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Job outlook for senior market research analysts in the United States
Senior market research analyst job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior market research analyst job growth rate is 19% from 2018-2028.
About 150,300 new jobs for senior market research analysts are projected over the next decade.
Senior market research analyst salaries have increased 5% for senior market research analysts in the last 5 years.
There are over 13,825 senior market research analysts currently employed in the United States.
There are 77,533 active senior market research analyst job openings in the US.
The average senior market research analyst salary is $88,261.
Are senior market research analyst jobs in demand?
Senior market research analyst job and salary trends over time
Senior market research analyst jobs over time
Senior market research analyst job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 13,825 | 0.00% |
| 2020 | 13,115 | 0.00% |
| 2019 | 12,893 | 0.00% |
| 2018 | 12,127 | 0.00% |
| 2017 | 11,334 | 0.00% |
Average senior market research analyst salary over time
Senior market research analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $88,261 | $42.43 | +3.2% |
| 2024 | $85,551 | $41.13 | +1.1% |
| 2023 | $84,653 | $40.70 | --0.2% |
| 2022 | $84,800 | $40.77 | +1.1% |
| 2021 | $83,902 | $40.34 | +0.7% |
Senior market research analyst jobs by state
Most common states for senior market research analysts
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 271 | 39% |
| 2 | Rhode Island | 1,059,639 | 221 | 21% |
| 3 | Vermont | 623,657 | 131 | 21% |
| 4 | Oregon | 4,142,776 | 794 | 19% |
| 5 | New Hampshire | 1,342,795 | 242 | 18% |
| 6 | Delaware | 961,939 | 175 | 18% |
| 7 | Virginia | 8,470,020 | 1,419 | 17% |
| 8 | Minnesota | 5,576,606 | 959 | 17% |
| 9 | Colorado | 5,607,154 | 945 | 17% |
| 10 | California | 39,536,653 | 5,727 | 14% |
| 11 | Pennsylvania | 12,805,537 | 1,844 | 14% |
| 12 | Illinois | 12,802,023 | 1,799 | 14% |
| 13 | New Jersey | 9,005,644 | 1,258 | 14% |
| 14 | Utah | 3,101,833 | 423 | 14% |
| 15 | Nebraska | 1,920,076 | 264 | 14% |
| 16 | South Dakota | 869,666 | 124 | 14% |
| 17 | Connecticut | 3,588,184 | 449 | 13% |
| 18 | Montana | 1,050,493 | 134 | 13% |
| 19 | North Dakota | 755,393 | 100 | 13% |
| 20 | Georgia | 10,429,379 | 1,210 | 12% |
Most common cities for senior market research analysts
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Lebanon | 1 | 4% | $78,598 |
| 2 | Vista | 3 | 3% | $99,062 |
| 3 | Needham | 1 | 3% | $80,122 |
| 4 | Broomfield | 1 | 2% | $85,513 |
| 5 | Hartford | 1 | 1% | $79,795 |
| 6 | Rockville | 1 | 1% | $94,071 |
| 7 | New York | 4 | 0% | $93,832 |
| 8 | Denver | 2 | 0% | $85,475 |
| 9 | Los Angeles | 2 | 0% | $101,496 |
| 10 | San Francisco | 2 | 0% | $114,223 |
Senior Market Research Analyst job outlook: Expert opinions
Our panel of senior market research analyst experts
College of New Jersey, The
Donnelly College
North Dakota State University
University of Nebraska - Omaha
Middlebury College
Lafayette College
Furman University
University of Cincinnati
Pepperdine University
Xavier University
University of California, Irvine
Coastal Carolina University
Adelphi University
Johns Hopkins University
Red Rocks Community College
Texas Tech University
Chrissy Daeschner OTD, MS, OTR/L
Capstone CoordinatorWhat general advice would you give to a Senior Market Research Analyst?
Chrissy Daeschner OTD, MS, OTR/L: By saying "Yes". Most companies have standard salaries or small scale for adjusting salary. Per Diem jobs, research interventionist, additional weekend on call, adjunct jobs, and other opportunities gives you the ability to increase salary and opportunities.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Chrissy Daeschner OTD, MS, OTR/L: Research skills will be extremely important as the use of evidence-based research in practice and value-based services are imperative. Leadership and entrepreneurship skills will also be important as we promote programming and services in community-based settings.
What will help Senior Market Research Analysts increase their earning potential?
Chrissy Daeschner OTD, MS, OTR/L: I would suggest they keep an open mind and don't be fearful of the unknown, embrace it. I think there is a lot of stress of a getting a certain job or style of job, but taking different opportunities increases your connections and experiences.
What general advice would you give to a Senior Market Research Analyst?
Dr. Piper Williams PhD: Students who major in AAS bring additional expertise and qualifications to any application - so a clear articulation of these could help to maximize salary potential. They will have: skills that will enable them to contribute to innovation in the workplace, a demonstrated capacity to think critically, communicate clearly, and solve complex problems, demonstrate ethical judgment and integrity; intercultural skills; and the capacity for continued new learning, critical thinking, complex problem-solving, written and oral communication, and applied knowledge in real-world settings.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Dr. Piper Williams PhD: I would advise a graduate to reflect on what they've learned about the contributions, experiences, history and present reality of people of African descent in the New World. In addition, thinking about the skills they developed related to the major in African American Studies, including but not limited to: Research and Analysis, Writing, Public Speaking, Project Development and Completion, Ethical Reasoning, Listening, Teamwork and Collaboration, Perspective-Taking, Awareness of Context and what they call 'Cultural Competence. Use this education, to make the case that in addition to all the skills you can bring, the education offered by AAS will allow you to distinguish yourself as a candidate who can meet the needs the current moment demands. Black Americans encounter implicit racism in all walks of life: medicine and healthcare, law, politics and gov't, business and industry, performing arts and entertainment, sports, education, news media and social, community and humanitarian services. With this degree, you can enter almost any field and be more equitable to everyone you meet. (And by the way, in the list above, there are a number of people with a degree in African American Studies.)
What will help Senior Market Research Analysts increase their earning potential?
Dr. Piper Williams PhD: As the chair of African American Studies (AAS) at TCNJ, I know that an AAS major combines the strengths of the traditional liberal arts major with the community engagement, cultural, and social awareness that is at the heart of the African American scholarly tradition. Students graduating with a degree in African American Studies will have the intellectual and practical tools to pursue any number of careers requiring analytical ability, cultural competence, and creative problem-solving skills.
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What will help Senior Market Research Analysts increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to a Senior Market Research Analyst?
Christina Weber PhD: There are a number of skills that will be important. Soft skills such as creativity, adaptability, collaboration, emotional intelligence, and persuasion. In addition, there is a growing need for folks who have high cultural competence, especially with understanding the experiences of diverse groups. Finally, there is a need for folks to have skills in social science research—understanding how to develop research projects, conduct surveys, focus groups, as well as experience with programs such as GIS, SPSS, and r-studio.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Christina Weber PhD: As stated above, I think that having the skills listed above with help a lot with this. I also think that doing research on the field they are entering, so they know the typical salary can help folks with negotiating their salary.
What will help Senior Market Research Analysts increase their earning potential?
Christina Weber PhD: My advice to students is to use the Career Center for support—practice interviewing, have several people read their resume. I also suggest people get on LinkedIn and start to develop their professional networks. Finally, I think folks should understand that careers happen over time and that your first job will likely not be your only job and that many people have winding career trajectories. It’s important to stay open and adaptable to the job market. Also, do not sell your skills short. You have a lot to add to the professional landscape.
What general advice would you give to a Senior Market Research Analyst?
John Lyden: Research skills (ability to find and interpret information), oral and written communication skills (ability to present information clearly), data analysis and interpretation, language interpretation and translation. Computer facility will be highly valued. Employers will include those in higher education, government, non-profits, research institutes, and museums.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
John Lyden: You should realize that your degree can lead to many careers, and that you can even change your career direction easily. Your degree has given you important skills in communication, critical thinking, analysis, and problem solving. Employers will see that you are good at adapting to new tasks and learning new skills that go well beyond the content you have studied.
What will help Senior Market Research Analysts increase their earning potential?
John Lyden: Convey to potential employers the range of skills you possess and the ways you have used them. If you had an internship, describe the skills you used and explain how they can apply to various jobs. Emphasize and demonstrate your communication and research skills. Give examples from the courses you took and explain the connections between them that have allowed you to utilize higher order thinking of analysis and synthesis. Your degree in Religion can also be combined with a complementary minor or double major and may lead you to graduate school in almost any field you choose to pursue.
What general advice would you give to a Senior Market Research Analyst?
Jeffrey Knopf: Some of the most important skills are traditional skills. Good communication skills are still number one. The ability to write well and communicate clearly will always help you. Qualitative research skills also remain important. The ability to learn from history or understand other cultures will always be valuable. Beyond this, I am seeing increasing demand for a variety of hard practical skills, such as data analytics or imagery analysis. Finally, in a world where the problems of misinformation and disinformation keep getting worse, critical thinking skills and the ability to discern what is true and what is fake will only increase in importance.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Jeffrey Knopf: Getting your foot in the door is still the most important first step. For example, if you can get a government job, even if it's not your preferred position, it becomes easier to learn about other openings and to move lateral to something better. Doing a good job also helps. If you prove your worth to employers, they will want to keep you and promote you, or your bosses may want to bring you with them if they move elsewhere. Finally, it is good to have specific skills or training you can highlight. These might include being fluent in other languages or having data analytics skills, among others.
What will help Senior Market Research Analysts increase their earning potential?
Jeffrey Knopf: It's a good idea to be open to different possibilities. If a graduate is willing to say yes to an opportunity, even if it is not ideally what they were looking for, this can open the door to better opportunities down the road. Relationships with other people are also very important. The better you can get along with and work with other people, the more those people will become part of your network and maybe able to help you later on.
What general advice would you give to a Senior Market Research Analyst?
Brett Hendrickson PhD, MDiv (he/him): Remember that employers in many sectors want and need people with the skill set that Religious Studies teaches you. With a Religious Studies major, you have high levels of cultural competence and cultural empathy. Your critical thinking skills are matched by your ability to communicate your ideas in both oral and written formats. When it comes to problem-solving, you are highly skilled in studying and understanding the historical, political, and ethical contexts that guide people's decision making. You are an expert researcher, able to read and digest large amounts of text in a short amount of time.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Brett Hendrickson PhD, MDiv (he/him): Religious Studies majors who wish to maximize their salary potential should be bold in articulating the digital research tools that they learned as part of their education. Religious Studies graduates know how to use and assess historical and cultural data from multiple online data sources. They should also emphasize their excellent interpersonal skills and that they are well-versed in interacting with diverse people on highly sensitive topics.
What will help Senior Market Research Analysts increase their earning potential?
Brett Hendrickson PhD, MDiv (he/him): The skills that will be even more important in the near and long-term future are culturally-competent communication, problem-solving and critical thinking, and information literacy.
What general advice would you give to a Senior Market Research Analyst?
Lori Bruce MA, MBE, HEC-C: Multidisciplinary partnership is critical, since bioethicists can be “gatekeepers;” their policies may influence which members of the public receive certain health services, and which do not receive them. Knowledge, applied cautiously! It’s important to have a nuanced understanding of many bioethics principles and theories, and apply them with caution, so that the most relevant values are influencing your work.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Lori Bruce MA, MBE, HEC-C: If you only have a Bachelor’s degree in bioethics, your best bet is probably to get a position within research ethics. These positions are in academic institutions or private industry, and you can move up in management. You could work in Human Research Subject Protection, or for an Institutional Animal Care and Use Committees. All these positions mean you would review research studies and suggest modifications to ensure they are in line with federal standards. This is important work to safeguard trust in medicine!
What will help Senior Market Research Analysts increase their earning potential?
Lori Bruce MA, MBE, HEC-C: Multidisciplinary partnership is critical, since bioethicists can be “gatekeepers;” their policies may influence which members of the public receive certain health services, and which do not receive them.
Knowledge, applied cautiously! It’s important to have a nuanced understanding of many bioethics principles and theories, and apply them with caution, so that the most relevant values are influencing your work.
What general advice would you give to a Senior Market Research Analyst?
Dr. Claire Gilliland PhD: The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Dr. Claire Gilliland PhD: I've only worked in academia, so I don't have a good sense about salary potential or where the field is heading. Someone in career services would know more about what job ads are looking for in current graduates.
What will help Senior Market Research Analysts increase their earning potential?
Dr. Claire Gilliland PhD: my general advice is for students to be thoughtful and strategic about how they sell the skills they've gained in sociology to potential employers. The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field. For example, students would describe a class paper where they searched for and read about empirical research as a "literature review," a term that mostly applies to academic work. However, the skills required for a literature review are gathering, analyzing, and synthesizing information from a range of sources, which is a skill many employers would want in a future employee.
What general advice would you give to a Senior Market Research Analyst?
Dr. Jennifer Caplan PhD: Technology advances so quickly these days that staying on top of advances will be really important. Luckily, any religion major has spent a ton of time thinking about the way society advances and develops, so you're well-positioned to be an early adopter of new software and tech platforms.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Dr. Jennifer Caplan PhD: The great thing about a religion major, of course, is that there IS no one field you're funneled into! Religion majors succeed highly in EVERY field, because you get such well-rounded training. So the best way to maximize your salary potential is to harness the skills you have gained, and to tap into the innate curiosity and interest in the world to throw yourself into your new career and ensure you shine. Religion majors know how to see the big picture of the world around them and how to really analyze the documents or tasks in front of them. Those are talents that are perfect to help you rise to the top!
What will help Senior Market Research Analysts increase their earning potential?
Dr. Jennifer Caplan PhD: My biggest advice would be to use the skills you have spent 4 years developing to your best advantage! The transition from being a senior who knows a lot to a new member of a field can be rough, so just remember that you have killer reading comprehension, excellent writing skills, and an ability to synthesize information that far outstrips colleagues who came through less interdisciplinary majors, so use those to learn quickly and nail your new workload!
What general advice would you give to a Senior Market Research Analyst?
Anna Penner: Other than getting a job teaching sociology, there really aren't jobs that will be advertised as looking for a sociologist. But sociology gives you tools to be able to work in nearly whatever industry you want to be in. Don't limit yourself to a "sociology" job and don't sell yourself short because you don't have a major the job may be aimed at. Because many people don't have a clear understanding of what sociology is, you will likely need to explain how your degree has positioned you to be uniquely qualified to do the job you're applying for. You have a lot of skills that employers want and need; look over job descriptions and find ways that you can meet and exceed the expectations for those jobs and make sure to call attention to them in job applications and interviews.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Anna Penner: Market yourself strategically. Think about what you learned by getting a sociology degree--the ability to do original research and analyze data, the ability to understand how institutions shape society and individuals, the ability to think critically about problems you see in the world around you. Make sure to highlight the assets that you bring to the table as a possible outsider to the industry you are applying for. Also be aware that you may need to spend some time making less than you'd like, but know what you're worth, and after some time proving yourself at your organization make sure you're properly compensated for what you add to the team.
What will help Senior Market Research Analysts increase their earning potential?
Anna Penner: Methodological skills are important. Knowing how to construct a good survey or conduct an interview to get rich data is critical. But I think just as important as being able to analyze qualitative or statistical data, is finding ways to communicate results in clear and compelling ways so that stakeholders know what action to take is equally important. Some of the gaps we are seeing between science and the general public today could be ameliorated by someone explaining findings in concise and applicable ways that show why we should care about this information. You could be the bridge from expertise to the general public.
Martha Taylor
Professor and Chair of ClassicsWhat general advice would you give to a Senior Market Research Analyst?
Martha Taylor: As AI takes over, there will still be a need for people who can read and interpret texts---perhaps even a greater need. Burnish and be able to demonstrate your critical reading and critical analysis skills. Also, take every opportunity to develop your skills in digital Humanities. Classical languages graduates are problem solvers and very good at pattern identification. They have strong research skills. All of these will remain very important.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Martha Taylor: Stay abreast of new trends. Read broadly and be widely curious. Keep up with advances in English literature (since so much of interpretation of Classical texts follows similar lines).
Giovanna Percontino
Communication Career Coach, M.Ed.What general advice would you give to a Senior Market Research Analyst?
Giovanna Percontino: Research the industries that really speak to your values and philosophies. Look for the companies you want to work for not necessarily the role. Align your skills with the roles you are interested make sure you are a good fit. Ask questions to those who are in the industry or jobs you would love to be. These are just conversations with successful people.
What will help Senior Market Research Analysts increase their earning potential?
Giovanna Percontino: Take a salary negotiation workshop at U Career Success. Research the current trends and salaries.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
Giovanna Percontino: The soft skills are really important now: Communication, Adaptability, Reliability, Leadership, Writing, Rigor
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Senior Market Research Analysts increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
What Senior Market Research Analyst skills would you recommend for someone trying to advance their career?
KATHERINE (KATE) Katherine Loveland Ph.D.: This answer is probably going to sound a bit philosophical but I like to break down what I teach into two categories: skills and thinking. Skills, which are specific, measurable, and easily listed on a resume get you hired, and thinking, which is more abstract and harder to quantify, gets your promoted. Since you are asking about early career salary potential I would say build those technical skills and earn certifications in the career path that is most appealing to you. If you want to go into sales think Salesforce and HubSpot; digital marketing think Hootsuite, Google Ads, or Google Analytics, and again HubSpot; marketing research think Tableau, Python, R and although it might sound basic, get really proficient with Excel since it is used by all businesses; more interested in the creative side work on those photo and video editing skills (Adobe Suite and Final Cut) as well as graphic design (Canva for basics and Adobe or CorelDraw for more advanced).
David Feldman Ph.D.
Professor of Urban Planning and Public Policy and Political Science, Director, Water UCI, Director, MPP ProgramUniversity of California, Irvine
Urban Planning and Public Policy
What skills stand out on Senior Market Research Analyst resumes?
David Feldman Ph.D.: Succinct writing, critical thinking, strong quantitative analytical skills.
What hard/technical skills are most important for Senior Market Research Analysts?
David Feldman Ph.D.: Quantitative analytical skills.
Sourav Batabyal Ph.D.
Assistant Professor, Finance and EconomicsCoastal Carolina University
Finance and Economics Department
Will there be an enduring impact of the coronavirus pandemic on Senior Market Research Analysts?
Sourav Batabyal Ph.D.: In the U.S., the first confirmed COVID-19 case was reported on January 22, 2020. Since then, this pandemic has forced us to shut down many businesses and paused many economic activities. Social distancing requirements imposed to fight the epidemic have crushed many industries including airlines, leisure & hospitality, bars & restaurants, Broadway & entertainment, etc. Unemployment peaked at 14.7% in April and then eventually fell to 7.9% in September. The colleges and universities across the country have canceled in-person classes and switched to online instruction to control coronavirus spread. On June 8, NBER announced that the U.S. economy was in recession since February. This recession is different than any other recent economic downturn. It's pegged to the global health crisis caused by the coronavirus pandemic.
The Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed by Congress with bipartisan support and signed into law by President Trump on March 27, 2020. It was an over $2 trillion economic relief package that provided direct financial assistance to American workers, families, and small businesses, and preserved jobs for American industries. The Federal Reserve lowered the target range for the federal funds rate from 0 to 1/4 percent. Interest rates near zero will likely stay in place for years, as the Federal Reserve seeks to restructure the economy characterized by low inflation and a lockdown-affected labor market. The major economies are experiencing sharp economic contractions, as evidenced by falling real GDP, real income, employment, industrial production, and wholesale, retail sales.
In Fall 2020, many colleges and universities announced their plans for a phased return to face-to-face (F2F) instruction. At Coastal Carolina University (CCU), we are in Phase 1 of the Coastal Comeback plan. Every one of us needs to follow the standards and guidelines for the soft comeback to F2F instruction. These standards are: wearing masks, physical and social distancing, avoid public gathering, sanitation and disinfection, personal protective equipment, health screening and monitoring, and COVID-19 testing and infection containment.
Recent graduates may find it more challenging than standard times to find their first job in a recession-hit economy. Those students who already finished an internship or have prior job experience may find it easier to be absorbed in this labor market. If they don't find the suitable jobs they are looking for, we can see a rise in graduate school enrollments in the coming semesters. The recovery process will be slower if Congress and the White House delay the second round of fiscal stimulus. It will take a long time for output to go back to the full employment level, but hiring will take momentum, once we have the vaccine and therapeutics available for everyone. The coronavirus pandemic will remain in our memories and represent not just a global health crisis, but also a cautionary tale of how society is ready to overcome such adversity in the future. Students need to be resilient, stay informed, keep faith in what they are doing; then a whole new world of opportunities will open up for them, once the pandemic is over.
How do you envision technology impacting Senior Market Research Analysts in the next 5 years?
Sourav Batabyal Ph.D.: Technology helped to mitigate the impact of COVID-19 on education systems. Due to the outbreak of the coronavirus, all Spring 2020 classes were transferred to the online format. Even though many courses are taught by synchronous online modality, Fall 2020 saw the return of a few F2F and hybrid classes. Due to the continued uncertainties related to the potential spread of COVID-19, the American Economic Association (AEA) transferred its 2021 Annual Meeting to a completely virtual event.
Coastal Office of Online Learning worked diligently with CCU faculty to provide the necessary tools to engage students in a digital learning environment. Both students and teachers are adjusting to the new normal of virtual classrooms through Zoom or Teams. Faculties are integrating many digital learning tools into their courses, e.g., learning management system (Moodle), core instructional tools (Zoom, Teams, Echo360, etc.), academic integrity tools (Turnitin, Respondus Lockdown Browser, etc.), communication tools (Office 365, VoiceThread, etc.), and course content accessibility tools (Ally, Microsoft, Adobe, etc.) for improved course design and engagement.
Online teaching is the need of the hour, but it won't replace F2F instructions in the future, as most students still believe they learn better in a F2F environment. For successful online education, we need to make sure each course is accessible, which means that broadband internet is available to every student. In the coming years, we will continue to improve our digital infrastructure for seamless teaching to avoid any future disruption in education.
Hanna Kim Ph.D.
Associate Professor, ChairAdelphi University
Anthropology, College of Arts and Sciences
What soft skills should all Senior Market Research Analysts possess?
Hanna Kim Ph.D.: Important soft skills: strong emotional intelligence: Anthropology students with fieldwork experience, for example, from study abroad, field school, or a course/semester capstone or thesis project, know the challenges of conducting a project or being part of a team with a project goal. Being attuned towards one's interlocutors or colleagues, that is, being aware of and acting appropriately, whether to obtain rich fieldwork data or facilitate teamwork, are valuable skills. Successful fieldwork, even of short duration, tests one's skills of interaction in unfamiliar situations; of reading a situation that may be uncomfortable and strange to one's experience; of navigating power dynamics, and learning while doing when one does not have all the skills needed. The anthropology student who has emerged from the other side of fieldwork has acquired these abilities. I would say that anthropological fieldwork demands strong baseline soft skills in emotional intelligence, or what I might call a heightened awareness that how people react, behave, and perform rests on many factors. One learns from anthropology by paying attention to these factors (by discerning them through observation and not via assumptions) and understanding them in context rather than jumping to conclusions.
What soft skills should all Senior Market Research Analysts possess?
Steven Ross Ph.D.: Research findings are complex and nuanced. It is rare that program evaluation studies yield clear results that are interpreted the same ways by all consumers and stakeholders. A researcher/evaluator needs to be an effective communicator, open to alternative views of findings and their implications for practice. Soft skills are also needed to partner effectively and mutually with schools and practitioners on meaningful studies. Obviously, many soft skills are needed for effective teaching in higher ed.
How have salaries changed over time for Senior Market Research Analysts?
Steven Ross Ph.D.: They seem mostly flat to me.
Will there be an enduring impact of the coronavirus pandemic on Senior Market Research Analysts?
Janiece Kneppe: I would say yes, there is an enduring impact on each of us from the coronavirus pandemic. As human beings we have these lived experiences unique to our time and place in history that influences our behaviors, beliefs, and identity. My parents grew up during the Great Depression in the U.S. and came of age during WWII and the Korean War. These lived experiences impacted how they lived their lives and raised their children. I grew up in the 60's and 70's-I lived in the Vietnam War era, saw the first people in space and land on the moon, technology exploded during the latter half of the 20th Century (e.g. development of the telephone to cell phones, Oye!). These lived experiences have impacted my identity, my life, and how I raised my children. So too, our graduates, and the children today who have experienced the coronavirus pandemic, will see enduring impacts around how they relate to people socially and emotionally. And not just them, but all people today have learned and are still learning how to adjust to interpersonal relationships and skills because of the social distancing put into place to slow the spread of the coronavirus in our communities. Our graduates have learned skills with regards to virtual learning (particularly persistence, and perseverance) that will help them face new challenges as they enter the workforce and their own places in society. A key thing to remember is that we are all living with trauma right now (to greater or lesser degrees). How we cope, the resilience we build for ourselves, will greatly impact how we come out of this coronavirus pandemic as individuals and as a society.
What will help Senior Market Research Analysts increase their earning potential?
Janiece Kneppe: The short answer is to be willing to invest in your own sense of professionalism and your career. Be willing to pursue formal education because it opens doors to new roles and challenges that are often accompanied with more pay. Be willing to invest in attending professional development workshops and conferences because this is how we stay current with the research and information that continues to expand as we learn more about developmental psychology and child development. Be courageous and ask for more responsibilities in the workplace and then follow through and meet the tasks given to the best of your ability. We learn best when we stretch ourselves to grow like this! And become a member of a professional organization like NAEYC, Association for Childhood Education International (ACEI), Council for Exceptional Children (CEC), Zero To Three Organization, National Head Start Association (NHSA), or National Association for Family Child Care (NAFCC). Being connected with a professional organization will support an individual's sense of public presentation where he or she can articulate what we are doing and why we are doing it (the value of ECE), to advocate on behalf of children and their families, and share his or her professional judgement, that is the application of professional knowledge, professional experiences, and ethical behaviors, with a wider audience.
What are the biggest trends we'll see in the Senior Market Research Analyst job market given the pandemic?
Sean Cunningham Ph.D.: Schools have been incorporating online/virtual components into the learning experience for several years now, but the pandemic has accelerated that process by quite a bit. Graduates entering the market in 2021 and beyond will need to be able to speak to these technological realities. Whether it's in the classroom as a teacher or in some other field, the ability to foster effective communication through non-traditional means will be important.