous earning potential, especially in roles with uncapped commissions.
Negotiation
and Value Recognition:
Develop negotiation skills to ensure you are compensated appropriately. Recognize your worth and, when appropriate, discuss compensation adjustments or additional benefits with your employer. A proactive approach to recognizing and articulating your value
contributes to your overall salary potential.
In a rapidly evolving sales landscape, continuous learning, tech adaptability, and proactive career management are fundamental for achieving sustained success in consultative sales.

University of Maryland
Robert H. Smith School of Business
Roland Rust Ph.D.: One might think that a stellar sales record would be most important, but that would be most relevant only if the individual has prior sales manager experience. If promoting a salesperson to sales manager, the thing that may be missing is administrative and managerial skills. In addition, we are in a technological revolution, driven by AI, which means that prior knowledge and experience with AI-related analysis would also definitely stand out (although probably hard to find).

Baylor University
Hankamer School of Business
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
The University of West Florida
Department of Accounting and Finance
Eric Bostwick Ph.D.: In a word, yes. The adjustments that both individuals and businesses have made during this time have shifted our expectations for life and work. For a generation of students who were already tech-natives, the shift to more technology-enabled interactions has reinforced the "click-to-do" mentality. And for non-tech-natives, the roll-out of intuitive, easy-to-use apps has overcome much of their resistance to these types of interactions. These shifts have affected everything from business meetings to family reunions and from buying lunch to meeting with your doctor. However, graduates will need to grow beyond being technology consumers. They must be able to effectively use technology to deliver a company's value proposition, especially in service-oriented fields such as accounting, finance, law, medicine, and consulting.
Christopher Newport University
Department of Communication
Todd Lee Goen: Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Todd Lee Goen: Pandemic or no pandemic, the best job out of college is one that sets you on the path to achieve your ultimate career goal(s). Reflect on where you want to be in five or ten years or even twenty-five years. Then consider positions that will set you on the path to achieve that goal. Very few people land their dream job upon graduation - dream jobs are typically those we're not qualified to do without some additional work experience and training. A good job is one that will help you achieve your goal(s) - just don't frame it that way in the interview.
Good jobs pay a livable salary for the location, offer benefits (health insurance and retirement at minimum), and provide professional development opportunities (these can take a variety of forms). Too often, college grads overlook professional development. If an employer isn't willing to invest in you, there's no guarantee you will succeed in the job. Good employers understand they need qualified employees who continually develop their skills and abilities, and good employers will make sure employees have the resources they need to succeed.

Dr. Uric Dufrene: First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

Minnesota State University Moorhead
Paseka School of Business
Wooyang Kim Ph.D.: During this unprecedented context, the biggest trends in the marketing job market would be three parts - 1) Hyper-competition in the shrunk size of the job markets, 2) Emerging virtual (or remote) work environment at the home office, and 3) Salary and/or compensation reduction in the workplaces.
First, on average, the unemployment rate has been drastically increased while the job positions were (temporarily) eliminated in 2020 due primarily to the negative effect of the pandemic across industry sectors. Also, the pandemic situation has accelerated the job positions by replacing humans with AI (artificial intelligence) and machines (e.g., automation and/or touchless system), shrinking the total size of the job market. As a result, the given conditions inevitably entail hyper-competitions by creating a new structural environment in the job market for two or three years from now. This situational tendency would accelerate in the manufacturing and service industry sectors. Second, due to safety reasons by following the CDC regulation, many firms have changed the workplace from firms' office to home office, although several labor-intensive sectors had minimized this change (e.g., retailers and restaurants). This replacement of the workplace has increased the virtual or remote oriented work environment. Third, overall costs for maintaining businesses increase while declining profits - tight budget for business sustainability to survive in the current market. This circumstance tends to reduce overall marketing costs as well as the labor force-related costs (salaries, compensations, and benefits).
Nonetheless, the job positions in analyzing consumer behavior and psychology would be sustainable in the marketing-related job market, such as the job areas related to market and marketing analyses, online consumer analyses, and similar fields across the industry sectors.

Dr. David Lehr: Information flow skills, particularly surrounding data analytics.
Dr. David Lehr: Most job growth will continue to be in urban centers and the surrounding suburbs. Rural areas will continue to struggle (remote work notwithstanding).

Dr. Angela Woodland Ph.D.: Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.
Peter Johnson DPS: There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients
Deirdre Kelly: Young graduates will need the same traditional legal skills that they have always needed. Additionally, they will need to be resilient and creative to weather a more challenging and ever-evolving work environment. They will need to be very disciplined and able to work independently, if they are working more remotely, and have enough technical skills to navigate the virtual world. New graduates will need to think about how they build relationships with their co-workers and develop mentors, as well as develop clients and networks, if the future means working remotely more and not as many in-person meetings.