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Senior retail sales representative skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Peter Weiss Ph.D., P.E.

Below we've compiled a list of the most critical senior retail sales representative skills. We ranked the top skills for senior retail sales representatives based on the percentage of resumes they appeared on. For example, 19.0% of senior retail sales representative resumes contained customer service as a skill. Continue reading to find out what skills a senior retail sales representative needs to be successful in the workplace.

15 senior retail sales representative skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how senior retail sales representatives use customer service:

Ensured superb customer experience during every sales interaction via efficient and courteous customer service.
Functioned in both customer facing and inbound call environment, exceeding all customer service expectations

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior retail sales representatives use product knowledge:

Maintained current product knowledge in a highly competitive industry of quickly changing technology.
Provided prompt and courteous service to all customers Utilized product knowledge to promote sales.

3. Business Relationships

Here's how senior retail sales representatives use business relationships:

Developed strategic business relationships with customers that aided in my professional development.
Established and maintained strong business relationships with current and prospective customers.

4. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how senior retail sales representatives use retail sales:

Retail sales, responsible for driving both individual and team sales performance results by proactively implementing sales techniques and maintain quota.
Promoted to first available Senior Retail Sales Representative position available after holding RSR position for eight months.

5. Customer Issues

Here's how senior retail sales representatives use customer issues:

Provided exceptional customer services to clients; investigated and resolved customer issues in a timely matter.
Distributed cash drawers and directed resolution of customer issues pertaining to individual sales.

6. Repeat Business

Repeat business refers to customers who repeatedly keep coming back to do business with one specific company. Some ways to receive repeat business involve offering personalised customer service, starting a loyalty program, giving out coupons, and offering freebies. These customers are considered loyal brand ambassadors who are responsible for creating good word of mouth for the business.

Here's how senior retail sales representatives use repeat business:

Maintained a client database and implemented client outreach programs to generate repeat business and identify cross-sell opportunities.
Develop effective e-marketing and social media marketing strategies needed to acquire new business and drive repeat business.

7. Retail Store

Here's how senior retail sales representatives use retail store:

Call on and sell to assigned retail stores to ensure store level conditions meet or exceed standards.
Negotiated with small to medium sized business owners to increase retail store revenue 25%.

8. Trade Shows

Here's how senior retail sales representatives use trade shows:

Coordinated involvement at national conferences and trade shows Account Representative, Corporate and Agency Sales
Amplified visibility by representing publication at industry trade shows and other networking events.

9. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how senior retail sales representatives use sales floor:

Directed sales floor as a leader for questions and guidance for 12 sales associates.
Ordered inventory and supplies and merchandised the sales floor.

10. Store Operations

Here's how senior retail sales representatives use store operations:

Process daily store operations, opening and closing the store, executing morning and afternoon store huddles.
Managed in-store operations such as deposits, inventory, and nightly sales report.

11. Sales Techniques

Here's how senior retail sales representatives use sales techniques:

Coached team members daily on various sales techniques and behaviors.
Designated as team lead in order to assist peers with best sales techniques.

12. Customer Complaints

Here's how senior retail sales representatives use customer complaints:

Respond to complex customer complaints and questions.
Prepared sales and customer relations reports by analyzing and categorizing sales information; identifying and investigating customer complaints and service suggestions.

13. Customer Accounts

Here's how senior retail sales representatives use customer accounts:

Receive incoming calls from customers analyze customer accounts in order to assist with questions.
Reviewed customer accounts to ensure best plan and features were being utilized.

14. Business Sales

Here's how senior retail sales representatives use business sales:

Increased outreach business sales by 10% in 2006 by actively being involved in T-Mobile's Boston Business Development Team.
Established two retail operations in Tri-State area (in addition to driving business to business sales).

15. Sales Process

Here's how senior retail sales representatives use sales process:

Exceed sales objectives by following the corporate sales process for determining customer needs through rapport building and active listening.
Consulted customers using company sales process to achieve 125% to quota average in 2006.

What skills help Senior Retail Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior retail sales representative resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What senior retail sales representative skills would you recommend for someone trying to advance their career?

Peter Weiss Ph.D., P.E.

Professor, Website

There is a lot of advice I would share with a new graduate. This includes the following:

Never pass up an opportunity to learn something new. Every situation you find yourself in will provide learning opportunities.
Although it's important to learn when to say no, be very careful when turning down an opportunity. You never know what doors will open when you say yes to something.
Find and develop a unique skill set or ability to set yourself apart in the office.
Always behave in a professional manner and maintain good relationships with other engineers you work with or have encountered (even when switching jobs for any reason)

What type of skills will young senior retail sales representatives need?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What technical skills for a senior retail sales representative stand out to employers?

Ekin Pehlivan Ph.D.

Associate Professor of Marketing, California State University Channel Islands

Our most recent survey with employers, really emphasize that technical skills are not the priority for most. Almost all mention communication and problem solving skills are the most desired, followed by critical thinking and professionalism. Given the nature of the digital economy, data literacy is one technical skill that would be relevant to almost anyone in the upcoming years. In certain areas learning automation (operations or marketing), and databases (SQL) would also benefit new graduates.

What hard/technical skills are most important for senior retail sales representatives?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

Do you want to know more?

List of senior retail sales representative skills to add to your resume

The most important skills for a senior retail sales representative resume and required skills for a senior retail sales representative to have include:

Customer Service
Product Knowledge
Business Relationships
Retail Sales
Customer Issues
Repeat Business
Retail Store
Trade Shows
Sales Floor
Store Operations

Sales Techniques
Customer Complaints
Customer Accounts
Business Sales
Sales Process
Sales Performance
Business Accounts
Store Management
Customer Retention
Sales Objectives

Billing Issues
Inventory Control
Outbound Calls
Retail Locations
Bank Deposits
Data Products
Data Sales
Sales Strategies
Customer Inquiries
Billing Inquiries

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Senior Retail Sales Representative Skills

Updated January 8, 2025

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