How to hire a senior marketing communications specialist

How to hire a senior marketing communications specialist, step by step

Here's a step-by-step senior marketing communications specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing communications specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing communications specialist
• Step 8: Go through the hiring process checklist

Post a senior marketing communications specialist job for free, promote it for a fee

Post free

1. Identify your hiring needs

   First, determine the employments status of the senior marketing communications specialist you need to hire. Certain senior marketing communications specialist roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing communications specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing communications specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of senior marketing communications specialists.

   Type of Senior Marketing Communications Specialist	Description	Hourly rate
   Senior Marketing Communications Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$23-43
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Digital Marketing
   • PowerPoint
   • Marketing Campaigns
   • Communication Strategies
   • Web Content
   • Press Releases
   • Graphic Design
   • External Communications
   • SEO
   • Marketing Collateral
   • Copywriting
   • ROI
   • Trade Shows

   Check all skills

   Responsibilities:

   • Manage, design, edit, write, and code company's weekly online HTML newsletter.
   • Format, manage and execute day-to-day marketing and email communications in HTML format.
   • Craft PowerPoint presentation about retirement investment strategies and how to use the annuity and health insurance products MetLife offers.
   • Input and maintain current proposal material, contact and company information in Deltek database and/or Sharepoint portal.
   • Generate weekly reports from SalesForce.com, informing mangers of the status of the overdue loans.
   • Create informative, entertaining video content for department YouTube channel for subsequent display on website and relate forums.

3. Make a budget

   Including a salary range in your senior marketing communications specialist job description is a great way to entice the best and brightest candidates. A senior marketing communications specialist salary can vary based on several factors:

   • Location. For example, senior marketing communications specialists' average salary in mississippi is 48% less than in california.
   • Seniority. Entry-level senior marketing communications specialists earn 46% less than senior-level senior marketing communications specialists.
   • Certifications. A senior marketing communications specialist with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a senior marketing communications specialist's salary.

   Average senior marketing communications specialist salary

   $67,524yearly

   $32.46 hourly rate

   ---

   Entry-level senior marketing communications specialist salary

   $49,000 yearly salary

   Updated December 5, 2025

4. Writing a senior marketing communications specialist job description

   A senior marketing communications specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior marketing communications specialist job description:

   Senior marketing communications specialist job description example

   Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries ("Newmark"), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark's comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform's global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. Newmark generated revenues in excess of $2.9 billion for the year ended December 31, 2021. Newmark's company-owned offices, together with its business partners, operate from approximately 160 offices with over 6,200 professionals around the world. To learn more, visit nmrk.com or follow @newmark.
   Job Description:
   
   Under direct supervision, responsible for providing graphic support for proposals, property marketing, promotions, public relations materials for all business lines and possibly advertisements for visual communications media. Strong creative writing skills recommended to assist with content reviews and digital marketing collaterals.
   
   Essential Job Duties:
   Independently project manage business development and property marketing materials while setting well-defined expectations to a broker/client and clearly communicating progress to the team. Designs and produces marketing materials including flyers, offering memorandums, e-mail blasts, invitations, announcements, presentation boards, maps, stacking plans, aerials, tables, charts, etc. (using corporate branding standards, content style guidelines and templates). Responsible for layout, design and production activities to produce quality graphic-design art work. Develop and deliver high-impact communications to achieve business plan goals and objectives Coordinate and review/edit proposal input from a variety of stakeholders, typically involving contributions from brokers, Marketing, Finance, Legal and Corporate Provides final quality control check (all internal and external collateral materials), including proofreading for grammar, request for proposal (RFP) compliance and conformance to established strategies and plans within customer defined timeframes Coordinates graphic production requirements with printers, vendors and the Marketing and Public Relations Department's overall publication schedules. Ensure corporate brand standards are met and style guidelines are followed. Ability to work creatively and collaboratively in a team. May perform other duties as assigned. Ability to multi-task and establish personal objectives to meet established deadlines.
   Skills, Education and Experience:
   College degree in marketing, design, communications or related field. 5 years proven work experience marketing, communications, or similar role within an in-house marketing team. Commercial Real Estate Industry experience preferred, but not required. Minimum 5 years graphic design work experience. Knowledge of appropriate desktop publishing software (Adobe CC InDesign, Photoshop and Illustrator and the Microsoft Office Suite). Excellent written, verbal communication, and storytelling skills Strong written English language skills; ideally AP style Creativity and the ability to develop dynamic new original content in a variety of formats Highly organized, detailed self-starter that produces accurate, high-quality work with an eye for presenting visual material Strong time management/prioritization skills
   Working Conditions: Normal working conditions with the absence of disagreeable elements.
   
   Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
   
   Newmark is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right senior marketing communications specialist for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your senior marketing communications specialist job on Zippia to find and recruit senior marketing communications specialist candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior marketing communications specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing communications specialist

   Once you've decided on a perfect senior marketing communications specialist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new senior marketing communications specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a senior marketing communications specialist?